RANDY NURFADLY
Philadelphia,Pennsylvania
Summary
Digital Marketing Specialist with extensive experience in lead generation and campaign management. Achievements include driving pipeline growth through targeted CRM strategies and enhancing customer acceptance rates via cohesive cross-functional collaboration.
Overview
1
1
Certification
2027
2027
years of professional experience
Work History
Production Associate
Hiossen Implant
PA
07.2025 - Current
- Achieved consistent production output of 30+ units/day, supporting quality standards and process optimization
- Operated machinery to assemble dental implants and components efficiently.
- Maintained quality control standards during production processes and inspections.
- Collaborated with team members to streamline assembly workflows for improved efficiency.
- Streamlined workflow using digital tracking systems, enhancing operational performance
Senior Marketing Communication Associate
Honda Motorcycle Indonesia
01.2017 - 01.2024
- Executed multi-channel campaigns achieving 97% customer acceptance rate
- Drove lead generation and pipeline growth through targeted CRM campaigns that increased alignment with sales objectives
- Collaborated with cross-functional teams (sales, product, marketing) to develop and align cohesive campaign strategies
- Managed campaign performance tracking and provided actionable insights that informed stakeholder decision-making
- Generated 30+ sales per event, supporting regional revenue growth
Social Media Strategist
Honda Motorcycle
01.2015 - 01.2017
- Managed paid media campaigns across Google Ads, Meta, and TikTok to drive audience reach
- Developed content strategies that elevated engagement and strengthened brand awareness
- Generated 2,300+ leads through targeted digital campaigns, enhancing sales pipeline
Assistant Store Manager
Aksara Bookstore
Jakarta, DKI Jakarta
2009 - 2011
- Coordinated staff schedules to ensure adequate coverage during peak hours.
- Managed inventory levels and organized stockroom for efficient access.
- Trained new employees on store policies and customer engagement techniques.
- Implemented promotional displays to enhance product visibility and sales.
- Monitored cash handling procedures to maintain accuracy during transactions.
- Collaborated with team members to create a positive shopping environment.
- Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
- Handled complaints from customers by empathetically listening, recording details and offering solutions.
- Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.
- Provided leadership support during peak business hours by motivating staff members to meet targets.
- Monitored sales activities to ensure that customers receive satisfactory service and quality goods.
Retail Associate (Bookstore Staff)
Aksara Bookstroe
Jakarta, DKI Jakarta
2007 - 2009
- Assisted customers in locating and selecting books and merchandise.
- Maintained organized and visually appealing store displays.
- Processed customer transactions efficiently using point-of-sale systems.
- Provided product recommendations based on customer interests and preferences.
- Restocked shelves regularly to ensure product availability for customers.
- Collaborated with team members to enhance overall store operations.
- Handled customer inquiries and resolved issues promptly and courteously.
- Stocked and cleaned shelves while maintaining neat and orderly store.
- Assisted customers in finding products, answered questions, and made product recommendations.
- Welcomed customers, offered to help locate items and suggested merchandise without being intrusive or pushy.
Education
Master of Marketing Communication -
London School of Public Relations
Bachelor of Computer Science -
Bina Nusantara University
Skills
- Demand Generation
- Lead Generation
- Campaign Management
- Pipeline Growth
- B2B Marketing
- CRM Strategy
- Marketing Analytics
- Google Analytics
- Paid Media
- Event Marketing
- Cross-functional Collaboration
- Customer relationship management
- Team collaboration
- Inventory management
- Performance tracking
- Workflow optimization
Certification
- Google Analytics Certification
- Digital Marketing Management
- SEO Fundamentals
Languages
- English, Fluent
- Indonesian, Native
Support Document - Certification Link
https://bit.ly/rndsuppdoc
Timeline
Production Associate
Hiossen Implant
07.2025 - Current
Senior Marketing Communication Associate
Honda Motorcycle Indonesia
01.2017 - 01.2024
Social Media Strategist
Honda Motorcycle
01.2015 - 01.2017
Assistant Store Manager
Aksara Bookstore
2009 - 2011
Retail Associate (Bookstore Staff)
Aksara Bookstroe
2007 - 2009
Master of Marketing Communication -
London School of Public Relations
Bachelor of Computer Science -
Bina Nusantara University