Randall W Keller

Position Overview

• Manage the operational and financial performance of 13 cost centers, overseeing 135 drivers, 106 trucks, 583 trailers, and 27 office & administrative employees across locations in Louisville, KY, Crandall, GA, Selmer, TN, and Perryville, MD.

Key Responsibilities

• Full accountability for operating margin, capital deployment, and service performance.
• Executive Financial reporting & analysis.
• Long-range budgeting & forecasting.
• Lead pricing strategy & design.
• Monitor On-Time Service (OTS).
• Hire, coach, and train office & administrative staff.
• Safety compliance per FMCSA guidelines.
• Working with Product Distribution Company, a wholly owned subsidiary of General Electric.

Key Achievements

• 32.3 million revenues in 2025.
• Delivered a $2.72M YoY operating margin improvement (2024-2025) by optimizing pricing, eliminating waste, and boosting driver efficiency.
• Achieved a $1.1M YoY operating margin improvement in Louisville Fleet (2024-2025).
• Delivered a $1.4M YoY operating margin improvement in Perryville Fleet (2024-2025).
• Generated $1.5M in revenue from the new fleet in Selmer, TN.
• Generated $2.27M in revenue from the new fleet in Crandall, GA.

Position Overview

• Worked with Product Distribution Company, a wholly owned subsidiary of General Electric, to oversee the financial performance of 13 cost centers.

Key Responsibilities

• Support executive investment & growth decisions.
• Complete Financial reporting & Analysis.
• Budgeting & Forecasting.
• Pricing Strategy & Design.
• Cost Control & Vendor Management.
• Working with Product Distribution Company, a wholly owned subsidiary of General Electric.

Key Achievements

• Built and Standardized pricing, budgeting, and profitability models.
• Designed KPI dashboards and operating reports to improve leadership visibility and accountability.
• Developed RFI/RFP frameworks for asset management and vendor partnerships.
• Resolved $2.3M in intercompany AP/AR discrepancies through process redesign and cross-functional alignment.

Position Overview

• Executive-facing role providing strategic assistance to the VP of Dedicated, managing and optimizing transportation fleets for multiple clients across various locations, including Sam's Club, General Electric, and U.S. Electrical Services.

Key Responsibilities

• Build and maintain strong relationships with key stakeholders at strategic accounts to ensure a positive customer experience, using a consultative approach and leveraging internal resources.
• Collaborate across departments to remove roadblocks, address client concerns, and drive timely resolutions, ensuring successful outcomes.
• Lead process improvement initiatives by identifying challenges, proposing solutions, and executing project plans.
• Manage new business pricing and negotiations through the RFP process.
• Oversee CRM management and lead quarterly business reviews (QBR) with customers.
• Partner with internal teams (e.g., Safety, Sales, Finance) to improve communication, streamline processes, and enhance productivity.
• Working with Product Distribution Company, a wholly owned subsidiary of General Electric.

Key Achievements

• Developed a comprehensive financial pricing and budgeting model to assess fleet cost structures and profitability.
• Guided annual pricing negotiations, securing $17 million in revenue.
• Launched start-up accounts, such as Sam's Fleet in Oswego, IL, generating $2.5 million in revenue.
• Implemented a new Transportation Management System (TMS) across 3 sites.
• Revitalized safety culture by creating comprehensive onboarding, training, coaching, and compliance tracking processes, including FMCSA reporting.
• Identified and executed cost-reduction initiatives for asset management, maintenance, and driver efficiency, boosting profitability for client accounts.

Position Overview

• Support role for Dedicated Accounts across Indiana, Ohio, Kentucky, and Illinois, managing a diverse client portfolio that includes Aarons, Armour-Eckrich, Aurora Parts, Chep USA, Firestone Building Products, and more.

Key Responsibilities

• Launch and manage start-up accounts, including Aarons (Plainfield, IN), Ryerson Steel (Indianapolis, IN; Burns Harbor, IN; Elgin, IL), and Bostwick Braun (Ashley, IN).
• Perform financial audits and compare weekly invoices to contract terms to ensure accuracy.
• Develop and implement processes to efficiently handle freight, driver payroll, KPIs, invoicing, and financial reporting.
• Create Microsoft Excel tools to streamline daily operations such as invoicing, payroll, financial tracking, and KPI monitoring.
• Conduct budget vs. actual analysis and provide expense breakdowns for charge discrepancies.
• Analyze asset management data to optimize operations.
• Train, develop, and mentor new managers to ensure operational excellence.
• Ensure compliance with DOT and JB Hunt safety regulations.

Position Overview

• Account Manager for Aarons, Plainfield, IN - managing a startup account and driving operational success in the first year.

Key Responsibilities

• Plan, route, monitor, and ensure timely delivery of freight while adhering to DOT regulations, driver compliance, and company policies.
• Maintain effective communication with internal and external stakeholders.
• Handle administrative duties, including payroll processing, managing the net-revenue budget, driver counseling, accident reviews, and documentation.
• Analyze P&L statements, invoices, and prepare operational or financial reports.
• Perform fleet operations and profitability analysis, providing recommendations for continuous improvement.

Key Achievements

• 19.2% profit in the first year of operations.
• Maintained 0% driver turnover and zero collisions/injuries during account management.

Position Overview

• Account Manager for Peco Pallets, Indianapolis - driving significant business unit growth and operational improvements in a challenging market.

Key Responsibilities

• Manage KPIs, maintain budgets, and oversee expenditures to ensure high-level execution.
• Support the Director with weekly meetings with customers to ensure seamless communication and high operational performance.
• Identify and implement cost-saving and operational strategies tailored to customer needs.
• Implement safety SOPs to ensure compliance with JB Hunt and DOT standards.
• Hire, train, and develop both office and field employees to meet industry, customer, and company expectations.
• Increased business unit size from 8 to 10 drivers.

Key Achievements

• Achieved 30% annualized turnover despite challenging market conditions.
• Improved profit margin from 19% to 26.4% year-over-year.
• Maintained a 410-day collision-free streak and zero injuries before promotion.

Position Overview

• Managed transportation operations for the Home Depot distribution center in Monroe, Ohio, serving the Midwest region, including Ohio, Indiana, Pennsylvania, Illinois, Missouri, Kentucky, Tennessee, and West Virginia.

Key Responsibilities

• Oversee the execution of load assignments to meet customer cost-efficiency and service requirements.
• Optimize asset and driver utilization to achieve customer service levels, revenue goals, and ensure driver satisfaction.
• Plan and manage 120-145 routes daily, coordinating 65-75 drivers.
• Generate and analyze multiple daily reports covering capacity, on-time delivery, load acceptance, maintenance, and revenue (both outsourced and insourced).

Position Overview

• Directed all aspects of business operations to ensure overall success, including strategic planning and execution.

Key Responsibilities

• Managed the recruitment, hiring, training, coaching, and evaluation of employees to build a high-performing team.
• Fostered strong client relationships by delivering high-quality sales results and ensuring client satisfaction.
• Handled financial bookkeeping, invoicing, and payroll processing to maintain smooth business operations.
• Founded and led a start-up marketing company specializing in sales and marketing services for clients in the energy and gas industry.

Key Achievements

• Launched three marketing campaigns across two cities: Columbus, OH, and Cincinnati, OH.
• Campaigns included: Star Energy Partners (Residential D2D), Constellation (Residential D2D), and United Energy (Commercial B2B).
• Successfully hired and developed a sales team of over 40 employees, generating $378,000 in revenue during the business's active period.
• Built a portfolio of over 43 commercial clients, securing long-term contracts.

Position Overview

• Led and scaled high-performing sales teams in the renewable energy sector.

Key Responsibilities

• Supervise and manage the daily activities of the sales team to ensure goals are met.
• Provide on-the-spot feedback, training, and problem-solving as the first line of management support.
• Handle recruitment, training, coaching, and performance evaluations to develop a high-performing team.
• Lead daily meetings with the management team to implement training initiatives and drive team performance.

Key Achievement

• Ranked as the top sales representative in the United States for the Star Energy Partner Campaign in 2016.
• Set company records for the most customers acquired in a day, month, and year, maintaining a cancellation rate of less than 15%.
• Built and led a 13-person sales team that averaged over 110 customer acquisitions per week.
• Generated $111,000 in sales from October 2015 to September 2016.

Position Overview

• Inventory management. Worked Full-time while pursuing my degree, gaining experience across multiple roles.

Other Roles

• Unloader: Assisted in the efficient unloading and organization of inventory.
• Inventory Supervisor: Managed stock levels and ensured accurate inventory records.
• Customer Service Manager: Led customer service operations, ensuring a positive shopping experience.
• Zone Supervisor: Supervised specific store sections to maintain organization and stock availability.
• Assistant Store Manager: Supported overall store operations, including staff management, sales performance, and inventory control.