Customer-focused product leader with 9+ years of experience delivering scalable, data-driven solutions across the financial and tech sectors. Led AI integrations and cloud migrations that boosted productivity and market share at Texas Capital Bank. Skilled in data engineering, lifecycle optimization, and monetization strategy. Known for aligning stakeholders, mentoring teams, and driving measurable growth through experimentation and platform scalability.
To address scalability and efficiency gaps in legacy consumer and Retail banking systems, I led Project Boot—a cloud migration that reduced operational overhead by 35% and improved system uptime by 60%. Partnered with cross-functional teams to embed Microsoft Copilot AI into enterprise workflows, enabling 40+ product managers to automate user stories, documentation, and meeting notes, resulting in a 30% boost in team productivity.
Executed go-to-market strategies across digital channels, launched data-driven experiments that increased customer engagement by 25%, and identified product gaps that drove a 15% uptick in market share.
Confronted with fragmented engagement and underperforming campaign flows, I aligned stakeholders on goals and timelines, and led product lifecycle execution. Managed multi-channel marketing campaigns across the web, email, and social media, integrating APIs to personalize offers and streamline delivery.
Applied AI-driven insights and ran A/B testing to optimize conversion paths, resulting in an 18% increase in revenue, and a 20% improvement in customer satisfaction.
By mentoring teams on KPI tracking and dashboarding, and unifying analytics and marketing platforms, I fostered a data-driven culture that elevated campaign efficiency and amplified measurable growth.
To tackle inconsistent delivery and weak user adoption, I developed scalable product frameworks that drove a 95% on-time launch rate for builder-focused digital platforms. Conducted targeted market and user segmentation to craft tailored offers, fueling a 180% increase in revenue.
Post-launch, I boosted engagement by 15% through optimized UAT, and continuous release refinement. By integrating user feedback directly into the redesign of website features, I restored adoption and satisfaction, creating high-impact builder websites that convert.
Enhanced CRM and MDM data integrity to resolve customer data inconsistencies.
Refined machine learning models in collaboration with engineering teams, achieving 30% reduction in turnaround times.
Streamlined workflows to increase operational speed and improve personalization.
To ensure seamless delivery and alignment across stakeholders, I led strategic product initiatives and full system migrations with 99% process accuracy.
Drove testing and documentation efforts that supported high-quality releases and maintained consistent stakeholder engagement.
To modernize state payment systems, I led the migration of the Wisconsin Funeral Aids Program’s payment infrastructure to a Medicaid recovery solution—defining UI, testing strategies, and requirements in collaboration with stakeholders.
To boost testing and operational efficiency, I enhanced the BI Validator tool for automated cross-platform validation, and led data migration efforts that streamlined processes. By strengthening partnerships across business units, we can improve strategic alignment and accelerate goal execution.
To meet critical ICU requirements, I led the agile development of EMR systems, defining user stories, and aligning product features with clinical needs through stakeholder collaboration. Continuous testing enabled early flaw detection and resolution, resulting in reliable, high-quality system delivery tailored for intensive care environments.
- Product Management Using AI – FutureVersity School
- Master Product Management – TIA Education
- Certified Scrum Master – Scrum.org