Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rani E. Houlis

South Orange

Summary

Dynamic, results-oriented executive with 20+ years of progressive leadership in the aesthetics, wellness, and fitness industries. Proven track record in scaling multi-unit operations, driving multimillion-dollar growth, and building high-performance teams. Expert in P&L; management, compliance, and operational excellence with a passion for creating innovative business models that increase revenue, retention, and client satisfaction. Recognized for expanding brands into new markets, coaching leaders, and executing strategies that deliver sustainable growth in competitive industries.

Overview

22
22
years of professional experience

Work History

VP, Operations & Finance

Ethos Aesthetics + Wellness
10.2023 - Current
  • Provide executive leadership for all operational, financial and expansion initiatives across a high growth, multi-location medical spa.
  • Scaled business from 3 to 6 locations in under 18 months, increasing revenue from $4M to $15M+.
  • Designed & launched a membership model generating $2M+ recurring revenue in its first year.
  • Grew injectable services revenue by 300%, positioning Ethos as a regional leader.
  • Implemented state regulatory, OSHA & HIPAA compliance processes across all locations.
  • Oversee full P&L management, budgeting, & forecasting to optimize profitability.
  • Direct new market entries from site selection to construction, staffing and grand openings.
  • Built scalable systems ensuring operational consistency and exceptional client experience.

Chief Operations Officer

Hand and Stone
09.2017 - 10.2023
  • Opened two new locations within 3 months, leading all construction, hiring & training.
  • Recruited, trained, and developed staff into leadership roles, driving retention and growth.
  • Consistently delivered profitability by managing P&L, payroll, and COGS.
  • Executed marketing campaigns to drive sales in memberships, retail, and gift cards.
  • Enhanced client retention by resolving escalated issues and ensuring best-in-class service.

Regional Spa Operations Manager

Hand and Stone
08.2014 - 08.2017
  • Oversaw operations for 32 franchise spas across Southern California & New Jersey.
  • Conducted quarterly evaluations, identifying operational weaknesses and delivering action plans.
  • Trained, coached, and mentored franchise owners, managers, and staff to achieve KPIs.
  • Supported franchise openings and developed onboarding and sales training programs.
  • Hosted regional training events to align performance and service standards.

LifeSpa Salon Director

Life Time Athletic
01.2012 - 08.2014
  • Opened the Montvale spa and revitalized underperforming locations in Berkeley Heights & Syosset.
  • Managed P&L, payroll, inventory, and marketing to drive revenue growth and profitability.
  • Built strong member relationships and consistently delivered service excellence.
  • Mentored staff and developed a performance-driven team culture.

Spa Director

Club H Fitness/Spa H
01.2008 - 01.2012
  • Consistently exceeded sales quotas (100-115%).
  • Directed daily operations, merchandising, and marketing initiatives.
  • Trained staff to maximize service quality and sales performance.
  • Ensured spa environment delivered a luxury, client-focused experience.

Fitness Advisor

Club H Fitness/Spa H
01.2004 - 01.2008
  • Consistently achieved 100% of sales quotas through renewals, referrals, and new business.
  • Built strong member relationships, enhancing retention and driving referrals.
  • Recognized for delivering 5-star service and consistently exceeding expectations.
  • Embodied a confident, energetic and positive “do-what-it-takes” attitude to ensure the future growth and profitability of the company.

Education

B.S. - Business and Communications

Arizona State University
05.2001

Skills

  • Effective team leadership
  • Building strong professional connections
  • Strategic decision-making
  • Analytical reasoning
  • Coaching expertise
  • Critical thinking for problem-solving
  • Strategic analysis
  • Business growth initiatives
  • Performance-focused
  • Client relationship building
  • Strategic account oversight
  • Operational efficiency management
  • Service excellence

Timeline

VP, Operations & Finance

Ethos Aesthetics + Wellness
10.2023 - Current

Chief Operations Officer

Hand and Stone
09.2017 - 10.2023

Regional Spa Operations Manager

Hand and Stone
08.2014 - 08.2017

LifeSpa Salon Director

Life Time Athletic
01.2012 - 08.2014

Spa Director

Club H Fitness/Spa H
01.2008 - 01.2012

Fitness Advisor

Club H Fitness/Spa H
01.2004 - 01.2008

B.S. - Business and Communications

Arizona State University

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