Wilderness Therapy Specialist with a robust foundation in Jungian counseling psychology, demonstrating a commitment to harnessing the healing power of nature. Proven expertise in dialectical behavioral therapy combined with somatic and behavioral interventions, facilitating transformative experiences for clients. Strongly dedicated to supporting individuals on their paths toward authentic individuation and personal well-being through experiential wilderness therapy activities.
Freelance focus - early-stage startup research for product market viability/requirements
Provide ongoing UX research testing and best practices for Walletgyde an early-stage financial services management SAAS product to drive strategic business growth, feature creation and optimal product market value fit.
Led primary market research, providing targeted user personas to drive product proof of concept, feature development prioritization and market value fit for an internally funded, first-of-its-kind, airborne environmental measurement hardware system with companion digital SAAS reporting services.
Independently executed omnichannel social media campaigns, and strategically drove user adoption, education, sales, and feature development for an early-stage wearables fertility app via ethnographic, market, and competitive analysis, landscape for UX initiatives.
Optimized UXR ReOps cross-functional presentations, processes, and deliverables with a goal of doubling team member project volume and speed, while increasing team efficiency, consistency, ease of use with clear impactful and consistent insights.
• Established benchmarking report card and primary UX/UI KPIs utilizing eight quantitative and qualitative metrics to iteratively and comparatively qualify and optimize opportunities for Robert Half’s primary revenue-generating tool.
• Defined key content and usability improvement opportunities across four entry points for Robert Half’s primary product enhancing client trust, site traffic, comprehension, conversion, and revenue.
• Created a quantitative/qualitative benchmarking survey to iteratively and comparatively quantify and qualify user comprehension, satisfaction, and brand identity alignment, driving icon and illustration design direction with measurable ROI to create a cohesive, unique, recognizable, and adaptable brand asset system.
From pitch to production, secured winning proposals, SOW’s, aligned team resources, deliverables, and timelines, creating custom strategic solutions for Fortune 500’s.
• Led the creation of a custom AI-driven service design solution via ethnographic qualitative interviews, personas, journeys and executive workshops integrating Chubb’s four operational systems into one streamlined underwriter workflow, boosting efficiency and accuracy with a projected $2 billion annual savings.
• Defined ‘Digital Front Door’ and physician service design solution optimizing operational efficiency and profitability via targeted UXR surveys, journeys, personas, and workshops with 10% growth in admissions for Ramsay Healthcare UK.
As a Hewlett-Packard consultant, I aligned leadership to the current HCD-driven north star subscription product and payment model, establishing profitable market value fit, features, and roadmap outlooks through CX metrics, generative and evaluative research, storyboarding, and design thinking workshops.
• Optimized content, flow, features, and UI design for mobile to hardware onboarding, increasing installations and memberships via qualitative, A/B, usability testing.
• Defined an automated CX reporting system streamlining global metrics, enhancing executive business decisions, improving product health and user satisfaction.
• Directed iterative domestic to global product research, testing, and change management strategies for 15 product-specific onboarding flows into.
Singlehandedly led best practices, mentorship, and execution of all evaluative, generative, moderated/unmoderated, quantitative and qualitative UXR.
• Managed all UXR operations, vendors, and data analysis, including VOC board, CX reporting creation, and product health reports for a ~$225M IT job board.
• Served as a strategic partner to executive leadership, executing complex, large, mixed-methods research to inform product portfolios and business roadmaps.