Randal Wilson

The PCI Director, Architectural Precast Systems, serves as the principal representative of PCI and the precast concrete architectural systems industry to all segments of the architectural community by being an active, visible, and highly credible spokesperson in the architectural field. They work with the PCI marketing team and Chapters to educate and promote the use of architectural precast concrete systems.

* Guide and facilitate the activities of the PCI Architectural Precast Concrete Committee.
• Lead the development of information on the advantages and applications of precast concrete for building enclosure systems, including aesthetics, durability, energy efficiency, sustainability, and cost-effectiveness.
• Foster the development of new and improved precast concrete applications and technologies for building enclosure systems and other architectural applications.
• Support the development of information on the advantages of PCI quality programs, particularly PCI plant certification, for architectural applications.
• Encourage involvement in PCI by leading organizations and professionals in the architectural community.

• Led cross-functional teams to define product vision and roadmap.
• Conducted market research to identify customer needs and trends.
• Managed product lifecycle from concept to launch, ensuring timely delivery.
• Collaborated with distributors and distributor reps to develop effective training materials that drove increased product knowledge.
• Collaborated with sales, marketing, and support teams to launch new products on time and within budget.

Established a thin brick distribution business that delivered personalized design assist services to major construction projects. throughout North America.

Developed and executed national sales strategies to launch Ironrock's new thin brick product line to the market. Including working directly with owners, architects, construction managers, precast producers, tilt wall contractors, formliner manufactures, distributors and installers.

Developed Eastern Ohio and Western Pennsylvania into a previously untapped market for architectural precast concrete products.

• Identify opportunities for product promotion and sales growth.
• Developed tailored sales presentations that effectively addressed client needs and preferences.
• Coordinated with engineering, estimating and project management teams to establish and meet and customer expectations.