RANDEE SCHEFFERT-ONKEN

· Facilitator of Salesforce Community of Practice

· Guide Salesforce design and architecture across multiple agile teams

· Develop, document, and communicate standards and best practices

· Oversee code peer reviews to provide direction and ensure best practices are followed

· Identify technical debt and prioritize for reduction

· Mentor and train team members

· Proactive system maintenance; Salesforce Health Check, Salesforce Optimizer, assess the 3x/year Salesforce releases evaluating new functionality opportunities and identifying enforced change impacts, take action as needed

· Responsible for security governance; architecture, implementation, auditing, compliance, Identity and Access Management (IAM), least privilege, Personally Identifiable Information (PII), and field classification

· Implementing Salesforce Shield for event monitoring, field audit trail, and platform encryption to mitigate risk

· Co-Leader of Copado DevOps release management and version control implementation

· Transitioned repository from Azure on-premises to Azure cloud, currently utilizing GitHub

· DevOps experience including release scheduling, communications, release readiness reviews, milestones, go/no-go decisions, and rollback/contingency plans

· Perform deployments across a multiple sandbox pipeline including dev, integration, test, UAT, hot fix and production orgs

· Ensure code coverage quality gates, resolve merge conflicts and deployment errors, utilize manual branch management if necessary

· Responsible for back-promotions, sandbox creation, environment refreshes, and data seeding

· Provide end user technical support, troubleshooting, and issue resolution including production emergencies

· Liaison between business units and technology from project inception through implementation; consult regarding attainable technology solutions and process improvements

· Focus on large engagements and organization-wide strategic projects

· Strong interpersonal and conflict resolution skills; proficient at establishing trust and rapport to build and maintain collaborative relationships that encourage stakeholder participation

· Elicit requirements and translate into user stories, manage scope, mitigate risk, prioritize effectively, communicate progress, create project artifacts

· Organized and effective with project management, skilled in visualizing the overall goal and identifying tasks to facilitate on-time completion

· Establish project direction, identify resource requirements, develop project plans, deliverables, and schedules

· Successful at managing multiple projects simultaneously, able to meet high pressure deadlines without compromising attention to detail

· High level of personal initiative, ability to execute, attentive to detail, sound judgement, problem solver, strong analytical skills

· A leader and team player, able to support team goals while maintaining ability to work independently

· Utilize Kanban and Scrum methodologies including features, epics, user stories, backlog refinement, sprint planning, daily scrum, demos, and retrospectives

· Salesforce Administrator with extensive experience in the administration and maintenance of the Salesforce platform

· Direct involvement since platform selection and implementation

· Formulate requirements and translate them into Salesforce functionality; discuss code versus configuration options, advise on alternative solutions, and develop proof-of-concept designs to illustrate possible solutions and inform decisions

· Key player in onboarding two disparate external CRM systems into Salesforce during a post-merger phase

· Involved in the analysis and configuration of 2 Customer Portals, and the conversion of one portal to Communities

· Extensive declarative configuration experience; proficient in the creation and management of custom objects, fields, page layouts, record types, reports, dashboards, process builder, workflow rules, flows, validation rules, public groups, queues, email templates, email alerts, field updates, field sets, custom metadata types, custom settings, and account teams

· Manage governance of platform security and permissions including OWD, role hierarchy, profiles, permission sets, permission set groups, sharing rules, restriction rules, field level security, public groups, and user management

· Monitor data cleanliness and integrity, merging or removing records as needed; experienced with importing, exporting, migrating, and manipulating system data

· Managed business-critical project deadlines, from inception through implementation

· Identified key stakeholders and project partners; skilled at obtaining stakeholder support and participation

· Elicited, analyzed, and managed business requirements for multiple projects simultaneously

· Evaluated and communicated business system capabilities and processes; identified options for process improvement and system design to increase corporate efficiencies, while considering impact and integrity

· Developed and implemented project plans along with managing expectations and scope; identified and communicated project risks and provided recommended solutions

· Identified use cases and defined process flows for new system development

· Developed test cases and conducted QA testing; educated end users regarding the UAT process

· Managed production deployments

· Worked closely with technical staff and business stakeholders to ensure that developed functionality met requirements

· Coordinated, developed, and performed a variety of business process and system training

· Composed technical training and system documentation

· Worked with an internationally located remote development team

· Developed and directed strategy for all James Tower website properties

· Marketing Lead; developed and oversaw marketing strategy for two product lines

· Managed marketing budget of $200,000

· Monitored and reported web statistics, refined strategy as necessary

· Conceptualized and developed new web content, refined existing content, and published content to the live websites

· Managed and optimized marketing efforts related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) strategies

· Developed and managed marketing campaigns utilizing multiple communication channels

· Researched and utilized Web 2.0 strategies, including blogs, RSS, social networking communities, wikis, and podcasts

· Assisted with QA testing efforts

· Served as subject matter expert for a company-wide billing system development project

· Defined business requirements to develop, implement, and maintain point of sale (POS) systems, as well as other supporting systems within Retail, Direct and Agent channels

· Trained sales staff across distribution channels, including 42 Retail locations

· Responsible for financial and business process analysis; consulted with sales management on operational changes to increase profitability

· Automated manual reporting methods; managed a cross-departmental team to ensure timely and accurate monthly, quarterly, and annual reporting requirements were completed as defined

· Coordinated cross-functional development and operations teams

· Developed project timelines, managed budget considerations, and calculated risk

· Identified and documented current and future business process flows; sought improvements to increase efficiencies

· Authored detailed requirements documents for the development of new software applications and enhancements to existing systems

· Developed use cases and managed UAT

· Managed stakeholder expectations by ensuring their understanding of system capabilities and options

· Coordinated defect management and change control processes

· Strong technical writing skills utilized for the creation of training documentation and online help file management

· Responsible for system cutover preparation, planning and development of contingency procedures

· Examined, analyzed and defined business requirements and process flows as part of a cross-functional team in a high visibility environment

· Streamlined, refined and documented data mapping across multiple reporting systems

· Able to multitask, adapt to changing situations, and prioritize without losing attention to detail, a highly analytical and dynamic position

· Assessed market need

· Developed solutions to expand reporting capabilities and automated manual reporting processes

· Identified business and system requirements aimed at creating a single source of truth database

· Developed queries and reports from AS400i databases, and numerous other internal systems

· Analyzed data and verified reliability; able to think quantitatively and interpret data to identify trends

· Effective at communicating analytical concepts to others in a clear manner

· Creative, outside the box thinker; skilled at identifying business opportunities for improvement and taking proactive action

· Experienced in multitasking within an environment of changing priorities, excellent project planning and management skills

· Able to identify problems and anticipate obstacles; determined at resolving issues

· Trained other users and served as their troubleshooting resource

· Managed one of the largest external customer accounts; consistently commended for building and maintaining a strong relationship with the client and exceeding their expectations

· Owned the marketing strategy for several wholesale product lines; created a separate brand identity and voice for each product line to ensure proper positioning in the marketplace

· Conducted market research, analyzed industry and consumer trends, evaluated competitor threat, and developed benchmarks, accountable for program success

· Collaborated with list brokers to model data files and identify new prospect segments

· Coordinated promotional schedules to maximize the relevancy and frequency of customer contacts; developed advertisements for trade publications, and negotiated pricing and scheduling with publishers

· Managed development of multiple web properties; collaborated with cross-functional development and design teams to enhance site functionality and usability

· Responsible for e-commerce initiatives including campaign creation and technical writing for e-newsletters and promotional emails; developed and programmed online customer surveys

· Monitored statistics to increase web visibility and traffic including the management of Pay Per Click (PPC) advertising and Search Engine Optimization (SEO)

· Analyzed response rates and developed recommendations by product line to target market segments, maximize brand visibility and customer response, and ensure intended growth targets were met