Ramil Mendoza
New York,NY
Summary
Senior analyst with over seven years of experience in digital ad operations, quality assurance, and analytics. Expertise various ad servers, Google Ad Manager, FreeWheel, Operative.One, and Wide-Orbit. Demonstrated success in leading training initiatives and onboarding Campaign Managers, enhancing team performance and operational efficiency.
Overview
18
18
years of professional experience
Work History
Sr. QA Analyst
NBC Universal Media
02.2020 - Current
- Executed quality assurance for all campaign launches and modifications across NBC Portfolio, including major tentpole events.
- Provided critical troubleshooting for major campaign launches to ensure seamless execution.
- Utilized proxy tools, including Charles, to retrieve ad requests and validate new pixels.
- Identified operational weaknesses and facilitated training sessions for Ad Operations Client Relations team.
- Delivered prompt technical support and troubleshooting for internal and external customers on performance ad platforms.
- Collaborated with external ad vendors to review and test tags for diverse rich media executions.
- Documented workflows, setups, and nuances clearly to maintain operational clarity.
- Partnered with Sr. Manager, Digital Sales Operations QA, to uphold details of sales operations.
Client Relations Service
NBC Universal Media
08.2019 - Current
- Acted as liaison between portfolio and client, guiding adherence to NBCU specifications via TACT portal.
- Reviewed third-party creative specifications, documenting ad serving issues through JIRA.
- Ensured Sales insertion orders aligned with tags and campaign package details.
- Created launch documentation for specialists to streamline project execution.
Digital Specialist, Telemundo
NBC Universal Media
01.2018 - Current
- Collaborated with Planning and Strategy to enhance campaign effectiveness.
- Scheduled calendar-based sponsorship campaigns using Operative.One, FreeWheel, and Google Ad Manager ad servers.
- Troubleshoot advertisement issues in real-time through FreeWheel ad requests and livestream creative testing.
- Resolved campaign discrepancies involving first and third-party tags utilizing knowledge of FreeWheel setup.
- Created tickets through JIRA to track issue resolution efficiently.
Sr. Ad Experience Analyst
NBC Universal Media
11.2017 - Current
- Compiled various reporting decks weekly and monthly for internal and external stakeholders.
- Analyzed daily metrics to identify and resolve issues before impacting revenue.
- Conducted quality assurance and troubleshooting on major campaign launches and modifications.
- Identified operational weaknesses and trained Ad Operations Campaign Specialists on process improvements.
- Delivered technical support to internal and external customers across all performance-related ad platforms.
Traffic Specialist II
DirecTV
El Segundo, USA
01.2007 - 12.2016
- Prepared detailed logs for Sunday Ticket, NBA League Pass, UEFA, Cricket, and NASCAR in compliance with FCC regulations.
- Formatted and scheduled commercials and spots for clients with precision.
- Supervised broadcast traffic across all shifts, including overnight and weekends.
- Managed migration from Gabriel to Wide-Orbit software for enhanced efficiency.
Education
Bachelor of Arts - Arts-Management
University of Phoenix
01.2005
Skills
- Quality assurance
- Campaign analysis
- Workflow documentation
- JIRA ticketing
- Client relations
- Data reporting
- Effective communication
- Team collaboration
- Problem solving
- Training and mentoring
- Quality improvement
Timeline
Sr. QA Analyst
NBC Universal Media
02.2020 - Current
Client Relations Service
NBC Universal Media
08.2019 - Current
Digital Specialist, Telemundo
NBC Universal Media
01.2018 - Current
Sr. Ad Experience Analyst
NBC Universal Media
11.2017 - Current
Traffic Specialist II
DirecTV
01.2007 - 12.2016
Bachelor of Arts - Arts-Management
University of Phoenix
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