Ramona Paravola
Chicago,IL
Summary
Highly skilled management professional with extensive experience in digital marketing, content creation, brand development, and social media strategy. Specialized expertise in planning and producing high-quality content for professional clients, particularly within legal sectors, and adept in the use of leading SEO tools and social media management platforms. Proven ability to lead teams and manage large-scale projects effectively, while enhancing workflows and procedures to maximize team success. Adds value to any organization in need of great collaboration, interpersonal and multitasking abilities. Meets tight deadlines, and is looking to leverage these skills in a dynamic new role.
Overview
43
43
years of professional experience
1
1
Certification
Work History
SEO Content Manager
EMSearch Consulting (EMSC)
Chicago, IL
01.2019 - Current
- Supervised by Olin Erickson, Founding Partner (olin@emsc.com), 330 N Ashland Ave, Chicago, IL 60607
- Create, edit and publish engaging content for multiple platforms including website, social media, email campaigns and blogs.
- Create scripts for and upload digital assets including videos, images and infographics.
- Collaborate with design teams to ensure content is up-to-date with visual standards.
- Monitor performance metrics to identify areas of improvement in content quality and delivery.
- Analyze client feedback to inform future content development plans.
- Spearhead content creation, aligning with SEO best practices and specific marketing goals
- Manage social media programs for clients using Sprout Social, enhancing client engagement and campaign effectiveness
- Perform regular audits of existing material to ensure accuracy and relevancy.
- Trains and leads a team of content creators, fostering a productive and collaborative work environment.
- Coordinate with other departments on cross-functional projects related to content creation or promotion.
- Brainstorm and implement strategies to meet short and long-term company targets.
Content Manager
EMSearch Consulting (EMSC)
Chicago, IL
01.2018 - 01.2019
- Spearheaded content creation, aligning with SEO best practices and specific marketing goals
- Managed social media programs for clients using Sprout Social, enhancing client engagement and campaign effectiveness
- Trained and led a team of content creators, fostering a productive and collaborative work environment.
- Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
- Monitored performance metrics to identify areas of improvement in content quality and delivery.
- Coordinated with other departments on cross-functional projects related to content creation or promotion.
- Ensured compliance with brand guidelines throughout all content materials.
- Edited copywriting drafts from freelancers or internal staff members.
- Brainstormed and implemented strategies to meet short and long-term company targets.
- Wordsmithed original platform-specific content appealing to target audiences.
- Interviewed and hired content creators, writers and editors to build staff teams.
Content Writer / Contractor
EMSearch Consulting (EMSC)
Chicago, IL
01.2016 - 01.2018
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Manages social media programs for clients using Sprout Social, enhancing client engagement and campaign effectiveness
- Completed time-sensitive writing assigned on short notice and consistently met deadlines.
- Wrote original keyword-rich content following branding and SEO best practices.
- Validated accuracy of information, data and references in written content.
- Created and edited consumer-facing content for various forms of marketing materials.
- Interpreted data and insights to inform creative and high-performing writing process.
- Conducted background research to add depth to scenes, history and characters.
- Revised written output to satisfy needs of clients, directors or publishers.
- Followed trends in industry and target genre to capitalize on emerging trends.
- Planned writing project stages and outlines and organized output to improve workflow.
- Edited existing content to ensure accuracy, clarity, readability and consistency with company standards.
Content Writer
Domainite
01.2014 - 01.2016
- Developed and delivered high-quality, engaging content across various domains, with a compensation structure based on per-word productivity
- Gained initial experience and proficiency in creating targeted content for diverse audiences, setting the stage for advanced roles in content management.
Founder & Manager
RCDS (Own Business)
Chicago, IL
01.1981 - 01.2022
- Launched a commercial decorating and design company, later expanding to include a commercial catering branch in 2012
- Managed both branches, overseeing all aspects from design to execution for holiday events and corporate catering, serving up to 2,000 people
- Utilized QuickBase extensively for business management, accounting, and logistical planning.
Education
High School Diploma -
EMCA High School
12.1980
Some College (No Degree) - Business Administration, Law
Chicago Business College
Skills
- Digital Marketing Tools: Proficient in QuickBase, QuickBooks, Wordpress, HubSpot, Google Docs, Sheets, Sprout Social, MailChimp, Teamwork, Copyscape, SERanking, SEMRush, Ahrefs, ChatGPT, and Basecamp
- Google Analytics (taking courses currently)
- Adobe Creative Suite (passable, not proficient)
- SEO and Content Management: Advanced knowledge in SEO strategies, content planning, audience analysis, brand management, and analytics Specialized in creating and perfecting professional content for legal firms, as well as creating and editing content for clients across multiple industries
- Social Media Management: Experienced in managing social media accounts and campaigns for a diverse range of clients using Sprout Social
- Communication & Leadership: Excellent communication and interpersonal skills, adept at client relations, employee management, meeting facilitation, project leadership, project management, developing successful action plans, and team building
Affiliations
- I am the president of our neighborhood association, CaPNA, mainly organizing meetings to inform neighbors about zoning issues, how to get involved in local issues, and organizing charity drives.
- I am an active urban gardener.
- I am a lifelong learner - always pursuing new information to integrate it into my personal and professional life. I have taken many online courses (as time permits).
Certification
- GA4 Certification (2023)
- MailChimp Certification (2023)
References
References available upon request.
Timeline
SEO Content Manager
EMSearch Consulting (EMSC)
01.2019 - Current
Content Manager
EMSearch Consulting (EMSC)
01.2018 - 01.2019
Content Writer / Contractor
EMSearch Consulting (EMSC)
01.2016 - 01.2018
Content Writer
Domainite
01.2014 - 01.2016
Founder & Manager
RCDS (Own Business)
01.1981 - 01.2022
High School Diploma -
EMCA High School
Some College (No Degree) - Business Administration, Law
Chicago Business College