RAMSEY L. LAMPKIN
Grand Prairie,TX
Summary
Senior Market Sales Professional, with over ten years of experience in the consumer package goods industry. Managed, trained, coached, and grew brands through direct store delivery to sales and marketing. Ability to deliver annual operating plans for sales by analytical and seasoned experience in customer relations. Coaches internal and external business partners to develop a "WIN/ WIN" retail strategy. Influence short- and long-term goals to achieve projected KPIs. Trained independent distribution partners on direct store delivery. Influenced brand equity for superior execution. Expert in developing and implementing consumer programs that deliver a high return on investment. Agile Leader who displays high-performing professionalism and integrity that drives passion amongst peers.
Overview
6
6
years of professional experience
Work History
Sr. Market Sales Leader
Barcel USA
10.2022 - 07.2024
- Led and exceeded expectations across Barcel USA/ Bimbo Bakeries regional and national sales operations
- Developed and collaborated on strategic plans: Multi-Step, Third Party Distribution Acquisition, Traditional and Express format incremental sales gains
- Led cross-functional teams and ensured project objectives were delivered promptly
- Prepared and presented project results outlining analytical, strategic, and budgeted successes
- Facilitated and oversaw projects designed to grow brands in underdeveloped markets
- Coached independent business partners on distribution through route consults
- Review business expectations, developing 'best in class service, and merchandising brands to 'gold standard'
- Proficient in analyzing store data by utilizing StayinFront, Volt (Walmart), and Salient app
- Ensuring agreed-upon cooperative merchandising agreements are in place and highlighting opportunities to improve for promotional cycle
- Collaborated with trade marketing, and marketing on projects building awareness and trial through promotional activities
- Accountable for Business Development data of national sales and distribution (Universal Presence Tracker).
Market Sales Leader
Campbell Snacks
08.2019 - 10.2022
- Accountable for growth of sales and development, service targets, promotional and merchandising objectives to distribution partners to align with account execution
- Trained and developed sales marketing techniques, service, and logistical consistency to meet customer needs
- Coached distribution partners through route consults on business expectations and developing best-in-class service
- Led and managed a team of temporary employees through staffing agencies to operate company asset routes
- Establish a 'best in class customer service approach' with distribution partners and key accounts within a territory
- Execute account surveys monthly to ensure planogram integrity is maintained and highlight opportunities to improve for the next cycle
- Collaborate across multiple levels of retail personnel to deliver shared results
- Communicate and develop a strategy for all Campbell Snacks portfolios (Pepperidge Farm Bread and Snacks, Snyder Lance, Partner Brands), which ensures proper handling, placement, and allocation levels/ objectives
- Owns DSMP (Distribution, Shelving, Merchandising, Pricing) execution at account and store level
- Negotiated at the store level to increase points of distribution and merchandising events.
Toyota Sales Consultant
Toyota of Richardson
01.2019 - 08.2019
- Certified to sell over 2,000 new and pre-owned at Toyota of Richardson (Berkshire Hathaway Automotive)
- Utilize a consultative approach addressing needs, wants, and expectations during the 12-step selling process per Berkshire Hathaway
- Actively and responsibly able to capitalize on CRM tools to generate leads for potential and current Toyota customers (Automotive Mastermind, Dealersocket)
- Generated cold calls and warm leads driven to achieve unit sales goals
- Adaptable and personable while providing a best-in-class customer experience
- Recognized for consistent 98% CSI based on a consumer survey.
Sales Representative
ITG Brands
04.2018 - 07.2018
- Managed and led territory with over 150 contracted accounts of gas stations, convenience stores, wholesalers, and adult tobacco facilities
- Utilized analytical selling and marketing approach across three tobacco categories (cigarette, cigar, and e-cig) to successfully achieve an increase in the share of market
- Relationship building with owners and managers regarding ITG Brands
- Reestablished cigar and cigarette contracts with over 50 accounts
- Support executive leadership and account managers in preparation for the select market launch of MY BLU, a new e-cig that was trending growth within territory based on sales
Education
Bachelor of Arts -
University of Northern Iowa
Cedar Falls, IA01.2002
Associate of Arts - Liberal Arts And General Studies
North Iowa Area Community College
Mason City, IA05.1999
Skills
- Customer Engagement
- Key account growth
- Sales Presentations
- Project Management
- Territory Management
- Sales Coaching
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Multitasking Abilities
- Team building
- Client Relations
Timeline
Sr. Market Sales Leader
Barcel USA
10.2022 - 07.2024
Market Sales Leader
Campbell Snacks
08.2019 - 10.2022
Toyota Sales Consultant
Toyota of Richardson
01.2019 - 08.2019
Sales Representative
ITG Brands
04.2018 - 07.2018
Bachelor of Arts -
University of Northern Iowa
Associate of Arts - Liberal Arts And General Studies
North Iowa Area Community College
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