Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Hobbies
Timeline
Generic

Randolf Kanapi

Marketing And Communications Professional
Victoria,BC

Summary

Dynamic Marketing and Communications Professional with over twenty years of experience in marketing and communication disciplines. Expert in marketing strategy and campaign development and management with an excellent eye for detail and exceeding goals for maximum profit. Known for innovative campaigns and leadership.

Overview

22
22
years of professional experience
4
4
years of post-secondary education
2
2
Certifications

Work History

Consumer Marketing Lead

CAP, LENOVO
Taguig
09.2019 - 03.2022
  • Manages, assesses and approves marketing initiatives vis a vis business and alliance partner priorities across Southeast Asia markets
  • Provides customized, executable guidance/strategic counsel to country teams on how to leverage regional/global initiatives while optimizing funding and investment
  • Drives share of voice for the brand across CAP
  • Establishes and tracks key metrics
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Identifies appropriate marketing channels and target customers for campaigns.
  • Uses industry and marketplace trends to develop marketing solutions and enhance business operations.

Strategic Retail Manager

CONCEPCION-CARRIER INDUSTRIES
Muntinlupa
05.2018 - 09.2019
  • Develops business strategies and customized programs to grow share of market and sell out volume across national modern trade channels
  • Identifies channel business drivers across the 5Ps
  • Crafts Product consultant strategies and enablers for the retail space
  • Implements daily operating procedures to keep store clean, adequately stocked and well-organized.
  • Coaches and trains salesmen on methods for handling various aspects of sales, complicated issues and difficult customers.
  • Strengthens merchandising and promotional strategies to drive customer engagement and boost sales.
  • Assesses sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.


General Manager

ColorManila
Taguig
05.2017 - 01.2018
  • Drives year-on-year business growth while leading operations, strategic vision and long-range planning.
  • Prepares annual budgets with controls to prevent overages.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Delivers business strategy and developed systems and procedures to improve operational quality and team efficiency.
  • Maximizes operational excellence mentoring personnel on management principles, industry practices and company procedures.
  • Reduces costs, manages delivery schedules and performes risk analysis to improve overall profitability.
  • Introduced new methods, practices and systems to reduce turnaround time.


Marketing Manager

INTEL MICROELECTRONICS PHILIPPINES, INC
Taguig
06.2010 - 05.2016
  • Manages marketing programs, campaigns and country budgets in alignment with business priorities and KPIs, supporting consumer and commercial markets (e.g First Time Buyer, TAM expansion)
  • Aligns business priorities with MNC/LOEM partners and channel partners, providing guidance in optimizing Intel investments and funding
  • Ensures brand relevance across various media platforms (e.g social media, PR, ATL, OOH to ensure a strong share of voice)
  • Uses industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Manages marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Transforms corporate website and social media platforms to better engage customers and promote sales.

SADMG Commercial Marketing Manager

DELL TECHNOLOGIES, INC
Penang, Taguig
01.2007 - 06.2010
  • Manages commercial marketing programs and campaigns (acquisition, retention and loyalty) for the relationship segment across SADMG markets, ensuring KPIs are met
  • Measures marketing program effectiveness via regular monitoring of KPIs.
  • Builds and strengthens strategic relationships with vendors, advertising agencies and leading industry partners.
  • Oversees preparation of marketing copy, images, videos, emails and other collateral.
  • Captures new customers by optimizing business strategies and launching products to diversify offerings.

Marketing Group Head

Epson Philippines Corportion
Makati
04.1999 - 01.2007
  • Boosts brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assesses marketing copy, art comps and final designs and compared with established specifications.
  • Creates company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Participates in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Manages media relations and PR
  • Manages marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

Education

Bachelor of Arts - Organizational Communication

De La Salle University
Manila
06.1992 - 09.1996

Skills

Social media and digital marketingundefined

Certification

DEAN, Communication Arts Program Oct 2017 - Mar 2018 Southwestern University PHINMA, Cebu

Additional Information

  • Achievements , LENOVO Team Excellence Award (Q2FY2021) CONCEPCION-CARRIER Highest sellout growth / campaign execution (Q2FY2019) INTEL FTB/TAMx Campaign Recognition (2011-2012) INTEL Business Expansion Campaign for Intel-powered non-PC devices (2015) DELL Altitude Top Gun Award (Q3FY09)

Hobbies

Triathlon and multisports (cycling, running, swimming)

Tennis and badminton

Vocal recordings


Timeline

Consumer Marketing Lead

CAP, LENOVO
09.2019 - 03.2022

Strategic Retail Manager

CONCEPCION-CARRIER INDUSTRIES
05.2018 - 09.2019
DEAN, Communication Arts Program Oct 2017 - Mar 2018 Southwestern University PHINMA, Cebu
10-2017

General Manager

ColorManila
05.2017 - 01.2018

Marketing Manager

INTEL MICROELECTRONICS PHILIPPINES, INC
06.2010 - 05.2016

SADMG Commercial Marketing Manager

DELL TECHNOLOGIES, INC
01.2007 - 06.2010

LECTURER 3, Communication Arts Department, De La Salle University

09-2001

Marketing Group Head

Epson Philippines Corportion
04.1999 - 01.2007

Bachelor of Arts - Organizational Communication

De La Salle University
06.1992 - 09.1996

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Randolf KanapiMarketing And Communications Professional