Randall S. Burrell

• Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats.
• Build and manage strategic plans for respective retailers/wholesalers.
• Coordinate with CROSSMARK CBM’s to develop and execute business plans.
• Work closely with CROSSMARK Trade Specialists to ensure business plans are captured in MEI, PTP & Cross View Planner.
• Measure effectiveness of Customer Business Managers.

• Grew 2014 Kraft Meal Solutions revenue 7% by collaborating with Category Planners and Division CSP Team to design and implement customer specific programming.
• FY 2014 authorized 21 new items and 13 old line voids.
• Created FY 2014 sales strategic business plans for Grey Poupon, A1 and Kraft Mayo/Miracle Whip brands to exceed annual targets: Grey Poupon +11.7% consumption growth vs. PY and +1.2 share pt. gain, A1 +13.4% consumption growth vs. PY and +3.4 share pt. gain, Kraft Mayo/Miracle Whip +8.9% consumption growth vs. PY and +0.8 share pt. gain.
• Conducted strategic category analysis by utilizing current consumer and category insights and Key Performance Indicator reports: YTD Jet Puff 28.7% HH penetration vs. Campfire 14.5%. YTD Total Marshmallows Category +14.6%, driven by Jet Puff +15.2 share pt. gain.
• Delivered $763K in incremental revenue and $295K in profit with the 2015 March “MEGA” event by collaboratively developing customized programs with the customer, leveraging Kraft’s “One Company” scale.

• Successfully executed incremental events to deliver growth over prior year +17%.
• Sold $800K in incremental displays to Florida Wal-Mart VP in 2005, and just over $1MM in 2006.
• Raised over $28K for Wal-Mart’s second annual “Give Kids the World” charity event by leveraging $1.00 per dozen promotions.
• Leveraged one company W2W scale to create key drive period themed events.
• Coached SR’s on recapping successes and to improve on missed opportunities.
• Developed professional sales presentations and presented to upper management for approval and support of Kraft Programs.
• Wal-Mart Region 10 stores achieved double digit growth for four consecutive quarters driven by incremental displays sold at region level.

• Coached and developed 29 SSRs and managed the merchandising resources for 14 SRs.
• Sourced, hired, administered and scheduled all full and part-time personnel.
• Managed employee performance according to Performance Improvement Plan.
• Communicated effectively with operations and sales teams.

• Coached and developed 29 SSRs and managed the merchandising resources for 14 SRs.
• Sourced, hired, administered and scheduled all full and part-time personnel.
• Managed employee performance according to Performance Improvement Plan.
• Communicated effectively with operations and sales teams.