Hi, I’m
Randy Holland
Senior SEO Specialist
Vancouver,WA
Summary
Summary
Senior SEO Specialist with in-depth knowledge of on-page, off-page and technical SEO strategies, multiple analytic and tracking tools and SEO report generation. Guides SEO strategy for local, national and enterprise clients and executes SEO-driven lead generation campaigns through SEO strategies to garner measurable results and value.
Overview
12
years of professional experience
2
years of post-secondary education
Work History
WebforVancouver, WA
Senior SEO Specialist
04.2018 - 04.2022
Job overview
- Developed SEO strategies to increase clients’ search engine results rankings and organic traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked clients’ KPIs and report on SEO performance.
- Produced quantifiable results meeting or exceeding client expectations.
- Routinely performed technical SEO audits using industry recognized tools and identify areas of improvement.
- Developed technical SEO recommendation documents identifying specific problems and actionable solutions.
- Articulated value of technical SEO issues to company executives and website stakeholders for buy-in.
- Developed and implemented schema markup and structured data strategies.
- Performed comprehensive keyword research.
- Used keyword research to determine informational, transactional and navigational search terms satisfying search intent.
- Leveraged keyword research to influence content marketing and on-page SEO marketing plans.
- Utilized keyword research to develop content plans for Webfor’s content writers and client content teams.
- Used industry recognized tools for keyword tracking and competitive keyword analysis.
- Strategized on-page SEO page plans including meta data and relevant on-page SEO best practices.
- Created website sitemaps to establish optimal content verticals including parent-child relationship and optimal internal linking.
- Established local SEO strategies and ranking opportunities for enterprise clients possessing 200+ locations.
- Used deep website analysis tools and techniques to breakdown large websites (10k+ pages) into granular data including categories and URL data/metrics.
- Developed back linking strategies to improve website traffic, rank, reputation and relationships.
- Collaborated remotely and daily with website dev team, account managers, content writers, and SEO team to improve SEO.
Sprout Digital, The ColumbianVancouver, WA
SEO Specialist
01.2015 - 04.2018
Job overview
- Managed 20 to 25 SEO client campaigns for local and regional businesses who expect increase in organic search rankings.
- Developed SEO strategies for new and existing clients by analyzing website architecture, content, linking, and ranking signals.
- Effectively communicated to clients how proposed SEO strategies will influence SERPs and produced desired website conversions.
- Produced diagramed website content strategies for developers and designers by using keyword research and content silos.
- Used keyword research and content silos to produce content development outlines for content developer.
- Compiled monthly SEO reports for clients and present SEO reviews/audits for annual client contract renewals–with account reps.
- Collaborated daily with project leader and developer on website projects to carry out on-page SEO techniques and page build-outs.
- Implemented technical SEO including: JSON-LD markup, optimize images, breadcrumbs, internal linking, 301 redirects strategies.
- Corrected client business listings/NAP using Yext platform and obtain back links using email outreach and guest blogging opportunities.
Pixel River Digital MediaVancouver, WA
Project Manager
01.2010 - 12.2014
Job overview
- Managed over 40 website development projects from initial consultation through successful launch.
- Led collaborative website development projects and monitored and managed project schedules, risks, conflicts.
- Developed project plans and specifications to match clients goals and expectations.
- Managed project team members including website developers, photographers, graphic designers, university-sanctioned intern.
Education
Washington State University Vancouver Vancouver, WA
Bachelor of Arts from Digital Technology And Culture (DTC)
08.2007 - 12.2009
Skills
On-page SEO
Technical SEO
Off-page SEO
Backlink Strategies
Keyword Research
Schema Markup
Website Analysis
Remote Working
Website Accessibility
Critical thinking
Organization and Time management
Flexible & Adaptable
Keyword optimization
Emotional intelligene
Team player
Growth mindset
Openness to feedback
Adaptability
Active listening
Strong work ethic
Timeline
Senior SEO Specialist
Webfor
04.2018 - 04.2022
SEO Specialist
Sprout Digital, The Columbian
01.2015 - 04.2018
Project Manager
Pixel River Digital Media
01.2010 - 12.2014
Washington State University Vancouver
Bachelor of Arts from Digital Technology And Culture (DTC)
08.2007 - 12.2009