Ramón J. Martínez
Creative Content Creator Hispanic Markets
Miami,FL
Summary
A multi-time winner of prestigious awards such as the Emmy, Effie, and Addy Awards, I am a bilingual media professional with a 24-year portfolio of success in developing creative content for various platforms, including television, radio, newspapers, magazines, and advertising agencies. My expertise lies in targeting the US Hispanic and Latin America markets, and I have honed my skills in leadership, strategic thinking, relationship building, project management, written and verbal communication, and problem-solving. My core competencies include conceptual thinking, a deep understanding of the US-Hispanic and LATAM markets, extensive experience in advertising agencies, and proficiency in photography, video editing, and storyboarding. Additionally, I possess exceptional Spanish copywriting skills and a proven track record of delivering high-quality content under tight deadlines. Furthermore, I have extensive experience as a TV and radio producer.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Creative Content Designer
iHEARTMEDIA
2018.01 - Current
- Directed editorial content delivery for TU94 FM and all iHeartMedia Hispanic affiliates nationwide. Oversaw creation and development of copy for over two hundred clients in automotive, entertainment, beverages, and retail industries. Developed innovative copy for TU94 FM’s segment 'La Clavada' and iHeart Fiesta Latina webpage. Coordinated closely with sales department and reported directly to vice president of programming. Contributed to the station's recognition with the prestigious Marconi Award for Spanish Language Station of the Year.
- Developed user-centered content strategies that enhanced engagement and usability across digital platforms.
Senior Creative Services Producer
NBC 6 / TELEMUNDO 51
2004.01 - 2016.01
- Delivered marketing and creative services, including creative concepts and story ideas, copywriting, storyboarding, logo design, video production, and video editing for NBC 6 and Telemundo 51 stations. Oversaw all post-production efforts and determined the most effective audio and visual effects.Coached reporters, anchors, and other talent on-set to achieve the highest quality production.
- Wrote landing pages for the station’s website. Collaborated with the sales department to direct and produce television commercials. Attended seminars and workshops to stay informed about emerging technology. Developed and produced the weekly community program Enfoque Comunitario, created and executed feature segments for newscasts, and produced investigative series for the 6 p.m. and 11 p.m. newscasts.
- Led field and on-location projects, oversaw all location audio and lighting equipment usage, and coordinated photoshoots with reporters and anchors.
- Consistently improved the ratings of the 6 p.m. and 11 p.m. newscasts for 24 consecutive months.
- Received 10 Emmy Awards and earned 15 other Emmy Award nominations throughout his tenure in this role.
Editor
EDITORIAL TELEVISA / MAXIM MAGAZINE
2002.01 - 2003.01
- Reported directly to the Executive Editor of Maxim en Español magazine, I was responsible for conceiving, developing, and writing copy for four distinct sections: Correo, Instrucciones, Moda, and Supertec. I played a pivotal role in weekly brainstorming and editorial meetings, collaborating closely with the sales department to devise and execute strategies aimed at attracting a younger audience.
- During the magazine’s high-growth phase, I delivered captivating editorial content that contributed to its remarkable expansion from 5,000 to 50,000 circulation within a mere six-month timeframe.
- I conducted in-depth interviews with renowned television celebrities, actresses, singers, and models, including Sofia Vergara, Alicia Machado, Nicole Neumann, and Paola Rey, resulting in insightful profile pieces.
- Additionally, I conducted product testing and reviews of gadgets and state-of-the-art products for editorial coverage in the Supertec section.
Associate Creative Director
VIVA PARTNERSHIP
1999.01 - 2001.01
- With over a decade of experience in the advertising industry, I have spearheaded radio advertising campaigns tailored to the Hispanic market for a diverse clientele spanning various sectors. My expertise encompasses the entire creative spectrum, including copywriting and editing, and the development and execution of radio spot productions.
- Key Achievements:
- - Developed over 200 original radio commercials for 11 US Hispanic markets, collaborating with esteemed clients such as Advance America, Alley Cat, Avianca Airlines, BenQ, Dextrim, Cisco Systems, Continental Bank, Costco, Entenmann’s, GMAC Mortgage, Maybelline, Meow Mix, Motorola, Ook, Pioneer, Resort Advantage, Seiko, US Robotics, Uniroyal Tires, Triple AAA, Verizon Wireless, and Xerox.
- - Contributed significantly to the company’s growth, resulting in a 23% increase and recognition in the “Best 100 Advertising Agencies” list.
- - Received the “IML Grand Prize Award” for the outstanding print campaign in Latin America for the client Avianca.
- - Was honored with the “Silver International Effie Award” for Entenmann’s marketing presentation.
Senior Copywriter
ACCENTMARKETING
1998.01 - 1999.01
- Spearheaded creative development for the General Motors Hispanic markets account, crafting advertising campaigns for Chevrolet, GMC, Pontiac, Cadillac, AC Delco, Foundation Health, and FedEx Latin America.
Copywriter
SANCHEZ & LEVITAN
1994.01 - 1998.01
- Composed creative copy for direct mail and marketing materials, as well as television commercials, for esteemed clients such as AT&T, Bellsouth, Chivas Regal, The Florida Lottery, Honey Baked Ham, PetSmart, Marshall’s, and TJMaxx.
Education
Master of Arts - Advertising
Universidad Pais Vasco
Bilbao, Spain1992-09
Bachelor of Communications -
Universidad Pais Vasco
Bilbao, Spain1992-09
Skills
- Developing targeted advertising for Hispanic audiences
- Creative strategist with tactical execution skills
- Task prioritization and multitasking
- Knowledgeable in photography equipment and techniques
- Technically skilled in: MAS OS, Final Cut, AI programs and applications, Lightroom, Photoshop, MS Word, Excel, Landscape Pro, Portrait Pro, etc
- Content strategy execution
- Content creation and refinement
- Photography
Certification
- AI for Creative Work University of Michigan Credential ID 4LDNL7JU5DVI
- AI Ethics, Responsible Use, and Creativity University of Michigan Issued Mar 2026 Credential ID 2EVFABIC798
- Start Writing Prompts like a Pro Google Issued Mar 2026 Credential ID LR5VL1F011WW
- Using AI to Expand Creativity University of Michigan Issued Mar 2026 Credential ID NXG1TFFWLFA
- AI Basics and Tools For Creativity University of Michigan Issued Mar 2026 Credential ID 10BTSTOPUBGD
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Creative Content Designer
iHEARTMEDIA
2018.01 - Current
Senior Creative Services Producer
NBC 6 / TELEMUNDO 51
2004.01 - 2016.01
Editor
EDITORIAL TELEVISA / MAXIM MAGAZINE
2002.01 - 2003.01
Associate Creative Director
VIVA PARTNERSHIP
1999.01 - 2001.01
Senior Copywriter
ACCENTMARKETING
1998.01 - 1999.01
Copywriter
SANCHEZ & LEVITAN
1994.01 - 1998.01
Master of Arts - Advertising
Universidad Pais Vasco
Bachelor of Communications -
Universidad Pais Vasco
FREELANCE ENGAGEMENTS
- TV Scriptwriter: Supermáquinas and Tecnologia del Futuro, Discovery Channel, Miami, FL
- Copywriter: Omni Automotive Advertising, Boca Raton, Florida
- Field Producer: De Mujeres - educational program aimed at Hispanic women, produced by 929 Productions, Montreal
- TV Scriptwriter: Emmy Award-winning children’s television program, Sonrisas, Nuevo Mundo TV, Utah
- Creative Director: Special projects for The Department of Treasury, Washington, DC; The Department of Health, Washington, DC; and Union City Board of Education, New Jersey
PORTFOLIO
TV/RADIO/PRINT/: vimeo.com/ramjmartinez
Emmy Awards
- Received 12 "Emmy Awards” for TV promotions
- Received 15 "Emmy Awards Nominations” for TV promotions
- Honored with the “Silver International Effie Award” for Entenmann’s marketing presentation.
- Received the “IML Grand Prize Award” for the outstanding print campaign in Latin America for the client Avianca.
- Was honored with the “Silver International Effie Award” for Entenmann’s marketing presentation.