Microsoft Office (Access, Word, Excel, PowerPoint),
RAMON GITAU
MARKETING EXECUTIVE, DIGITAL STRATEGY, PRODUCT INNOVATION AND BUSINESS DEVELOPMENT
NAIROBI,KENYA
Summary
Career objective is to acquire job experience, skills, and professional abilities to improve the quality of service delivery, and technical capabilities, and by extension increase the capacity towards achieving the company’s objectives and utilizing financial services, business development, marketing, interpersonal communication skills, sales and teamwork experience. Dynamic and well-educated in business administration, professional marketing (CIM level 6), business communication, with excellent skills in problem-solving ability, client relations, financial management, project management, digital marketing, and strategic management. Vast working experience as a professional marketing and growth strategist, business development, credit issuance and collections, financial services and as a customer service officer. Looking to bring further success to the organization by utilizing skills and a proactive demeanor, by developing and implementing successful strategies, driving profits, increasing revenues and strengthening customer dominance. Prepared to bring over 9 years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success. I’m an early adopter of the latest financial and marketing industry trends and strategies, resulting in consistently fresh and creative ideas. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. As a driven Marketing and Communications Executive with over 9 years of experience supporting marketing operations for companies of varying size and complexity. Collaborative strategist with creativity in customer outreach and revenue generation. Successful producer of external advertising and promotional materials, supporting lead generation and company growth through collaborative, strategic planning. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
8
8
years of professional experience
12
12
years of post-secondary education
1
1
Certificate
Work History
Marketing and Communications Officer
Safaricom Sacco Society Limited
2024.01 - Current
- Continuous implementation of Safaricom Sacco limited strategic plan 2024 to 2028, growth of member deposits, loans through cross-selling, and new customer acquisitions to 70,000 members by 2028.
- Negotiate for exceptional discounts and sourcing for new suppliers
- Ensure that invoices are delivered to finance team for payment of suppliers and vendors
- Follow-ups on orders and quotations for members through partnerships with various suppliers and raising of LPO's and ensuring timely delivery to customers from suppliers
- Providing high customer service support to assigned Non loanees and members making enquires.
- Ensure value addition in product development, Innovation and creativity
- Administering marketing assistants & Growing Safaricom Sacco brand
- Managing land projects and taking members for site visits
- Growing business development and enabling marketing strategies through boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Used data analytics to track lead generation campaigns and improve quality.
- · Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Engaged Human Resource Managers in negotiating for check-off arrangements and drafting MOUs.
- Growing top and bottom lines through continuous growth in valuable Sacco member customers and transactions.
- · Ensuring member satisfaction through improved digital and online user experience and CRM automation.
- Analyzing customer data to efficiently attract right savings and credit products mix continuously.
- Providing insights to marketing and business development teams on building and developing products that attract, engage, and retain customers profitably, champion expansion and financial inclusivity.
- Developing marketing strategy responsible for creating end-to-end, multi-channel marketing plans across customer lifecycle to increase brand awareness and acquire customers across self-serve and marketing teams.
- Leads, Demand Generation, Sales Development Rep, Revenue Operations. and other internal and external digital marketing teams to grow pipeline of Marketing Qualified Leads, nurture those leads, and track lead metrics to optimize conversion rates and improve ROI.
- Marketing analytics and reporting by monitoring and analyzing marketing metrics to evaluate effectiveness of marketing campaigns and initiatives. Sharing reports and insights to stakeholders on performance, and recommendations for improvement.
- Market research to understand customer needs, market trends, and competitor activities to identify market opportunities and challenges, and help shape product positioning.
- Safaricom Sacco product growth and member expansion in Kenyan market, grow adoption of existing products and advise product team on opportunities for product-level mechanics to drive product-led growth.
- Oversee creation of compelling content by developing engaging and relevant content for marketing campaigns, including website content, blog posts, social media posts, email newsletters, white papers, case studies, promotional materials, and brand videos in conjunction with credit and finance teams.
- Collaborate with designers, writers, and external agencies to produce high-quality marketing collateral.
- Brand managing and maintaining Safaricom Sacco brand identity ensures consistency across marketing communications and inbound and outbound press engagements.
- Developing and implementing integrated marketing plans that align with company’s business goals and brand positioning.
- Identifying market trends, customer preferences, and competitive landscape to inform marketing strategies
- Monitoring communication response and managing customer complaints
- Develop and oversee brand guidelines to ensure consistency in messaging, visual identity, and customer experience.
- Digital marketing efforts including SEO, SEM, social media, email marketing, and website management.
- Analyzing digital metrics and performance data to optimize campaigns and improve ROI.
- Planning and executing marketing events such as market activations, product launches, and special promotions to drive customer engagement and sales.
- Developed and implemented CRM strategies to enhance customer loyalty and retention.
- Analyzed customer data to segment audiences and tailor marketing campaigns accordingly.
- Managed public relations efforts to generate positive media coverage and enhance brand reputation.
- Established and maintained strategic partnerships with industry influencers, local businesses, and community organizations.
- Weekly and Monthly reports on effectiveness of marketing initiatives in driving sales and meeting business key performance objectives.
- Used craft silicon Bankers Realm SACCO Solution, Mailchimp Marketing, Automation & Email Platform, Fresh Sales customer relationship management (CRM) solution that helps businesses to manage their interactions with existing and potential customers and sales lead tracking, sales management, event tracking and send personalized bulk emails and then monitor activities on these emails.
- Used Mapsly application to boost business team’s productivity with most up-to-date digital and AI tools. Cutting down on admin, transport, and IT costs. Turns collected data into actionable insights and makes most out of CRM data with Mapsly real-time two-way CRM integrations.
- Raised consumer awareness about product offerings through creative storytelling techniques in promotional materials.
- Developed compelling content for company website, social media channels, and newsletters to drive engagement and conversions.
- Launched successful influencer partnerships that increased reach among target demographics
- Optimized website SEO to increase organic search traffic and improve overall online visibility
- Generated leads through targeted email marketing campaigns and follow-up strategies
- Designed visually appealing marketing materials that effectively communicated key messages to target audiences
- Raised consumer awareness about product offerings through creative storytelling techniques in promotional materials
- Coordinated cross-functional teams to achieve project goals within established budgets and timelines
- Planned memorable corporate events that fostered team-building opportunities while promoting positive company culture internally and externally
- Developed compelling content for company website, social media channels, and newsletters to drive engagement and conversions
- Conducted market research to identify new opportunities for growth and expansion in competitive markets
- Improved overall brand positioning in marketplace by refining messaging strategy across all communication channels
- Strengthened relationships with existing clients through timely communication, proactive problem-solving techniques, and dedicated account management support
- Enhanced social media presence by regularly posting engaging content, interacting with followers, and analyzing performance metrics for continuous improvement
- Produced impeccable marketing copy for website and social media outlets, writing and editing large quantities of content
- Liaised with directors of sales and marketing to manage and deliver marketing and communications plans
- Supervised marketing plans and actions for product launches, public relations tasks, and trade shows
- Built and led strong presentations to promote products and build brand recognition
- Received and processed customer feedback, supporting customer journeys and adapting strategy to reflect ambitions
- Monitored corporate social media accounts and leveraged community support to promote brand and products
- Utilized working knowledge of Google and SEO analytics to optimize content discoverability
- Used various social media platforms for media and blogger outreach
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets
- Coordinated media interviews with organization staff, board members and volunteers
- Developed and implemented social media strategy to increase engagement and reach new audiences
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications
General Insurance and Medical Insurance Business Development Officer
UAP Old Mutual Kenya
2021.01 - 2023.01
- Contributed to customer retention by 40% cultivating and managing relationships with key clients, premium payers, vendors, valuers and community partners.
- Contributed to growth and achievement of agency/branch portfolio.
- Maintained operational efficiency and service levels to clients.
- Regularly conducted process check-ins and extract more efficiencies.
- Team collaboration and working in true partnerships for best outcomes in pursuit of branch goals to achieve higher returns.
- Working with business development team to maintain client service relationships, client onboarding, and product sales and marketing.
- Performed initial client assessment and analysis using KYC models.
- Data entry of client documents, clearance, certificates, and approvals to manage newly assigned leads using CRM software.
- Planned market activations events, including attending trade shows, product launches, and vendor fairs to prospect for clients.
- Increased sales by leveraging social media websites.
- Listening to clients to identify their needs and challenges and provide solution-oriented financial products/services.
- Promptly responded to all potential and existing client inquiries from all company sites including emails, live chat, phones, and social media outlets
- Carefully listened to client requirements and advised them accordingly regarding Company’s service offering custom-made to suit their needs.
- Advised clients accordingly of Company’s billing policies and ensured that they were billed properly.
- Positively engaged & connected with clients whether online, via email, on phone, or in person to offer them true solutions that will be of value to them.
- Handled online/virtual client surveys and send quotations to clients in timely manner.
- Prepared and conducted presentations to potential and prospective clients with view of providing them with Company services.
- Liaised and forged strong relationship with relevant partners.
- Attended and conducted physical consultations at client premises in line with demand for strict timekeeping and adequate preparation, among other things.
- Followed up on all clients to whom quotations have been sent.
- Handled and got RFQs done and delivered on time.
- Attended to walk-in clients and promptly served them with highest professionalism levels.
- Solved challenges with daily operations in business development department that arose as professionally and as timely as possible.
- Performed Premium collection duties and ensured that all policy invoices were paid within agreed timelines.
- Raised booking orders keenly and on time while ensuring adherence to Company productivity guidelines.
- Conducted research on best international practices about customer service especially in financial services industry and made reports with recommendations and suggestions for consideration.
- Did demand creation activities physically (e.g. attending exhibitions, visiting buildings, new sites, personal contacts, and digitally (social media) as well as prospecting for new business.
- Attended business development department meetings and any other trainings called by management.
- Maintained and upheld company's good image through politeness, focus on client needs, time consciousness, and genuine need to help achieve smooth moving experiences.
- Prepared reports and provided updates for all jobs and duties assigned.
- Learning about and keeping abreast of best (current and emerging) global practices in moving & relocations industry.
- Attended training programs arranged by company and did self-initiated learning.
- Performed duties assigned by my supervisor and head of department
- Generated new business with marketing initiatives and strategic plans.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
- Expanded market share by conducting comprehensive market research and competitor analysis.
- Implemented innovative marketing campaigns that effectively communicated value propositions to target audiences.
- Presented compelling proposals to prospective clients, securing high-value accounts for organization.
- Developed new sales strategies to target untapped markets, resulting in increased revenue generation.
- Delivered campaigns to solidify new client opportunities and generate new business.
- Contributed to team objectives in fast-paced environment.
- Achieved set KPIs and company defined sales goals.
- Trained new marketing assistants on customer service, needs assessment, money handling/ mode of payments weekly, daily reporting and organizing strategies.
Business Development Officer
KENYA ALLIANCE INSURANCE
2020.01 - 2021.01
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
- Generated new business with marketing initiatives and strategic plans.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Maintained current knowledge of evolving changes in marketplace.
- Stayed current on company offerings and industry trends.
- Kept detailed records of daily activities through online customer database.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Marketing Officer and Business Development Officer
Liberty Life Assurance Kenya Ltd
2017.01 - 2020.01
- Engaged customers to promote company and its products, maximizing business opportunities and building relationships.
- Marketed business products/ services to increase customer base, grow revenue, and reach out personally to potential new clients.
- Boosted conversion rates through innovative customer relationship building and landing page optimization.
- Helped clients plan for education, last expense, medical fund, and pension retirements.
- Prospecting and providing information on accounts, insurance plans, and money market investment products, attended product launch events.
- Utilized diverse wealth management strategies to meet client objectives.
- Cultivated and strengthened relationships with new and existing clients.
- Analyzed investment products to develop customized financial strategies for clients' financial needs.
- Explained and documented for clients types of services to be provided and insurance policy’s benefits.
- Interviewed clients to determine current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, and other information needed to develop financial plan and customer needs assessment (KYC).
- Provided wealth management solutions to prospects and existing clients.
- Recommended insurance premium loan approvals and denials based on customer loan application reviews.
- Always maintained friendly and professional client interactions.
- Implemented marketing strategies that led to growth of customer base.
- Collaborated with sales and marketing teams to coordinate promotional activities.
- Provided support to marketing initiatives by producing creative content and copywriting.
- Built relationships with customers and business organizations to promote long-term business growth.
- Informed customers of promotions to increase sales productivity and volume.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Improved customer loyalty by developing targeted retention programs and initiatives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Conducted market research to identify new opportunities and target markets.
- Achieved or exceeded company-defined sales quotas.
- Stayed current on company offerings and industry trends.
- Met existing customers to review current services and expand sales opportunities.
- Contributed to team objectives in fast-paced environment.
- Analyzed performance metrics to identify areas of improvement and implement necessary changes in strategy.
- Oversaw a 15 person marketing team and sales assistants, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group
- Defined and tracked campaign effectiveness and adjusted strategies accordingly
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Improved customer loyalty by developing targeted retention programs and initiatives
- Consulted with product development teams to enhance products based on customer interest data
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects
- Built strong relationships with industry influencers, securing positive coverage in relevant publications
- Increased brand awareness by implementing targeted marketing campaigns and strategies
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage
- Developed comprehensive marketing plans for product launches, driving successful outcomes
- Conducted market research studies to gain insights into customer preferences and behaviors, informing future marketing decisions
- Analyzed consumer usage patterns to identify trends and target key demographics
- Preserved brand integrity by monitoring consistency and quality of marketing content
Business Development Officer/ Corporate Affairs
Tourism Fund and Catering Levy
1 2015 - 1 2016
- Analyzed departmental documents for appropriate distribution and filing and data entries.
- Ensure compliance on payment of invoices and manual bank reconciliation.
- Preparation of journal vouchers.
- Posting of revenue receipts, penalties, and arrears to online systems.
- Revenue collection processes.
- Corporate affairs processes.
- Internal audit processes.
- Tracked and reported on social media analytics engagement, reach and marketing campaign responses on all official tourism fund online platforms.
- Targeted online consumers by designing comprehensive marketing strategy.
- Directed successful search engine marketing campaign that utilized solid linking, technical, and keyword research tactics to improve search ranking on Google search.
- · Proofread documentation to check for spelling, and grammar errors.
- Boosted website traffic by 2% by creating integrated social media strategy.
- Directed successful SEO and link-building campaign to increase website traffic.
- Generated increase in awareness by leveraging social media websites.
- Devised Email strategies, including welcome email auto responders.
- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
- Assisted business development and marketing department with customer data entry process for client assessment analysis and evaluation.
- Checked documents, clearance certificates, and approvals from state agencies for compliance.
- Generated new business with marketing initiatives and strategic plans.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Education
Masters in Business Administration - Strategic Management
United States International University
Nairobi, Kenya 2020.01 - 2023.04
Chartered Institute of Marketing Level 6 - ProfessionalMarketing, A.I,Digital StrategyMetrics
Strathmore University
Nairobi, Kenya 2017.01 - 2018.04
Certificate of Proficiency in Insurance - undefined
College of Insurance
Nairobi, Kenya 2017.01 - 2018.04
Chartered Institute of Marketing Level 6 - undefined
Simon Page College of Marketing
Nairobi, Kenya 2016.01 - 2018.04
Bachelor of Science - Marketing And Finance
United States International University
Nairobi, Kenya 2012.04 - 2016.04
Skills
Proficient and fluent in English and Kiswahili
Affiliations
- Member, Rotary Club (2015 to 2021)
- Affiliate Member of the Chartered Institute of Marketers (CIM):40027126
- Member of The Marketing Society of Kenya (MSK)
- Member of The Association of Kenya Insurers (AKI):40908
Software
Bankers Realm Core Sacco Banking Solution System
Canva
Figma
Mail Chimp
Fresh sales CRM
Mapsly
Microsoft Outlook
SPSS/SPSSX Statistical Software
HubSpot CRM
Slack
Trello
Klaviyo
Sales Force
Marketo Engage
Dynamic 365
Google Ad-words
Google Analytics,
Facebook Ads
Meta Business Suite
Hotjar
Brand watch
Synthesio
Sprout Social
Awario
Sprinklr
Net base
Talk walker
Meltwater
Screaming Frog SEO
Zapier
Languages
English
Professional Working
Swahili
Professional Working
Interests
Swimming
Community Service
Traveling, Biking
Outdoor Activities
Certification
CIM - The Chartered Institute of Marketing Professionals
Work Preference
Work Type
Full TimeWork Location
HybridOn-SiteRemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionPaid sick leaveHealthcare benefitsPaid time offPersonal development programsTeam Building / Company Retreats4-day work weekAccomplishments
- Telephone Service - Professionally processed 80+ calls per day, providing information and service to ensure customer satisfaction.
- Customer Follow-up - Ensured that customers were satisfied with company products and services by doing purchase follow-up calls.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Supervised team of 12 staff members.
- Implemented CRM and capture strategy in to boost leads conversions to closed sales.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Additional Information
Networking, Outdoor Activities, Travelling
Timeline
Marketing and Communications Officer
Safaricom Sacco Society Limited
2024.01 - Current
General Insurance and Medical Insurance Business Development Officer
UAP Old Mutual Kenya
2021.01 - 2023.01
Business Development Officer
KENYA ALLIANCE INSURANCE
2020.01 - 2021.01
Masters in Business Administration - Strategic Management
United States International University
2020.01 - 2023.04
CIM - The Chartered Institute of Marketing Professionals
2018-12
Marketing Officer and Business Development Officer
Liberty Life Assurance Kenya Ltd
2017.01 - 2020.01
Chartered Institute of Marketing Level 6 - ProfessionalMarketing, A.I,Digital StrategyMetrics
Strathmore University
2017.01 - 2018.04
Certificate of Proficiency in Insurance - undefined
College of Insurance
2017.01 - 2018.04
Chartered Institute of Marketing Level 6 - undefined
Simon Page College of Marketing
2016.01 - 2018.04
Bachelor of Science - Marketing And Finance
United States International University
2012.04 - 2016.04
Business Development Officer/ Corporate Affairs
Tourism Fund and Catering Levy
1 2015 - 1 2016
Hobbies
i like swimming , biking, keeping fit, attending events and self development seminars.
References
- Dr. Ruth Mwai, Head University Registrar and My MBA Supervisor, United States International University - Africa, rmwai@usiu.ac.ke
- GEORGE ODHIAMBO, Agency Manager Liberty life, Worksite Agency, Liberty House, Mamlaka Road, +254726173612
- ANN KIRAITHE, Unit Agency Manager Medical Department, UAP OLD MUTUAL, Health/Medical Business, +254711782293
- DAISY MAGU, Head of Marketing Department, Safaricom Sacco Limited, DMagu@safaricom.co.ke
- Annita Muthanje, Head Business Development Department, Safaricom Sacco Ltd, +254712 238 389, Amuthanje@safaricom.co.ke
Hobbies
i like swimming , biking, keeping fit, attending events and self development seminars.
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