Randy Bhikha
Weston,FL
Summary
Results-driven General Sales Manager with extensive experience in leading high-performing sales teams, optimizing sales operations, and driving revenue growth. Expertise in training, coaching, and motivating teams to exceed sales targets while maintaining exceptional customer service standards. Ready to leverage proven leadership and strategic planning skills to drive success in a dynamic sales environment.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Sales /Sales Manager
BMW of Pompano Beach - Morgan Auto Group
11.2025 - Current
- Led sales team of 18 , mentoring staff to enhance performance and achieve targets.
- Analyzed market trends to identify opportunities for competitive advantage
- Streamline sales processes through the adoption of CRM tools, improving lead management efficiency.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Cultivated relationships with key clients, resulting in increased customer loyalty and repeat business.
- Mentored and trained junior sales staff on best practices and effective sales techniques.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Director Of Sales
Arrigo CDJR of Margate - Morgan Auto Group
09.2025 - 10.2025
- Led a team of 17 sales professionals, providing mentorship and training to improve performance.
- Established and maintained strong relationships with key clients, enhancing customer satisfaction and loyalty.
- Developed and implemented sales strategies to drive revenue growth across multiple channels.
- Conducted performance evaluations, identifying areas for improvement and facilitating professional development.
- Managed team of sales representatives, providing guidance, coaching and support.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
General Sales Manager/Executive Sales Manager
BMW of South Miami - Morgan Auto Group
02.2024 - 08.2025
- Managed the daily operations of the sales department, Leading the 14 Leaders and 35 Client advisors to achieve monthly sales volume and profit targets, closing percentages and searching for opportunities to improve
- Provided training and guidance to team members on sales techniques and customer service standards on a daily basis
- Developed and implemented effective sales strategies to increase overall profitability.
- Established measurable goals for each member of the sales team based on individual objectives and performance metrics. Worked with team leaders to develop the sales team based on opportunities found in performance data in weekly review of performance data.
- Held daily check-ins with team members to set objectives and monitor progress.
- Developed sales team through motivation, counseling and product knowledge education.
Executive Sales Mgr/ Sales Mgr/ Internet Director
Central Florida CDJR - Morgan Auto Group
10.2019 - 02.2024
- Established strategic partnerships with vendors to secure discounts on products and services.
- Identified potential business growth opportunities through proactive prospecting efforts.
- Created marketing plans to effectively promote products to target audiences.
- Maintained accurate records of all sales activity in CRM software systems.
- Ensured compliance with company policies regarding pricing structures and discounting practices.
- Analyzed customer feedback and identified areas of improvement within the organization.
- Led weekly meetings with sales staff to review progress on Digital Process Conversion
- Coached and mentored sales staff on effective communication and negotiation tactics.
- Managed sales team of 27 consultants to consistently achieve growth and hit sales targets.
- Developed sales team of through motivation, counseling and product knowledge education.
Sales Manager
Honda of Sanford
08.2019 - 09.2019
- Worked with coworkers to complete tasks.
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible.
- Responded quickly to meet customer needs and resolve problems.
- Committed to delivering excellent customer service while working in a fast-paced environment.
- Focused on learning new skills and staying updated with industry changes.
Internet Director
Airport CDJR
06.2014 - 07.2019
- Developed and implemented comprehensive online marketing strategies to increase website traffic and customer engagement.
- Analyzed website data to generate actionable insights that could be used to enhance the customer experience.
- Assisted with budget planning tasks related to upcoming digital initiatives.
- Managed the design and development of multiple websites, ensuring consistent branding across all platforms.
- Directed hiring, training, and performance evaluations of sales staff.
- Developed pricing strategies to balance firm objectives and customer satisfaction.
- Created detailed reports outlining progress against goals for upper management review.
- Led and coached internet sales team to assist with prospecting, negotiating and closing deals.
Internet Director
Central Florida CDJR
06.2009 - 06.2014
- Conducted regular meetings with stakeholders in order to review project status reports and adjust strategies accordingly.
- Designed reporting templates that were used by team members when presenting monthly progress updates on key performance indicators.
- Designed creative digital assets such as banners, email templates, website graphics. for online campaigns.
- Trained staff members on best practices for handling inquiries from customers via phone or email.
- Led and coached internet sales team to assist with prospecting, negotiating and closing deals.
- Developed and implemented innovative online sales strategies to drive traffic and increase conversions.
- Utilized CRM software to track customer interactions, follow up on inquiries, and analyze sales performance metrics.
Skills
- Sales coaching, training and leadership
- Pipeline development
- Sales process optimization
- Profitability generation and optimization
- Sales projections/reporting/tracking
Certification
AFIP Certified
Timeline
Director of Sales /Sales Manager
BMW of Pompano Beach - Morgan Auto Group
11.2025 - Current
Director Of Sales
Arrigo CDJR of Margate - Morgan Auto Group
09.2025 - 10.2025
General Sales Manager/Executive Sales Manager
BMW of South Miami - Morgan Auto Group
02.2024 - 08.2025
Executive Sales Mgr/ Sales Mgr/ Internet Director
Central Florida CDJR - Morgan Auto Group
10.2019 - 02.2024
Sales Manager
Honda of Sanford
08.2019 - 09.2019
Internet Director
Airport CDJR
06.2014 - 07.2019
Internet Director
Central Florida CDJR
06.2009 - 06.2014