RamyaRekha Cheruku
Senior Data Manager, Analytics And Insights Https://www.linkedin.com/in/ramya-rekha-cheruku-b1a455a4/
Mountain House,CA
Summary
Strategic and results-driven data leader with 17+ years of experience enabling data-driven customer insights, product adoption, and customer success operations in leading SaaS, fintech, media, and telecom environments. Expert in building scalable analytics platforms, aligning cross-functional teams, and using BI and data science to improve customer engagement, reduce churn, and drive business growth.
Experienced with data strategy development, data governance, and database management. Utilizes collaborative leadership to drive data quality and compliance. Track record of optimizing data processes and ensuring data integrity.
Overview
19
19
years of professional experience
2
2
Certifications
Work History
Senior Data Manager, Analytics and Insights
SoFi (www.sofi.com)
04.2023 - Current
- Spearheaded the migration of legacy Oracle systems to Snowflake, modernizing over 75% of client-facing analytics infrastructure and enabling scalable customer engagement insights.
- Led cross-functional team of 12+ engineers and analysts to build customer success dashboards and product adoption metrics—reducing delivery latency by 60%.
- Developed pre-production environments, source tracking, and data lineage models, improving system reliability, and trust in analytics across Product and CS teams.
- Collaborated with Sales, Partner Ops, and Product to define scalable KPIs for value realization and churn risk detection.
Data Analytics Manager
Ibotta, Inc. (www.ibotta.com)
10.2020 - 04.2023
- Managed a team of 6 analytics engineers supporting customer insights, product adoption, and executive reporting using Looker, Mode, and Databricks.
- Migrated analytics workloads to Databricks, slashing ETL compute and S3 storage costs by 30%.
- Defined and monitored SLAs, improved data quality, and automated observability using Datadog and Monte Carlo.
- Partnered with Audit and Governance to deliver secure, governed access via Unity Catalog, and developed engagement frameworks tied to NRR and customer lifecycle.
- Designed and implemented customized dashboards that provided real-time insights into business performance.
Lead Data Engineer
LendingClub (www.lendingclub.com)
05.2018 - 10.2020
- Refactored pipelines to ingest servicing data for Risk, Fraud, and Finance into Hadoop-based systems.
- Enabled actionable customer behavior dashboards using Hive, Spark, and Tableau for executive decision-making.
- Mentored junior engineers on best practices in data engineering, fostering a culture of continuous learning and improvement within the team.
Senior Data Engineer
Ericsson (www.ericsson.com)
10.2014 - 05.2018
- Created real-time dashboards and operator portals for media customer analytics using Spark, Kafka, and Azure.
- Developed data pipelines for cloud cost tracking, contributing to internal customer success metrics.
- Ensured data quality through rigorous testing, validation, and monitoring of all data assets, minimizing inaccuracies and inconsistencies.
Senior Business Analytics Engineer
Hewlett-Packard (www.hp.com)
10.2010 - 09.2014
- Designed QlikView dashboards to monitor sales and pricing trends, providing leaders with real-time customer intelligence.
- Created price-band heatmaps, aligning pricing strategy with product performance and customer demand.
- Drafted technical documentation for internal business areas and processes, incorporating factors such as technical design, data manipulation, ETL and storage management.
Data Warehouse Developer
Intersections Inc (now Aura, Www.aura.com)
03.2008 - 10.2010
- Designed client marketing dashboards using SSAS and SSRS, delivering campaign performance and customer engagement KPIs.
- Employed vast knowledge of relational database concepts and PL/SQL coding to produce highly efficient data systems.
Research Analyst
Applied Research Center
09.2006 - 12.2007
- Built ETL and reporting packages for customer trend analysis using Crystal Reports and SQL Server OLAP.
- Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
Education
Master of Science - Computer Engineering
Florida International University
Florida, United States 05.2001 -
Bachelor of Science - Electrical Engineering
Jawaharlal Nehru Technological University
India 05.2001 -
Skills
- Customer Insights & Experience
- Customer Success Operations
- Business Analytics SaaS Metrics Churn Analysis
- Product Adoption Usage Analytics
- Data Wrangling & Quality SQL Python Spark
- Visualization Tools: Tableau Power BI Looker
- Big Data Platforms: Snowflake Databricks Hadoop Azure
Certification
Certified Scrum Master CSM Scrum Alliance Mar 2017
Timeline
Senior Data Manager, Analytics and Insights
SoFi (www.sofi.com)
04.2023 - Current
Data Analytics Manager
Ibotta, Inc. (www.ibotta.com)
10.2020 - 04.2023
Lead Data Engineer
LendingClub (www.lendingclub.com)
05.2018 - 10.2020
Senior Data Engineer
Ericsson (www.ericsson.com)
10.2014 - 05.2018
Senior Business Analytics Engineer
Hewlett-Packard (www.hp.com)
10.2010 - 09.2014
Data Warehouse Developer
Intersections Inc (now Aura, Www.aura.com)
03.2008 - 10.2010
Research Analyst
Applied Research Center
09.2006 - 12.2007
Master of Science - Computer Engineering
Florida International University
05.2001 -
Bachelor of Science - Electrical Engineering
Jawaharlal Nehru Technological University
05.2001 -
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