RALPH WARD
Canal Winchester,OH
Summary
Experienced Sales and Business Development Specialist with success in strategically leveraging customer relationships to drive brand awareness and loyalty while delivering significant value to the customer. Success in robust business development and pipeline generation with a consistent track record of quota attainment.
Highly capable Lead Consultant with a strong background in managing large scale projects, utilizing robust analytical skills to deliver on-time and under-budget. Strong understanding of business operations, process improvement strategies, and risk management have aided in successfully leading multidisciplinary teams towards common goals. Demonstrated ability to make impactful decisions in challenging situations, resulting in improved operational efficiency and increased profitability.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Lead Consultant
SALES FOCUS INCORPORATED
Columbus, OH
08.2019 - Current
- Sales strategist and visionary spearheading support for Retail Me Not's (RMN) alternate distribution channel by conceptualizing innovative strategies to identify, recruit, and retain pharmacies for transacting discounted prescription rates via the RX Saver discount card.
- Conduct proactive consultations with pharmacies to assess their understanding and utilization of discount cards and demonstrate how RMN's products cater to their and their patients' needs.
- Foster open and effective communication with management and RMN, providing regular updates on pharmacy interactions, client visits, and marketing initiatives success to ensure channel efficiency and streamlined information management.
- Collaborate with channel sales teams nationwide to conduct market research and monitor trends, refining techniques, approaches, and best practices to maximize pharmacy engagements and achieve optimal results.
President/Owner
XSELLERRATION SALES AND MARKETING
Atlanta, GA
01.1997 - Current
- Spearheaded all aspects of sales, recruitment, and consultations with SMB clients for sales, marketing, and operations contracts.
- Assembled and cultivated high-performing cross-industry sales teams to form dynamic partnerships with client businesses.
- Addressed client's challenge of maximizing profitability at a micro-level, targeting Fortune 1000 companies.
- Signed $3M+ in contracts within four months by implementing a timeline and milestones based on presentations given and contracts signed.
- Identified a database of decision-makers and influencers to introduce the client's concept, establishing a solid database of opportunities.
- Resolved a client's problem of managing six residential properties with haphazard revenue and high residential turnover.
- Achieved a substantial 1000% increase in profitability by pioneering a short-term rental program named Executive Boutique Suites, ahead of Airbnb.
- Fostered seamless collaboration among sales personnel, providing unwavering support for routine sales and expertly managing complex issues.
- Set and achieved aggressive quotas, empowering team members to implement personalized strategies to exceed targets.
- Empowered the sales team through comprehensive training sessions, equipping them with the skills to build enduring, productive, and strategic customer relationships.
- Ensured impeccable data organization by systematically classifying and filing records and optimizing system efficiencies.
- Forged robust alliances with customers, gaining profound insights into their needs and offering tailored product recommendations to meet and surpass expectations.
- Executed strategic equity investments in clients with solid profitability and operational metrics, securing long-term ROI certainty.
Vice President, Sales and Marketing
Excel Management
Columbus, OH
Channel Manager
GMD
Atlanta, GA
Sales Representative
IBM
Columbus, OH
Branch Manager
Wang Labs
Branch Manager
Norstan Communications
General Manager
Honeywell Bull
Education
Bachelor of Science - Marketing and Business
The Ohio State University
Columbus, OHSkills
- Multi-Million-Dollar Revenue Generation
- Dynamic Sales Presentations
- Reports, Metrics & Visualizations
- Area/Region/Territory Management
- Pipeline Development & Growth
- Upselling/Cross-Selling Strategies
- Sales Management/Conversion
- Training, Coaching, & Mentoring
- Visionary Market Maker
- Networking, Prospecting, Deal Closing
- High-Level Customer Satisfaction
- Consultative/Solutions Selling
- Sales strategy
- Contract negotiation
- Project management
- Customer relationship management
- Team building
- Stakeholder engagement
- Effective communication
- Problem solving
- Strategic planning
- Cross-functional collaboration
- Innovative thinking
- Sales channel management
- E-commerce channel management
- Marketing channel management
- Product channel management
- Distribution channel management
- Partner channel management
- Client retention
Affiliations
- Phi Beta Sigma Fraternity
- 501c3 David Says
- Layperson, Mount Bethel AME
Certification
- Solution Selling
- Custom Publishing
- The Growth Coach
- Digital Marketing Institute
Leadership Impact
- Achieved 130K monthly transactions by 04/21, showing remarkable growth from 30K in September 2019 while building a team from 30 reps to over 70 independent contractors.
- Partnered with notable brands such as CVS, Walgreens, Walmart, Rite Aid, Publix, and Giant Eagle, delivering significant patient savings of over $100M for CVS, $54M for Walgreens, $44M for Walmart, more than $46M for Rite Aid, $11M+ for Publix, and more than $10M for Giant Eagle in 2020.
- Project Managed a $300M interoperable radio network project for Ohio, leading a team of 15 subcontractors coordinating with Prime vendor and multiple State agencies.
- Spearheaded the creation of custom magazines in multiple cities, effectively managing local sales, social media, and publishing resources.
- Built the business plan to launch a Hobart franchise, surpassing revenue targets with an impressive $2M in 2020, 50% over the initial plan.
- Established a robust business and organizational structure for men's clothing stores, facilitating the opening of four new stores within six months.
- Continuously contributing to the success of projects as Owner/operator of Xsellerration Sales and Marketing.
- Demonstrate high self-motivation, ownership, and adaptability, adeptly handling multiple responsibilities.
- Innovative problem-solver for top-of-funnel growth in collaboration with distribution companies.
- Foster a team-focused approach with an unwavering determination to succeed.
- Recipient of multiple prestigious recognitions and awards, including membership in 100 percent clubs and the Wang laboratories Chairman's Club.
- Honored with the title of Who's Who Man of the Year by Phi Beta Sigma in recognition of outstanding contributions to the community.
Timeline
Lead Consultant
SALES FOCUS INCORPORATED
08.2019 - Current
President/Owner
XSELLERRATION SALES AND MARKETING
01.1997 - Current
Vice President, Sales and Marketing
Excel Management
Channel Manager
GMD
Sales Representative
IBM
Branch Manager
Wang Labs
Branch Manager
Norstan Communications
General Manager
Honeywell Bull
Bachelor of Science - Marketing and Business
The Ohio State University