Rana Zarour

New market territories increased by an average of 25% in the last 12 months (grew organic traffic by 78% in 12 months).

• Assisted senior manager in developing annual marketing plans and implemented marketing strategies to increase exposure and engagement.
• Project management of marketing initiatives such as developing and tracking schedules, compiling budgets, and implementing quality control reviews.
• Created marketing strategies, themes, and messaging aligned with the employer's brand.
• Analyzed via a SWOT analysis, the client pools, and industry opportunities to target marketing activities onto areas that will realize the best ROI.

• Managed marketing budget allocation and optimized spending to maximize ROI across various channels.
• Collaborated with cross-functional teams to create compelling content for websites, blogs, and email marketing campaigns, resulting in a 35% increase in lead generation.
• Monitored campaign performance using analytics tools, providing actionable insights and making data-driven recommendations for optimization.
• Led market research initiatives to identify customer needs, preferences, and trends, informing product development and marketing strategies.

Enhanced open rate for online customer campaigns by 32% and developed four additional market territories during the last 10 months.

• Led a team of 10 marketing professionals, overseeing the development and execution of integrated marketing campaigns that resulted in a 30% increase in annual revenue.
• Developed and implemented a comprehensive digital marketing strategy, including SEO, PPC, and social media advertising, resulting in a 50% increase in website traffic and a 20% improvement in conversion rates.
• Directed brand management efforts, including brand positioning, messaging, and visual identity, resulting in a 25% increase in brand recognition and customer loyalty.
• Conducted market research and competitive analysis to identify emerging trends and consumer insights, facilitating the development of targeted marketing initiatives.
• Oversaw the successful launch of new product lines, achieving a 40% increase in market share within the first year.

Executed a Facebook-based marketing program which resulted in a 28% increase in leads, 30% new subscribers to weekly blog 20K unique email addresses.

• Executed and managed annual marketing exchanges for the company and its partner clients.
• Instrumental in creating loyalty contests and sweepstakes to increase the customer membership base.
• Approved budgets for the local and regional marketing departments as related to consumer events, ongoing consumer, and business-to-business marketing.
• Researched and coordinated multiple marketing projects simultaneously Daily collaboration with legal, sales, tech, PR, social media, and editorial teams.
• Reported to National Marketing Manager regarding market analytics, consumer territories, employer brand perception, and industry trends.

Developed and executed innovative social media campaigns, increasing brand awareness and engagement by 60%.

• Established effective working relationships with sales managers and agency team leaders to facilitate appropriate sales enablement of products and services according to market demand.
• Provided feedback into product development stages to sales and distribution teams.
• Coordinated product launches and roadshow demonstrations.
• Developed, established, and maintained marketing strategies to meet organizational objectives.
• Effectively managed the marketing, advertising, and promotional activities of the organization.
• Created case studies based on client testimonials.
• Created marketing campaigns across multiple channels.
• Responsible for all aspects of projects, meeting deadlines, time management, contingency planning, approval channels, and procedures, budgeting, campaign analysis, and tracking and monitoring procedures.