Summary
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RALUCA SUSTARICH

Portland,OR

Summary

Equal-part strategy and lifecycle operations professional with strong foundation in experimentation and testing within e-comm, retail and healthtech spaces. In-depth knowledge of creating, implementing and optimizing multi-channel lifecycle strategies while successfully growing revenue, conversion, platform and product utilization and customer retention. Medly Pharmacy, remote-Portland, OR (December 2021-October 2022) Senior Manager - Engagement Own email channel strategy and roadmap for ecommerce and retail book of business Lead lifecycle segmentation efforts, testing framework, optimizations, create audience cohorts, build/test new logic and implement automations around multi-channel initiatives Manage and document end-to-end email processes and cross-functional calendars and workstreams Write creative briefs, copy and lead creative development for all marketing campaigns Partner with agencies and vendors responsible for behavioral triggers and ESP solution Create and present consistent and frequent reporting and insights to leadership Manage CRM migration for all lines of business and set up B2B2C communication streams Manage 1 direct report Cambia Health Solutions, Portland, OR (October 2017-December 2021) Audience Manager – Digital Performance Marketing (October 2020-December 2021) Partner with internal stakeholders to develop data insights, data integration, automation and personalization streams using technology vendors and in-house solutions to further health plan prospects Build data strategy roadmaps in sync with content calendars and product releases Develop campaigns that add value to the member experience and increase opt-in permissions Create and share campaign results, trends and ongoing performance across stakeholders ranging from C-Suite to internal partners Create audience segmentation methods and A/B testing framework Drive innovation in partnership with AI to generate insights and implications for new campaign solutions Omnichannel Marketing Manager – Consumer Engagement (October 2017-October 2020) Initiate, scope and lead projects across cross-functional teams (Operations, Data, Product, Creative) to power omnichannel consumer journeys Analyze, review, test and optimize 100+ omnichannel programs; +35% open rate and +20% click to open rate, 2017-2020 YOY Create, manage and present reporting and dashboards to internal and external stakeholders Build automations and consumer journeys around product/benefit releases or utilization using Salesforce Marketing Cloud Leverage sales/marketing trends and design campaigns to support and strengthen conversion rates Define, execute and optimize the data strategy and integration for personalized segmentation and conversion Write creative briefs and data requirements Create and manage technical data requests and workflows and lead data discovery processes Provide leadership for day-to-day operations and manage team of 4 Nike, Beaverton, OR (October 2015- May 2017) Campaign Manager - Global Brand Digital Plan and prioritize deliverables and resources based on scope, goal and project plans Manage schedules, deliverables and overall project execution based on special requirements Drive, coordinate and mediate vendor relationships Manage troubleshooting and escalation and present clear action items to stakeholders QA and monitor consumer journey logic and back-end functionalities; identify risk and develop resolution processes; write technical requirements Initiate and drive internal communication, compile feedback and provide updates regularly to key stakeholders Drive kick-off and discovery meetings Track, evaluate and report KPIs or impact of marketing programs Yesmail Interactive, Portland, OR (October 2012-October 2015) Email Marketing Manager Manage and/or produce 500+ marketing programs annually, consisting in emails, landing pages, onsite assets in desktop and mobile format Drive client communication around campaign creative, scheduling, milestones, targeting, analytics and set accurate expectations Manage and traffic client deliverables and make recommendations for optimization Develop, test and optimize customized templates Schedule and monitor resources, track milestones, generate reports Work with internal departments (creative, developer, engineer) to manage and troubleshoot client issues, assess impact, and develop resolutions Clients: eBay, Hewlett Packard, AT&T Source Media (Arizent), New York, NY (October 2007-August 2012) Digital producer Develop, produce and deliver 100+ online B2B lead-gen events annually for four major markets - Banking, Accounting, Capital Markets and Health Insurance Build project plans to manage creative and technical stakeholder alignment Oversee project estimation and kick-off and lead cross-functional teams (creative, technology, and account management) Create, launch and traffic all marketing collateral. Create list segmentation, audience cohorts and targeting Prepare and distribute weekly and monthly reporting to clients and senior management Train staff, clients and speakers on event console functionalities and email marketing tactics Clients: Adobe, Bank of America, MetLife, TD Ameritrade, IBM, GE Healthcare

Overview

1
1
year of professional experience

Work History

Senior Engagement Manager

Medly Pharmacy
12.2021 - 10.2022
  • Helped with product rollouts as subject matter expert for Area of expertise.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.
  • Drove marketing efforts by orchestrating Type and Type advertising campaigns.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.

Education

M.A - International Project Management

National School of Political Studies and Public Administration, Romanian-American University Law School

B.A - Law

Skills

DIGITAL SKILLS & TOOLSundefined

Timeline

Senior Engagement Manager

Medly Pharmacy
12.2021 - 10.2022

M.A - International Project Management

National School of Political Studies and Public Administration, Romanian-American University Law School

B.A - Law

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RALUCA SUSTARICH