Randy Meyers
Eden Prairie,MN
Summary
Creative designer with background in multiple design fields including graphic, web, and product design. Known for innovative problem-solving skills, strong grasp of various design software, and ability to deliver visually compelling solutions. Previous roles have consistently showcased commitment to enhancing brand identity through careful application of design principles and strategies. Showcased talent for balancing aesthetic considerations with practicality, leading to successful projects and satisfied clients. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed. Artistic designer with experience in field. Highly adept in color theory and managing complex projects. Offers outstanding time management, organizational, and communication skills.
Overview
21
21
years of professional experience
Work History
Senior E-commerce Promotions Designer
Northern Tool + Equipment
Burnsville, MN
03.2021 - Current
- Create digital graphics for company website (northerntool.com)
- Emails, socials, landing pages, banners, homepage designs, eSpots, PDPs, Google display, rich content. HTML coding, Adobe Target, CMC experience.
- HTML coding, Adobe Target, CMC experience.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), MS Office, Dreamweaver, Acrobat.
- Worked with the development team to ensure a smooth transition from concept to production-ready assets.
- Collaborated with cross-functional teams including product owners, developers, marketers, copywriters, and stakeholders throughout the entire product cycle.
- Researched industry trends in digital media, technology, and web design best practices.
- Produced comprehensive graphic design works including logos, icons, flyers, brochures and other visuals for print or web.
- Provided guidance on how best to apply brand identity guidelines across multiple channels.
- Coordinated with external vendors or freelancers during the production of graphics or multimedia projects.
- Created product designs in alignment with specifications.
- Collaborated with team of designers to offer improvements and direction on others' projects.
- Optimized assigned designs according to customer specifications.
- Followed corporate brand guidelines to enable brand consistency across campaigns and marketing programs.
Art Director
Northern Tool + Equipment
Burnsville, MN
03.2007 - 03.2021
- Maintain quality control through art direction of photography and review of printing proofs.
- Experience in prepress, color correction, and art production.
- Design magazine ads and catalog covers.
- Provide graphic design and print production for the Retail Channel Marketing team, including a strong emphasis on logo design, packaging, display signage, apparel design, and sales literature.
- Concept and design FSIs, POPs, direct mail, brochures, newsletters, trade show material, and web graphics.
- Create digital renderings of product packaging prototypes, planograms, and merchandising display mock-ups.
- Work directly with plants in China to perfect the look of our packaging.
- Direct and coordinate photo shoots, photographers, and press checks.
- Work with outside vendors to perfect the color, look, and feel of all printed collateral.
- Manage all digital image assets.
- Upload files through various FTP sites and Basecamp.
- Train and manage designers and interns.
- Provide design from concept through production within multiple corporate brand standards.
Senior Graphic Designer-Freelance
Northern Tool + Equipment
Burnsville, MN
10.2005 - 03.2007
- Collaborated with marketing teams to ensure brand consistency across all digital platforms.
- Developed detailed project plans with timelines and deadlines for graphic design projects.
- Developed graphics for emails, websites, advertisements, brochures, flyers, posters, banners and other promotional material.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Worked closely with copywriters to create visually appealing content that accurately reflects the brand's message.
- Provided guidance and mentorship to junior designers on various creative tasks.
- Presented creative ideas and artwork at internal meetings with stakeholders.
- Participated in brainstorming sessions with team members to generate ideas for upcoming projects.
- Ensured accuracy of colors used throughout each project according to the company's color palette guidelines.
- Maintained organized archives of all completed projects for future reference.
- Managed multiple design tasks with short deadlines by prioritizing job responsibilities and overseeing time-sensitive deliverables.
- Enhanced design process by offering multiple solutions in conceptual models, layout and typography.
- Enhanced existing designs with new layouts, graphics and content.
- Participated in brainstorming sessions to generate new ideas and concepts for projects.
- Coordinated with external vendors to ensure quality production of design materials.
- Maintained a digital asset library, organizing graphics, photos, and artwork for easy access.
- Created print materials, such as brochures, flyers, and business cards, from concept to completion.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Oversaw product design, print design and marketing collateral from concept to completion.
- Oversaw work of junior designers, keeping team members working within established deadlines.
Lead Designer-Freelance
Best Buy
Richfield, MN
09.2003 - 10.2005
- Conceptualize and design new campaigns for Best Buy Advertising, retail stores, and Geek Squad. Create large-scale store signage, such as focals, endcaps, scrims, promotional posters, and banners. Develop direct mail, brochures, inserts, store headers, and trade shows. Direct photo shoots and press checks. Work with outside vendors to perfect the color, look, and feel of all printed collateral. Experience in prepress, color correction, and art production.
- Create large-scale store signage, such as focals, endcaps, scrims, promotional posters, and banners.
- Develop direct mail, brochures, inserts, store headers, and trade shows.
- Direct photo shoots and press checks.
- Work with outside vendors to perfect the color, look, and feel of all printed collateral.
- Experience in prepress, color correction, and art production.
Education
Associate of Applied Science - Graphic Design
Brown College
Minneapolis, MN04-1995
Skills
- Project Management
- Adobe Creative Suite
- Concept Development
- Multi-tasking abilities
- Creative and artistic
- Teamwork skills
- Layout Design
- Art Direction
References
References available upon request.
Timeline
Senior E-commerce Promotions Designer
Northern Tool + Equipment
03.2021 - Current
Art Director
Northern Tool + Equipment
03.2007 - 03.2021
Senior Graphic Designer-Freelance
Northern Tool + Equipment
10.2005 - 03.2007
Lead Designer-Freelance
Best Buy
09.2003 - 10.2005
Associate of Applied Science - Graphic Design
Brown College
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