Summary
Overview
Work History
Education
Skills
Timeline
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Randi Schneider

Jericho

Summary

Results-driven leader with expertise in quantitative analysis and critical thinking. Proven ability to drive cross-platform initiatives and enhance team performance through strategic coaching and stakeholder collaboration.

Overview

21
21
years of professional experience

Work History

SVP, Cross Platform Insights & Analytics

NBC Universal
New York
05.2021 - Current
  • Oversee linear and digital performance reporting and forecasting for six NBCU Entertainment networks: NBC, Bravo, Oxygen, E!, USA, and SYFY.
  • Established leading team by enhancing skills in areas of expertise and providing strategic coaching and mentoring support.
  • Partnered with leadership to design organizational strategies that strengthened business objectives.
  • Analyzed market trends to support executive decision-making processes.
  • Collaborated with stakeholders to define and execute long-term strategic initiatives.
  • Key accomplishments include:
  • Led development and automation of an internal cross-platform measurement methodology and tool, integrating both first- and third-party data sources.
  • Provided accurate forecast to assess both long and short-term impact of multi-platform availability of content across Hulu and Peacock to Peacock exclusivity.
  • Collaboration on the building of an internal Audience Affinity tool using third-party data.

VP, Broadcast Entertainment Research

NBC Universal
New York
01.2011 - 04.2021
  • Managed and mentored team responsible for performance reporting, forecasting, and landscape research for NBC Entertainment network and competitors.
  • Supported leadership and stakeholders by packaging data effectively for presentations and meetings.
  • Delivered multiple presentations to illustrate evolution of digital viewing across demographics and platforms.

Senior Director, NBC Research

NBC
New York
01.2005 - 12.2010
  • Responsible for program and ad sales research for NBC Primetime, Late Night and Daytime entertainment programs.
  • Provided significant support to leadership and Sports research for multiple Olympic events
  • Regularly presented at and participated in weekly stakeholder meetings for Ad Sales, Communications and Marketing.
  • Supervised Jr. team members

Education

Bachelor of Science - Business Management

SUNY At Binghamton
Binghamton, NY
05-1986

Skills

  • Quantitative analysis
  • Critical thinking
  • Stakeholder collaboration
  • Audience insights
  • Competitive research
  • Effective communication

Timeline

SVP, Cross Platform Insights & Analytics

NBC Universal
05.2021 - Current

VP, Broadcast Entertainment Research

NBC Universal
01.2011 - 04.2021

Senior Director, NBC Research

NBC
01.2005 - 12.2010

Bachelor of Science - Business Management

SUNY At Binghamton

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