Ranjabati Chowdhury
San Jose,CA
Summary
Electronics and Communication Engineer with around five years of work experience, currently pursuing MS in Business Analytics.
Strong communication skills, highly adaptable team player, hardworking and known for consistent performance.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Media Senior Associate
Google - GOC
Hyderabad
12.2021 - 07.2023
- Experience in supporting Advertising products like AdWords, Google Analytics (App+Web), with in-depth knowledge of various online advertising models (Search, Display, Shopping, Mobile, Video)
- Part of the Measurement and Attribution (M&A) team, responsible for general troubleshooting, providing basic implementation instructions, spot-checks tracking (verifications on conversions) and standard implementation checks
- Front-end web program troubleshooting experience for HTML or JavaScript Google tags, and proficiency in checking SQL queries
- Developed solid customer service skills, analytical mindset including the ability to make decisions based on the best interests of the clients
- Area of expertise: Google Ads Conversion Tracking (GACT); Google Analytics (GA) Conversion Tracking (including website call; conversions and call upload errors); Offline Conversions; ITP; View Through Conversions; Conversion Action Sets; Cross Device Conversions; Cross Account Conversions, Acquisition and Attribution; Audience & Remarketing; Ecommerce; Admin and Configuration; GA ICS; Experiments; Data Processing; Reporting UI; Google Tag Manager (GTM) GA4F; Optimize; Tags & Triggering Issues; Data Layer & Event Tracking; GA Ecommerce with GTM; RMKT dynamic attributes; GTM limit errors GA linking; Google Ads/Firebase integration questions; Reporting questions; GA discrepancies with Firebase Experiment setup; Admin and Configuration; Container setup Reporting UI; Google Ads linking.
Implementation Analyst
Regalix
Bangalore
06.2021 - 11.2021
- Helped Google advertisers improve returns on AdWords and shopping via technical implementation and consultation that includes setting up campaigns and tracking tools, and best practice sharing
- Assisted advertisers with Google Tag- code implementation
- Handled Google shopping set up and troubleshooting (Google Merchant Center and Google AdWords campaign).
Digital Marketing Specialist
Be On Top
Dubai
08.2020 - 04.2021
- Responsible for developing, generating and growing a new digital marketing business, creating innovative online marketing sales plans and exhibiting expertise in digital marketing solutions
- Attended meetings with clients to understand their business objectives and learn about their short term and long-term goals and offer solutions according to the business niche, catering to their digital marketing needs(such as SEO, SEM, PPC, online reputation management, email marketing, web development and marketing funnel) Gained experience using platforms like Google AdWord, Facebook Ad, Instagram Ad
- Worked with analytical platforms such as Google Analytics and CRM systems such as Bitrix.
Sales Engineer
EdNex
Dubai
11.2018 - 08.2020
- Focused on directing all sales and marketing activities including robotic workshops for short-term and long-term business objectives, increased profit of the accounts in charge, prepared the quotation to the customers based on the sales visit prospects and tenders
- Established and coordinated the marketing objectives, policies, program and workshops within the context of the overall corporate plan and, where appropriate, recommended standards and set targets
- Liaised with the reporting head in the preparation of sales quotation to customer, marketing communications, reports, and forecasts and ensured they are compatible with support sales plans and forecast commitment to principals
- Coordinated and subordinated with a team to optimize the use of material resources to achieve goals.
Education
BTech. Electronics and Communication -
Manipal University
01.2018
Master of Science in Business Analytics -
California State University, East Bay
Skills
- Google Analytics; Google Ads
- Tableau
- R
- Python
- HTML
- Java script
- SQL
- Power BI
- Microsoft Excel; Powerpoint
- Data modelling; Decision making; Statistics; Predictive Analysis; Data Warehousing; Data Mining; Data Visualizations
- Strong Communication
Community Services
Being I Foundation, 2015, Worked in an NGO called Being I Foundation in 2015, objective was to provide every underprivileged student and government schools with the basic educational aids and teaching.
Affiliations
- Trained classical (Kathak and Bharatnatyam) and western dancer
- Elocutionist
- Sprinter
Certification
- Completed CISCO NETWORKING ACADEMY PACKET TRACER 101 COURSE and Completed CCNA (TRACK 1)
- Completed certification on Fundamentals of Digital Marketing by Google Digital Garage | Professional certification for Google Analytics (trained by my employer-Google) | Professional Google Ads Certification (trained by my employer- Google) | Privacy Protection/ Data protection certification (trained by my employer- Google)
- Crash Course on Python by Google on Coursera
Timeline
Digital Media Senior Associate
Google - GOC
12.2021 - 07.2023
Implementation Analyst
Regalix
06.2021 - 11.2021
Digital Marketing Specialist
Be On Top
08.2020 - 04.2021
Sales Engineer
EdNex
11.2018 - 08.2020
BTech. Electronics and Communication -
Manipal University
Master of Science in Business Analytics -
California State University, East Bay