Randi Gilbert
Raleigh,,North Carolina
Summary
Strategic global events and programs leader with 20+ years of delivering high-impact experiences for top technology brands. Expert at managing multimillion-dollar portfolios, elevating executive and customer engagement, streamlining operations, and leading cross-functional teams to translate complex goals into scalable, results-driven programs. Known for driving strategic clarity, aligning senior stakeholders, and delivering excellence at a global scale.
Overview
23
23
years of professional experience
Work History
Senior Event Manager
WORKDAY
Pleasanton, CA
01.2024 - 01.2025
- Directed execution of multiple executive-level and diversity-focused events supporting senior leadership, customers, and partners, delivering high-touch experiences with consistent stakeholder satisfaction.
- Led strategy, planning, and execution of leadership forums, incentive programs, and multiple workstreams within a global Sales Kickoff, supporting thousands of attendees and senior executives while maintaining alignment to business objectives.
- Owned end-to-end planning and delivery of the Workday Rising Expo, coordinating dozens of vendors and cross-functional teams to deliver a large-scale, immersive experience for 20,000+ attendees, customers, and partners.
- Translated executive vision into clear milestones, run-of-show plans, and post-event executive readouts, improving cross-team alignment and execution velocity.
Senior Event Manager
AMAZON WEB SERVICES
Seattle, WA
01.2023 - 01.2024
- Led strategic operations and end-to-end logistics for high-impact executive and leadership programs, including Women of the Cloud at AWS Summit and the AWS Leadership Summit, engaging senior leaders, customers, and partners.
- Partnered cross-functionally with Marketing, Creative, and Sales to deliver programs for thousands of attendees, strengthening executive engagement and brand consistency.
- Managed complex production timelines and stakeholder communications, contributing to on-time delivery and strong post-event feedback in a fast-paced enterprise environment.
Senior Manager, Sales Programs & Events
SALESFORCE
San Francisco, CA
01.2017 - 01.2023
- Led global executive and sales engagement programs including worldwide incentives, global sales kickoffs, and executive conferences across AMER, EMEA, APAC, Japan, and LATAM, supporting senior‑level relationship building and revenue objectives.
- Owned strategic planning and end‑to‑end execution for a $50M+ global events portfolio, ensuring alignment to executive priorities, sales strategy, and measurable business outcomes.
- Partnered directly with Executive Leadership Team, regional COOs, Sales, Marketing, and Product stakeholders to define engagement goals, audience strategy, and success metrics for each program.
- Created executive‑ready briefings, summaries, and post‑event reporting highlighting client insights, engagement themes, ROI, and next‑step opportunities.
- Designed and managed nomination, invitation, and attendee governance processes for high‑touch executive programs, improving transparency and executive satisfaction across regions.
- Led vendor strategy, procurement alignment, contract negotiation, and risk mitigation to optimize spend, scale programs globally, and reduce financial exposure.
- Analyzed event performance and engagement data to inform future strategy, refine audience targeting, and maximize impact.
- Selected to participate in Salesforce’s Accelerate Leadership Program, a competitive, 12‑month executive leadership development experience.
Senior Manager, Customer Success
OPUS AGENCY
Portland, OR
01.2014 - 01.2017
- Served as strategic advisor to enterprise clients, leading executive‑level events, incentives, sales kickoffs, and C‑suite forums with budgets up to $20M.
- Directed multiple concurrent, high‑visibility programs, ensuring on‑time, on‑budget delivery while maintaining strong executive relationships.
- Led cross‑functional and agency teams, mentoring event managers and driving consistent execution standards across large‑scale programs (up to 5,000 attendees).
- Partnered with client executive teams to define objectives, success metrics, and long‑term engagement strategies.
- Expanded existing accounts by identifying future engagement opportunities and delivering measurable value.
Team Lead
ITA GROUP
San Francisco, CA
01.2013 - 01.2014
- Led integrated client and delivery teams to ensure seamless execution of complex, multi‑stakeholder programs.
- Established best practices and operational frameworks that improved efficiency, communication, and cost management across programs.
Senior Program Manager
WOODBERRY‑ITA GROUP
San Francisco, CA
01.2011 - 01.2013
- Directed global incentive programs, sales kickoffs, and user conferences with budgets up to $12M and attendance up to 5,000.
- Owned full event lifecycle including strategy, venue sourcing, vendor negotiation, production, registration, executive communications, and post‑event analysis.
- Partnered with IT teams to develop custom program technology, reporting, and databases to support executive visibility and data‑driven decisions.
Senior Program Manager
WOODBERRY EVENTS
San Francisco, CA
01.2002 - 01.2009
- Managed large-scale user conferences and incentive programs (20–3,500 attendees; budgets up to $7M).
- Presented event strategies, budgets, and design concepts to senior client stakeholders.
- Negotiated hotel, venue, and vendor contracts to maximize value and control costs.
Skills
- Executive Engagement Strategy
- Global Event Strategy and Planning
- CxO Communications and Storytelling
- Flagship and Third-Party Event Strategy
- Stakeholder Alignment and Consensus Building
- Cross-Functional Leadership
- Budget & Vendor Management
- ROI Measurement and Executive Reporting
- Change Management
- High-Performing Team Leadership
Professional Development
Accelerate Leadership Program, Salesforce, Nomination-based, 12-month immersive leadership development program focused on executive presence, strategic influence, and enterprise leadership.
Earlier Career Experience
Account Supervisor, MarketSource
- Managed national promotional tours across 40+ markets, ensuring consistent brand execution and local market compliance.
- Led venue sourcing and logistics that supported sustained multi-year retail partnerships.
Conference Services Manager, InterContinental Hotel New York
- Managed high-volume corporate and social events, improving departmental efficiency through standardized service workflows.
- Negotiated contracts and led onsite execution for complex, multi-day programs.
Timeline
Senior Event Manager
WORKDAY
01.2024 - 01.2025
Senior Event Manager
AMAZON WEB SERVICES
01.2023 - 01.2024
Senior Manager, Sales Programs & Events
SALESFORCE
01.2017 - 01.2023
Senior Manager, Customer Success
OPUS AGENCY
01.2014 - 01.2017
Team Lead
ITA GROUP
01.2013 - 01.2014
Senior Program Manager
WOODBERRY‑ITA GROUP
01.2011 - 01.2013
Senior Program Manager
WOODBERRY EVENTS
01.2002 - 01.2009