Randi Cameron

Houston,TX

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

years of professional experience

Work History

Marketing Manager, National

Greystar

Houston, TX

05.2022 - Current

Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
Analyzed data from Google Analytics, AdWords, and other sources to track performance of campaigns.
Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
Optimized web pages for higher search engine rankings using SEO techniques.
Planned and implemented strategies for paid search campaigns across multiple ad networks.
Provided timely reports on progress of various projects related to digital marketing initiatives.

Director of Business Development

Threshold Agency

Houston, TX

05.2021 - 05.2022

Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
Collaborated with team to forecast based on sales and product profitability.
Networked with potential customers at national conferences to identify business development techniques and new revenue streams.
Delivered informative presentations to industry professionals, providing valuable information on topics relevant to daily operations and company products and services.
Tracked RFPs and bids to maintain finger on pulse of industry and anticipate upcoming potential projects.
Optimized profitability by developing pipeline of prospects using multiple research, referral and sales strategies.

Regional Marketing Director

Lincoln Property Company

Houston, TX

05.2015 - 04.2021

Devised innovative strategies to drive customer engagement.
Created and implemented innovated marketing campaigns.
Stayed up to date on Houston market in order to take proactive advantage of changing conditions.
Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
Analyzed competitive environment and consumer trends to stay on top of changing market environments.
Designed visionary sales-driven programs and promotions to expand existing advertising methods.
Revitalized all facets of client online presence to engage consumers and drive sales.
Created and implemented in-house, revenue-generating marketing to streamline and enhance market strategies and support merchandising and advertising objectives.
Mentored marketing personnel on best practices and protocol to maximize productivity.
Guided and motivated marketing team to tackle continuous improvement objectives, streamlining processes and controlling costs to spearhead highly profitable division.
Directed event production in collaboration with sponsors, hosts and internal teams.
Boosted client satisfaction through administration of on-site service requests and effective management of event logistics.

Leasing Manager

Lincoln Property Company

Dallas, TX

07.2009 - 05.2015

Established and implemented leasing goals while managing effective lease expiration program.
Fostered good working relationships with owners, residents and board members.
Oversaw daily operations, maintenance and administration of various properties.
Created and managed effective marketing strategies.
Certified System Trainer, trained new employees with all leasing systems and websites.

Education

Some College (No Degree) - Interpersonal Communications

California State University - Long Beach

Long Beach, CA

Skills

Team Leadership
Campaign Development
Sales Expertise
Client Relations
Marketing
Event Planning

Merchandising
Business Development
Social Media
Regional Campaign Management
Regional Campaign Oversight