Randy Peterson

Line produced and delivered daily broadcast-quality video content for American Forces Network (AFN), reaching 375,000+ viewers across 11 Pacific installations.

Edited, packaged, and published short-form and long-form video, promotional spots, and studio content aligned with brand standards and messaging.

Operated in live broadcast environments, coordinating schedules, talent, crews, and equipment to ensure on-time delivery under tight deadlines.

Collaborated with producers, directors, designers, and on-air talent to execute creative vision while maintaining compliance and consistency.

Hosted and produced television and radio programming, developing strong on-camera presence and audience engagement.

Tracked performance and audience response to inform programming and content decisions.

Mentored and trained 13+ media professionals in production workflows, storytelling standards, and quality control.

Led production of social-first and branded video content for corporate, sports, and nonprofit clients.

Produced content for sports and entertainment brands, including the Sacramento Kings, with a focus on fan engagement and storytelling.

Managed multiple projects simultaneously, balancing creative execution, deadlines, and stakeholder expectations.

Served as on-camera host and talent for live and streamed productions viewed by international audiences.

Collaborated with agencies, vendors, and creative partners to deliver integrated digital media campaigns.

Directed creative strategy across video, digital, broadcast, and print advertising.

Oversaw video production, scripting, and editing while maintaining consistent brand voice.

Used performance data to optimize campaigns, contributing to a 14% increase in lead generation and 11% increase in sales.

Presented performance insights and creative results to leadership to guide strategy.

Produced social-first video content designed to increase engagement across digital platforms.

Collaborated with internal teams and vendors to deliver cross-promotional content at scale.

Ensured all creative aligned with brand voice, design standards, and storytelling goals.

Led social media strategy, content creation, and audience engagement to grow brand awareness and digital reach.

Executed data-driven digital campaigns that increased audience interaction across platforms.

Optimized content performance to align with target audiences while maintaining consistent brand voice.

Extended viewing time and strengthened brand equity through strategic planning and high-impact creative.

On-camera talent and video producer for training content and creative brand and campaigns.

Produced and hosted training and branded video content, serving as on-camera talent.

Managed digital content for corporate social platforms, enforcing brand compliance.

Developed training modules tailored to target audiences using visual storytelling techniques.

• Producing and voicing radio spots.
  Running live remote broadcasts.
  Reading live traffic reports.
  Producing web video content for 7 radio stations and various clients.
  Managing traffic content.

Managed daily campus news broadcasts and supervised all video news content.

Led and trained a production team of 5 producers and 50 reporters, overseeing onboarding, mentorship, and performance development.

Directed end-to-end broadcast workflows to build and scale a fully operational news program.

Managed daily broadcasts and provided radio content on morning shows for New Country 105.1 KNCI for the most listeners in Sacramento radio.

Managed remote broadcasts working with vendors outside agencies to run cross promotional events.