Randy Rowe
St. Helena,CA
Summary
Results-driven Sales Consultant with 40 years in food service and sales management. Developed and implemented strategies that boost revenue and profitability. Excelled in team building and analytical problem-solving while fostering strong relationships with customers, teams, and vendors through effective communication.
Overview
17
17
years of professional experience
Work History
New Business Developer
Newport Meat & Seafood Company
Fremont, California
06.2024 - Current
- Developed and implemented strategic plan that identified and pursued new business opportunities.
- Utilized cold calling, networking and lead generation lists to locate new business opportunities.
- Identified key decision makers in target organizations, leveraging existing relationships to secure meetings.
- Conducted presentations to engage potential clients and showcase company products.
- Established relationships with key clients, resulting in improved product distribution.
- Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products.
- Built professional relationships by identifying client needs, leading to increased sales opportunities.
- Identified customer needs and recommended additional products and services to enhance their purchases.
- Made recommendations to customers to promote brand effectiveness and product benefits.
- Provided ongoing support for existing clients, resolving any issues quickly and effectively.
- Coordinated with internal departments to ensure smooth order fulfillment processes.
- Maintained meticulous client notes in Salesforce system.
- Developed and implemented restructuring solutions, training programs and process improvement initiatives to boost performance.
Sales Manager
Corfini Gourmet
Sacramento, California
09.2023 - 06.2024
- Developed strategic sales plans that increased alignment with company goals and enhanced customer satisfaction.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Managed daily operations of sales department, including supervision of staff members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Trained staff on product knowledge and selling techniques, improving their ability to engage customers with gourmet items.
- Built relationships with key clients to drive repeat business and loyalty.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Conducted regular meetings with staff to align on goals and track progress toward quarterly and annual objectives.
Sales Consultant
Corfini Gourmet
04.2023 - 09.2023
- Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
- Generated sales across complete sales cycle process from prospecting through contract negotiations and closings.
- Developed and maintained relationships with clients to increase sales revenue.
- Developed key customer relationships to increase sales.
- Presented product offerings and benefits to potential customers effectively.
- Engaged customers through effective conversations to identify needs and requirements for tailored solutions.
- Facilitated order placements and addressed inquiries on product availability to enhance client satisfaction.
- Executed cold calls to prospective customers, introducing company offerings and generating interest.
Sales Consultant
Newport Meat & Seafood Company
05.2022 - 04.2023
- Landed new customer accounts through consistent combination of perseverance, dedicated cold calling, and exceptional service.
- Developed and maintained relationships with clients to increase sales revenue.
- Presented product offerings and benefits to potential customers, enhancing their understanding and engagement.
- Assisted clients with order placements and inquiries, ensuring timely responses and satisfaction with product availability.
- Trained and supported junior sales team members on product knowledge, improving their confidence and sales capabilities.
- Performed cold calls to prospective customers to introduce company offerings.
- Listened to customers to understand needs and refer to optimal services.
District Sales Manager
SYSCO Food Services
09.2017 - 12.2021
- Led development and execution of sales strategy, training, team structure, and communication for regional sales program.
- Secured long-term accounts, managed sales presentations and provided recommendations to promote brand effectiveness and product benefits.
- Negotiated pricing with clients to strengthen product presence and foster long-term relationships.
- Analyzed weekly sales reports, implemented corrective action plans, and streamlined operations to enhance sales performance.
- Collaborated with clients and management teams to form strategic relationships and resolve unique business problems.
- Penetrated new markets by investigating competitor products, services and trends.
- Assessed effectiveness of sales representatives and implemented courses of action to rectify weaknesses.
- Negotiated beneficial long-term contract renewals with franchise owners and sales affiliates.
- Supported individual representative performance goals and division benchmarks to maximize sales performance.
Center of the Plate Specialist
SYSCO Food Services
San Francisco, CA
09.2017 - 06.2018
- Advised customers on alternative cuts, cooking methods, storage requirements, and nutritional benefits of meat.
- Minimized waste, optimized saleable yield, and applied predictive costing methods in meat department.
- Delivered quality meat and poultry products to meet specifications of customers, resulting in consistent sales.
- Increased revenue through enhanced sales and service strategies.
- Increased sales on a consistent basis by developing key customer relationships.
- Established loyalty, executing flawless customer engagement to drive client retention.
- Used empathy and persuasive negotiation skills to deliver positive customer experience.
VP of Sales and Business Development
Delmonte Meat Company- Napa Division
American Canyon, CA
12.2015 - 09.2017
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
- Met assigned targets for profitable sales volume, market share and key financial performance objectives.
- Developed strong professional relationships with industry partners and executed targeted campaigns to accelerate business development.
- Sought out growth opportunities to forecast projected business and recognize customer demand.
- Retained clients and obtained referrals by promptly resolving customer complaints, providing value and promoting quality.
- Implemented processes that drove change and improved performance.
- Represented company at community and business events to enhance brand awareness, network with potential clients, and enter new markets.
Sales Consultant
Delmonte Meat Company
American Canyon, CA
02.2014 - 12.2015
- Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
- Landed new customer accounts through consistent combination of perseverance, dedicated cold calling and exceptional service.
- Drove substantial sales through suggestive selling and by promoting add-on purchases.
- Maintained productive relationships with existing customers through exceptional follow-up after sales.
- Fostered customer relationships to expand base and enhance retention.
- Demonstrated product features to match customer needs and facilitate informed purchasing.
- Contacted new and existing customers to highlight product benefits and drive engagement.
- Developed key customer relationships to increase sales.
- Monitored customer order process and addressed customer issues.
- Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases.
Certified Angus Beef Specialist
SYSCO Food Services
Modesto, CA
01.2011 - 12.2013
- Facilitated sales growth by effectively communicating features and benefits of company offerings to clients.
- Coordinated engagement of CAB products in technical and administrative services across teams, including back-end workers, designers, and planners.
- Cultivated trust-based relationships and applied effective listening to assist colleagues and clients.
- Assessed customer needs quickly to provide relevant solutions.
- Used multiple resources and tools for evaluating and presenting solutions.
- Provided advanced support for projects with strong documentation, reporting and customer service skills.
- Stayed up to date on latest market trends, standard practices and compliance requirements.
- Oversaw daily functions to enhance business operations.
- Defined appropriate metrics and measurements to drive results.
- Served as liaison between certain departments to implement new improvement plans and changes.
District Sales Manager
SYSCO Food Services
Fresno, CA
01.2009 - 08.2011
- Directed sales and marketing activities of team of professionals covering 13 territories.
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Secured long-term accounts, managed sales presentations, and provided recommendations that enhanced brand effectiveness and highlighted product benefits.
- Set clear objectives and helped team members develop plans to achieve quotas.
- Trained and mentored sales team members in customer relations, customer service and product placement.
- Collaborated with clients and management teams to build strategic relationships and address unique business challenges.
- Penetrated new markets by investigating competitor products, services and trends.
Education
Fresno City College
Fresno, CAGED -
Fairfield Adult School
Some College (No Degree) - Basic Culinary Food Production
Ron Paulimary Cookking Class
Fresno, CASkills
- Lead generation
- Prospecting
- Sales territory management
- Territory assignments
- Sales territory growth
- Sales promotions
- Revenue growth
- Customer relationship management
- Consultative selling
- Key account development
- Market positioning
- Relationship building
- Influential communication
- Service-driven sales
Timeline
New Business Developer
Newport Meat & Seafood Company
06.2024 - Current
Sales Manager
Corfini Gourmet
09.2023 - 06.2024
Sales Consultant
Corfini Gourmet
04.2023 - 09.2023
Sales Consultant
Newport Meat & Seafood Company
05.2022 - 04.2023
District Sales Manager
SYSCO Food Services
09.2017 - 12.2021
Center of the Plate Specialist
SYSCO Food Services
09.2017 - 06.2018
VP of Sales and Business Development
Delmonte Meat Company- Napa Division
12.2015 - 09.2017
Sales Consultant
Delmonte Meat Company
02.2014 - 12.2015
Certified Angus Beef Specialist
SYSCO Food Services
01.2011 - 12.2013
District Sales Manager
SYSCO Food Services
01.2009 - 08.2011
Fresno City College
GED -
Fairfield Adult School
Some College (No Degree) - Basic Culinary Food Production
Ron Paulimary Cookking Class