Ramya Padmanabhan

Power BI Development & Visualization:

• Designed and maintained enterprise-level Power BI dashboards integrating on-prem and cloud data (SQL Server, Redshift, Microsoft Fabric), delivering insights on consumption, dispenser health, and promotional performance.
• Leveraged DAX, Power Query, Dataflows, and Data Marts to ensure seamless data integration and reporting scalability.
• Enabled secure, role-based access using Row-Level Security (RLS); streamlined workspace management and eliminated redundant assets.
• Enhanced analytical depth by integrating Python for advanced statistical modeling (e.g., PCA) in initiatives like AI-powered recipe generation and Share-A-Coke.
• Automated complex reporting workflows via Power Automate and Alteryx; used CI/CD pipelines for deployment and unit testing of dashboards.

Data Engineering & Governance:

• Developed complex SQL queries, views, stored procedures, and optimized ETL pipelines using Alteryx, Redshift, and Microsoft Fabric for efficient data processing.
• Utilized KQL for problem-solving, identifying anomalies, patterns, and outliers within large datasets.
• Partnered with IT to design new tables, refine scripts, and govern Redshift databases to ensure accurate, timely data availability.
• Led data cleanup initiatives, reducing irregularities by 15% and improving data consistency across reporting layers.

Data Analysis & Insights:

• Conducted in-depth trend analysis on dispenser usage, consumption patterns, and flavor performance across chains, regions, and seasons.
• Applied statistical methods like PCA, linear regression, and predictive modeling to inform business strategy and marketing initiatives.
• Supported engineering teams by delivering sliced datasets and end-to-end visibility into dispenser components, enabling proactive issue detection and resolution.

BI Development & Dashboarding:

• Designed and built dynamic dashboards using Power BI, Tableau, and Excel, combining data from SQL Server, Azure, and Excel sources; implemented DAX, Power Query, and Row-Level Security to enable secure, insightful, and user-driven analytics.

Data Modeling & Engineering:

• Developed and optimized tabular/dimensional data models; created custom ETL workflows using SQL, Alteryx, and Power Query to automate data refreshes and support scalable reporting across cloud and on-prem platforms.

Automation & Efficiency:

• Automated recurring reports and alerts using Power Automate and Excel VBA; leveraged advanced Excel and SQL functions to clean, merge, and analyze large datasets, improving reporting efficiency by 25%.

Stakeholder Collaboration:

• Worked closely with clients to gather requirements, define KPIs, and translate needs into actionable visualizations; conducted training to support adoption of self-service BI tools.

• Conducted in-depth research and crafted blog posts, web content, and articles tailored to meet precise client specifications across diverse subject matter.
• Enhanced content by aligning it with current market trends, resulting in increased readership and engagement for both new and pre-existing materials.
• Researched and authored SEO-driven content, increasing client engagement by 30%.
• Boosted web traffic for clients by creating targeted articles that resonated with audiences.

• Improved the visibility and reach of multimedia content by implementing effective SEO strategies and enhanced online user interaction by 40%.
• Managed online customer inquiries and product-related responses to enhance customer engagement.
• Conducted in-depth evaluations of key metrics, contributing valuable insights to enhance the company's feedback system.
• Collaborated closely with the marketing team to curate information and craft newsletters for targeted audiences.

• Produced engaging daily front-page click-through content featuring travel insights, tips, and daily quotes.
• Collaborated with partners to craft compelling company descriptions and write-ups.
• Authored a variety of content marketing materials, including articles, blog posts, and reports, incorporating SEO-friendly headlines for enhanced visibility.
• Pioneered innovative content strategies that enhanced brand visibility across digital platforms.