Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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Randall McCluskey

Phoenix,AZ

Summary

Highly experienced Sales & Marketing professional known for exemplary team-building and strong communication. Gifted at working with all types of personalities. Proven performance history of developing strong collaborative relationships and delivering impressive results.

Overview

20
20
years of professional experience

Work History

Brand Partnerships

SponsorUnited
11.2018 - 10.2023
  • Secured valuable brand partnerships that expanded SponsorUnited's growth while also boosting validity with major brands.
  • Secured brand partnerships through a mix of existing relationships and cold outreach based on specific research.
  • As a sales consultant (2018-2022) at the beginning, main force in expanding SponsorUnited's offerings through the Big 5 sports leagues in the US (NFL, MLB, NBA, NHL, MLS) starting their initial growth.
  • Utilized relationships to further strengthen network and secure pitch meetings with decision makers.

Sr. Manager, Global Partnerships

Topgolf USA
05.2019 - 07.2022
  • Secured multiple 6-figure Marketing Partnerships with national, regional and local brands bringing new experiences to our guests.
  • Collaborated closely with peers from other departments to drive organizational success across Venue Operations, Marketing and Partnerships.
  • Consistently met or exceeded annual performance targets set by senior leadership by establishing a company record 250% to goal in 2021.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business evidenced by hitting my 2022 sales goal through upsells of my current clients

Account Executive, Corporate Sales

Baltimore Ravens
05.2017 - 10.2018
  • Generated revenue through securing new sponsorships with major brands and expanding current sponsorships.
  • Negotiated contracts successfully, securing favorable terms for both the Ravens and my partners.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication and setting expectations.
  • Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.

Account Executive, Corporate Sponsorships

Sun Devil Sports Properties/Pac-12 MMR
04.2015 - 04.2017
  • Increased revenue for the athletic department through identifying and closing new sponsorship deals.
  • Coordinated with university procurement to ensure total alignment, addressing any discrepancies or issues in a prompt and professional manner.
  • Led the sales team of four in revenue and new partner deals both years, including closing the only 6-figure deal for 2017.
  • Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.

Manager, Corporate Hospitality

Arizona Cardinals
01.2006 - 04.2015
  • Met or exceeded sales goals every year being named the top AE in revenue for 2009-2011 exceeding $1M in new ticket revenue each year.
  • Closed five and six figure, multi-year deals selling out our Field Box and Stadium Loft (suite) offerings 2011-2015.
  • Established strong relationships with season ticket holders and company stakeholders leading to a successful referral network.
  • Promoted 3 times within the organization by going above and beyond in each role that I held.

Sr. Account Executive

Phoenix Coyotes
07.2005 - 01.2006
  • Closed new full season, group, and partial plan ticket packages generating over $330,000 in new revenue for the team.
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
  • Actively participated in community events as a representative of the company, expanding professional network connections for potential leads generation.

Field Marketing Representative

MJKL Enterprises (Carl's Jr. Restaurants)
11.2004 - 07.2005
  • Improved brand visibility through effective marketing initiatives while meeting budget expectations.
  • Drove consumer engagement and restaurant traffic by organizing interactive contests and giveaways at local community events.
  • Co-created the "Burger Brigade" for National Hamburger Month where we distributed free burgers and major events, office buildings and media outlets driving awareness and traffic to our restaurants.

Territory Business Manager

New Mexico Scorpions Hockey
01.2004 - 11.2004
  • Achieved 82% renewal rate earning the top sales status amongst the team.
  • Closed $40,000 in new business and an additional $25,000 in group sales.
  • Led a sales group that sold out the CHL All-Star game in a challenging hockey market.


Education

Bachelor of Science - Marketing

Arizona State University
Tempe, AZ
05.2003

Skills

  • Brand partnerships
  • Strategic Brand Partnerships
  • Business Development
  • Relationship Building, Managing

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Sr. Manager, Global Partnerships

Topgolf USA
05.2019 - 07.2022

Brand Partnerships

SponsorUnited
11.2018 - 10.2023

Account Executive, Corporate Sales

Baltimore Ravens
05.2017 - 10.2018

Account Executive, Corporate Sponsorships

Sun Devil Sports Properties/Pac-12 MMR
04.2015 - 04.2017

Manager, Corporate Hospitality

Arizona Cardinals
01.2006 - 04.2015

Sr. Account Executive

Phoenix Coyotes
07.2005 - 01.2006

Field Marketing Representative

MJKL Enterprises (Carl's Jr. Restaurants)
11.2004 - 07.2005

Territory Business Manager

New Mexico Scorpions Hockey
01.2004 - 11.2004

Bachelor of Science - Marketing

Arizona State University

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Randall McCluskey