Rana Buchanan
Spotsylvania,VA
Summary
Dynamic On Premise Account Manager with a proven track record at Johnson Brothers Service Distributing, excelling in fostering strong customer service, client relations and driving brand awareness.
Professional in account management with strong focus on client relationships and sales strategies. Proven ability to drive growth and optimize performance in competitive markets.
Leveraged expertise in negotiation strategies and business growth to oversee 200+ accounts, significantly enhancing sales revenue. Known for collaborative teamwork, adaptability, and consistently delivering results. Skills include negotiation, strategic planning, and market analysis.
Overview
25
25
years of professional experience
Work History
On Premise Account Manager / Route Sales
Johnson Brothers Service Distributing
05.2022 - Current
- Developed comprehensive account plans outlining short-and long-term goals for each client relationship, leading to greater overall success rates.
- Provided ongoing support and guidance to clients throughout the implementation process, fostering trust and confidence in our offerings.
- Managed a diverse portfolio of on-premise accounts, ensuring consistent delivery of exceptional products and services.
- Coordinated events and product launches at various venues, showcasing the company''s latest offerings while driving brand awareness among target audiences.
- Assisted in the training and development of new team members, contributing to a stronger overall salesforce.
- Conducted regular account reviews to identify areas for improvement or growth opportunities, leading to increased customer loyalty and retention.
- Monitored industry trends to stay current on market developments, enabling proactive adjustments to sales strategies as needed.
- Manage numerous in coming calls, texts and emails daily.
On Premise Account Manager / Wine Consultant
Service Distributing Inc.
10.2010 - 05.2022
- Worked closely with marketing to develop targeted promotional materials that resonated with clients and prospects alike, effectively driving interest and demand for our offerings.
- Analyzed competitor activities within the marketplace to understand threats posed by rival companies'' products/services offerings; recommended appropriate countermeasures accordingly.
- Maximized sales potential within assigned territory by identifying key decision-makers and cultivating lasting relationships with them.
- Collaborated with cross-functional teams to develop customized solutions for clients, meeting their unique needs and preferences.
- Coordinated events and product launches at various venues, showcasing the company''s latest offerings while driving brand awareness among target audiences.
- Negotiated contracts for optimal terms and conditions, resulting in increased revenue and profitability.
- Generated new business opportunities through prospecting and networking activities, expanding the company''s market share.
On Premise Key Account Manager
Freeman Beverage Company, Inc.
06.2000 - 06.2010
- Route sales of beer, wine and non-alcoholic beverages.
- Managed an account base of 130+ accounts.
- Assisted customers with product usage and ordering.
- Provided advertising utilizing point of sales materials.
- Planned and executed numerous tastings and promotional events.
- Conducted educational training classes.
- Successful utilization of the E & J Gallo Wine Academy and Cork training programs.
- Participation in numerous training programs offered by suppliers.
Education
High School Diploma -
Courtland High School
Spotsylvania, VA06.1991
Skills
- Consumer Engagement Insights
- Strategic Business Development
- Manage 200 Accounts
- Developing Client Trust
- Guidance and Support
- Skilled in Negotiation Methods
- Strategic Revenue Development
- Performance Monitoring
- Territory Management
- Expertise in Pocket Advantage
- Data Input Accuracy
- Proficient in Microsoft Business Intelligence Tools
- Client Development
Timeline
On Premise Account Manager / Route Sales
Johnson Brothers Service Distributing
05.2022 - Current
On Premise Account Manager / Wine Consultant
Service Distributing Inc.
10.2010 - 05.2022
On Premise Key Account Manager
Freeman Beverage Company, Inc.
06.2000 - 06.2010
High School Diploma -
Courtland High School
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