Summary
Overview
Work History
Education
Skills
Timeline
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Randy Weingard

Staten Island

Summary

Accomplished Executive Director of TV Analytics with a proven track record at Locality Broadcast, specializing audience measurement, consumer insights, strategic planning and relationship building. Expert in leveraging data interpretation for revenue growth, I've led teams to enhance sales strategies, significantly impacting station client success. Renowned for leadership development and great client relations.

Overview

10
10
years of professional experience

Work History

Executive Director of TV Analytics

Locality Broadcast
05.2023 - Current
  • A department leader that provides quantitative & qualitative analytical support to Locality sales teams/management, station clients, ownership groups, and media agencies
  • Audience measure expert (Nielsen, Comscore & all emerging measurement services), leading webinars on methodology changes, sit on industry panels and providing guidance to over 200+ station-client and agencies
  • Worked to ensure that Locality sales and client stations have timely, effective analytics and marketing tools that enable them to maximize sales revenue for client stations
  • Execute special projects for Locality management, client stations, and client corporate management with a focus on new business development and incremental revenue growth.

Director of TV Analytics

CoxReps (Locality Broadcast)
12.2014 - 05.2023
  • Team leader that provides quantitative analytical support to CoxReps sales teams, station customers, ownership groups, and media agencies.
  • CoxReps television ratings experts (Nielsen and comScore), leading webinars on methodology changes, sitting on industry panels and providing guidance to the over 200+ station-client and agencies.
  • Led a research team in support of Cox Reps national spot sales efforts. I administrate and direct research team to ensure that Cox Reps sales and client stations have timely, effective research and marketing tools that enable them to maximize sales revenue for client stations.
  • Execute special projects for Cox Reps management, client stations, and client corporate management with a focus on new business development and incremental revenue growth

Education

Bachelor of Arts - Political Science & Psychology ( Double Major)

SUNY College At New Paltz
New Paltz, NY
12-1999

Skills

  • Strategic planning
  • Project management
  • Staff management
  • Relationship building
  • Leadership development
  • Marketing
  • Business development
  • Media relations
  • Data interpretation

Timeline

Executive Director of TV Analytics

Locality Broadcast
05.2023 - Current

Director of TV Analytics

CoxReps (Locality Broadcast)
12.2014 - 05.2023

Bachelor of Arts - Political Science & Psychology ( Double Major)

SUNY College At New Paltz

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Randy Weingard