Randy Trachsler
Island Lake,IL
Summary
Accomplished B2B sales professional with a comprehensive background in manufacturing and technical sales. Expert in global account management and business development, excelling in customer engagement and retention. Highly Proficient in navigating challenging sales environments and cross-functional collaboration. Demonstrates a strong foundation in negotiation, strategic market positioning, and analytical problem-solving, consistently driving operational excellence and revenue growth. Highly adaptable to market trends, employing data-driven strategies. Combines in-depth technical knowledge with robust sales skills, dedicated to ongoing professional development and team collaboration. Poised to contribute significant value to a forward-thinking sales team.
Overview
15
15
years of professional experience
Work History
North American Sales Manager
Amorim Cork Composites
12.2022 - 08.2023
- Generated a revenue stream of $3.2M annually for Amorim Materials product line
- Increased sector profits by 35% in my sector by expanding the market for our highest margin materials
- Curated a list of 89 active customers
- Maintained records of sales progress, inventories and marketing success to better align goals with company priorities.
- Presented products to clients using presentations and practical use-case scenarios.
- Facilitated negotiations, resolving issues and reaching mutual conclusions.
- Managed my segment's finances between travel, sampling and shipping.
- SAP process'
- Fielded customer complaints
Business Development
CBD Inc.
06.2018 - 10.2022
- Generated a revenue stream of $5.1M annually
- Increased departmental profits by 43% with my tenure by targeting new customers in key familiar markets
- Maintained a list of 33 active customers
- Negotiated and prepared contracts with clients
- Created reports and presentations detailing value propositions based on discovery needs
- Represented company and promoted services at conferences and industry events
- Completed and submitted Weekly, monthly and yearly reports to support Executive team
- Identified and pursued valuable business opportunities to generate new revenue
- Collaborated with team members to help expand marketing channels
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
Sales Associate
MotorWerks
12.2016 - 05.2018
- Developed successful sales strategies to maximize customer satisfaction and profit through process analysis
- Qualified buyers by matching requirements and interests to various car or truck models and discussing finance options
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts
- Demonstrated automobiles; Explaining characteristics, capabilities, taking test drives and explaining warranty services
Automotive Sales Associate
Arlington Toyota In Palatine IL
01.2014 - 11.2016
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranty services.
- Followed-up on warm Internet leads and responded to customer questions about vehicle availability, price, and options while fielding inquiries from various marketing websites.
- Qualified buyers by matching requirements and interests to various car or truck models and discussing finance options.
SMT Technician/Senior Programmer
C.B.D. Inc.
03.2008 - 10.2013
- Collaborated with Project Engineers to enhance
quality from process analysis - Monitored and maintained SMT and AOI equipment
- OMRON AOI Machine Programming
- Yamaha Pick and Place machine programming
- JUKI Pick and Place machine programming
Education
Associate of Science - Engineering
McHenry County College
Crystal Lake, IL05.2026
Skills
- Retention strategies
- Cost reduction and containment
- Project management
- Network Development
- B2B Marketing
- Digital marketing
- Market research
- Lead generation
- Process controls
- Product Knowledge
- Industry Knowledge
- Technical Expertise
- CRM software proficiency
- Customer Understanding
- Relationship Building
- Communication Skills
- Negotiation Skills
- Problem-Solving Ability
- Time Management
- Prospecting Skills
- Sales Planning
- Collaboration
- Analytics
- Contract Negotiation
Timeline
North American Sales Manager
Amorim Cork Composites
12.2022 - 08.2023
Business Development
CBD Inc.
06.2018 - 10.2022
Sales Associate
MotorWerks
12.2016 - 05.2018
Automotive Sales Associate
Arlington Toyota In Palatine IL
01.2014 - 11.2016
SMT Technician/Senior Programmer
C.B.D. Inc.
03.2008 - 10.2013
Associate of Science - Engineering
McHenry County College
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