Summary
Overview
Work History
Education
Skills
Timeline
Home Office
Training
Randy Arseneau

Randy Arseneau

IT Industry Executive
Cohasset,MA

Summary

THOUGHT LEADER | EXPERT PRESENTER | BUILDER

Outcome-driven executive with over 30 years of experience aligning IT systems, processes, and services with business requirements, policies, and regulatory guidelines. Brings deep domain experience, and excellent organization and communication skills to manage and lead people and projects. Broad, diverse skill base in multiple disciplines, including Sales, Product and Brand Marketing, Product and Project Management, and PR/AR Communications.

Overview

31
31
years of professional experience

Work History

Global Business Development Executive

IBM
12.2017 - Current
  • Successfully launched multiple new products into competitive global markets by creating compelling go-to-market strategies and sales assets, and presenting solutions to clients, sellers, and business partners.
  • Spoke at multiple business partner sales kick-off and customer events, including industry keynote sessions.
  • Collaborated across teams and brands to create succinct, repeatable value narratives targeting emerging customer demand trends and competitive threats. Poke at
  • Collaborated across teams and brands to create succinct, repeatable value narratives targeting emerging customer demand trends and competitive threats.
  • Built out media sales asset pipeline to design, capture, produce, and syndicate high quality video marketing and sales enablement content for both internal and external consumption. Produced over 100 podcasts, coaching videos, executive interviews, product explainers, and panel discussions.

CHIEF MARKETING OFFICER

INFINIDAT
06.2015 - 05.2017
  • Leader of Marketing team for fast-growing, dynamic storage startup.
  • Responsible for launching global brand, solution positioning, competitive posture, messaging framework, sales enablement, programmatic demand generation, AR/PR thought leadership and outreach, and revenue pipeline development and acceleration.
  • Drove consistent quarter-over-quarter growth in revenue, systems sold, and new customer logos during my entire tenure.
  • Reached $100M+ annual run rate during second year.

DIRECTOR, GLOBAL SALES ENABLEMENT

NUTANIX
01.2013 - 05.2015
  • Led team responsible for primary liaison between Sales and Product Marketing
  • Created educational and enablement materials, ran sales training and professional development programs, and conducted detailed win and loss reviews on a quarterly basis in conjunction with product management and marketing teams.
  • Provided new hire training to all onboarded sales and tech sales reps, and delivered on-going content and coaching support during a period in which the company grow from 300 employees to over 1,200.

PORTFOLIO STRATEGY CONSULTANT, SYSTEMS & TECHNOLOGY GROUP

IBM
01.2008 - 01.2013
  • Responsible for global brand strategy and external communications/messaging for the IBM Storage brand
  • Began focused solely on the XIV product line, later given responsibility for full storage portfolio
  • Teamed very closely with all other operational and development functions within STG to formulate portfolio strategy and equip direct and channel sellers with the tools, assets and resources required to build pipeline and grow revenue.

VICE PRESIDENT, PRODUCT MARKETING

DYNATRACE SOFTWARE
01.2007 - 01.2008
  • Member of team charged with establishing a North America footprint and building a robust marketing organization
  • Spearheaded Internet and traditional marketing programs, brand awareness and equity, product roadmap development, and analyst relationships to drive annual sales performance for application performance diagnostic software.

VICE PRESIDENT, PRODUCT MARKETING

BEZ SYSTEMS
01.2005 - 01.2007
  • Retained by a new CEO to direct the Pre-sales Systems Engineering Group, revise product marketing materials, change brand messages and positioning statements, and accelerate a competitive position for performance modeling software following the infusion of capital funding.
  • Company was subsequently acquired by EMC.

REGIONAL MANAGER / DIRECTOR, APM SYSTEM ENGINEERING

VERITAS SOFTWARE
01.2003 - 01.2005
  • Following a corporate acquisition, led a North American Team that supported a technology product suite, maintained customer relationships during the corporate transition, and increased sales performance by working with existing Veritas customers
  • Oversaw pre-sales technical client relationships across North America and sales team and marketing group support.

DIRECTOR, SYSTEMS ENGINEERING

PRECISE SOFTWARE
01.1999 - 01.2003
  • Served as a valuable technical resource to the Western North American Sales Team, and was instrumental in advancing sales from $0 to $15+ million per year in less than two years.

MANAGER, IT TECHNICAL SERVICES

INSTRON CORPORATION
01.1996 - 01.1997
  • Guided an enterprise team that defined and implemented Internet connectivity solutions for clients
  • Provided critical technical back-line support for global ERP applications, network connectivity, and 7/24 production operations.

PRINCIPAL DATABASE ADMINISTRATOR / IT STRATEGIC PLANNER

MOTOROLA ISG
01.1993 - 01.1995
  • Completed a five-year assignment as a member of the IT Vision Roadmap Team which reported to the Divisional CIO
  • Team developed new benchmarks for new operational systems, integration projects, and IT and business alignment plans.

Education

Bachelor of Science, Business Management -

Lesley College, School of Management, Boston, MA
06.1995

Skills

    • Revenue Growth
    • Brand Management
    • Value Creation
    • Solution Messaging
    • Collaborative Development
      • Transformative Team Leadership
      • Executive Sales Briefings
      • Public Speaking
      • Analytical and Critical Thinking
      • Professional Coach and Mentor

Timeline

Global Business Development Executive - IBM
12.2017 - Current
CHIEF MARKETING OFFICER - INFINIDAT
06.2015 - 05.2017
DIRECTOR, GLOBAL SALES ENABLEMENT - NUTANIX
01.2013 - 05.2015
PORTFOLIO STRATEGY CONSULTANT, SYSTEMS & TECHNOLOGY GROUP - IBM
01.2008 - 01.2013
VICE PRESIDENT, PRODUCT MARKETING - DYNATRACE SOFTWARE
01.2007 - 01.2008
VICE PRESIDENT, PRODUCT MARKETING - BEZ SYSTEMS
01.2005 - 01.2007
REGIONAL MANAGER / DIRECTOR, APM SYSTEM ENGINEERING - VERITAS SOFTWARE
01.2003 - 01.2005
DIRECTOR, SYSTEMS ENGINEERING - PRECISE SOFTWARE
01.1999 - 01.2003
MANAGER, IT TECHNICAL SERVICES - INSTRON CORPORATION
01.1996 - 01.1997
PRINCIPAL DATABASE ADMINISTRATOR / IT STRATEGIC PLANNER - MOTOROLA ISG
01.1993 - 01.1995
Lesley College, School of Management - Bachelor of Science, Business Management,

Home Office

+1 (781) 799-8820

Training

  • WPI Project Management
  • Holden Power Base Sales
  • Sandler Training w/GuruGanesha Kahlsa
  • Time Management
  • Effective Writing
  • Six Sigma Quality
  • Business Process Modeling
  • 4th Dimension Courses Motorola University
  • Completed vendor and IT courses: Oracle DBA Certification
  • Digital Consulting
  • Hewlett Packard
  • Veritas

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Randy ArseneauIT Industry Executive