Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Timeline
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RANSOM LANE

Canton,OH

Summary

To obtain a career with a company that is striving for growth and Continuous improvement and a company that believes in a great Culture. SKILLS & ABILITIES Highly Skilled Director of Sales that have experience in coaching and developing high performing sales teams across different platforms. Highly motivated to succeed and have a passion to lead others to effectively drive individual growth for employees as well as the growth of the company. Proficient at building relationships both internally with employees and externally with customers. Building rapport and credibility quickly by delivering results and with consistent communication methods has driven successful results. Inspiring manager with extensive experience in CPG products industries and over 15 years of experience in leadership roles. Skilled at cross-functional team support and driving results the right way by influential leadership and support.

Overview

27
27
years of professional experience

Work History

Senior Account Executive

Waste Managment- WM
10.2021 - Current
  • Responsible for prospecting and closing new business sales to achieve sales goals
  • Maintain and grow current customer base by providing valuable solutions with current and new waste streams opportunities
  • Establish high levels of customer service and direct communication.
  • Sell new services and developed new accounts to maximize revenue potential.
  • Set and monitored sales targets and identified potential customers
  • Collaborated with research analysts to drive strategies for lead generation and growth.
  • Analyzed key competitors to respond to competitive threats.
  • Presented professional image consistent with company's brand values.
  • Negotiated prices, terms of sales and service agreements.
  • Secured 25 new accounts to increase company revenue and drive market share

Director of Sales- Texas

YUMI ICE CREAM TEXAS
05.2018 - 09.2021
    • FOOD AND BEVERAGE DISTRIBUTOR- $90MM, Manage and support weekly and daily activities of the District Managers across Texas.
    • Responsible for increasing sales and profit Year over Year in current national and independent accounts across Yumi's customer base in Texas.
    • Managed team of sales representatives, providing guidance, coaching and support.
    • Forecasted sales and established processes to achieve sales objectives and related metrics.
    • Evaluate and Develop key go to market strategies that best support on going department success.
    • Create sales budget and monitor execution against company sales goals.
    • Plan, Direct and Coordinate department efforts to align with cross-functional support teams.
    • Communicate current and future plan goals to Executive team and Board Members to align and drive profitability for the company.
    • Align with HR on People and Business initiatives to drive people growth and internal bench.
    • Monitor safety procedures for entire sales department.
    • Market Audits with Front line sales team for understanding of trends and competitive activity.
    • Build and maintain key relationships with customer peer leaders across customer base.

Area Sales Manager

THE HOUSE OF LAROSE
08.2013 - 04.2018
  • ANHUESER BUSCH- $95MM, Manage, Coach and Developed a team of front-line Territory sales managers.
  • Responsible for increasing sales in current accounts across district territory.
  • Execute company generated promotions and programs that support customer growth Perform Market audits and ride withs for coaching and development purposes Communicate Territory performance to executive team.
  • Align with Operation support team for in-store execution goals Manage and Coach a group of Merchandisers assigned to support the district with instore execution.
  • Monitor sales goals daily vs Budget.
  • Maintain key relationships with Peer customer district leaders for support.

MARKET DIRECTOR

PEPSICO GREATER ST, MARKET
01.2012 - 06.2013
  • Managed and Coached the activities of the District Managers and Operations Managers daily.
  • Execute PepsiCo's customer programs for both large and small store platform.
  • Drive Culture Initiatives with the aligning with HR on People and Business goals.
  • Forecast product for upcoming sales and new product launches.
  • Market audits with Senior Executives to gauge front line execution.
  • Lead District Manager Meetings and Conference calls weekly.
  • Communicate to Senior Executives projections and goals for upcoming activities Budget planning with Region Division team for pricing strategies for specific market.
  • Encouraged and promoted Safety initiatives for the company Perform weekly 1:1's with direct reports for alignment purposes.
  • Balanced company objectives and customer desires when formulating pricing and marketing strategies.

REGIONAL DIRECTOR

PEPSICO, OHIO
01.2007 - 01.2012
    • MARKET/MEMPHIS, - $100MM, Managed, Coached and Development a team of District managers, Warehouse Manager and Operations managers daily focuses Monitor Frontline Sales execution across both small and large store activity Work closely with Supply chain for accurate sales forecasting and product availability Build and maintain solid relationship with local union members within PepsiCo's frontline structure.
    • Present Region performance to Division HQ team weekly Access and Evaluate market trends, and competitor performance Build and maintain solid rapport with key peer customer market leaders for wiring support.
    • Attended weekly meetings to discuss and optimize strategies.
    • Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.

DISTRICT SALES MANAGER

PEPSIAMERCIAS, OHIO
01.2002 - 01.2007
  • Coached and Developed a team of Frontline Territory sales managers responsible for customer growth Monitor district execution on key daily measures to drive efficiency.
  • Perform weekly ride withs to monitor in market execution and to understand support the team members.
  • Align closely with Peer district managers to execute in store activity to drive profitability.
  • Perform yearly reviews with direct reports.
  • Adhere to and promote Safety Initiatives.
  • Present and forecast District Performance Weekly to Branch Manager for alignment purposes.

Territory Sales Manager

PepsiCo
01.1997 - 12.2000
  • Analyzed potential to develop sales opportunities and call plan.
  • Boosted division performance by maximizing territory customer base and profit percentages
  • Developed and implemented new sales strategies to update product lines thru innovation and core products.
  • Educated customers on product features and use to provide optimal service.
  • Formalized sales process to enhance operations and promote acquisition of new customers.
  • Expanded territory by successfully cold-calling retail leadership and negotiating profitable contracts.
  • Serviced accounts weekly and bi-weekly to offer new product opportunities and sustain solid revenue streams while expanding portfolio.
  • Grew territory by $1mm less than year with maximizing company led programs and rapport building.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals

Education

MBA - Business Management

Hiram College
Hiram, OH
06.2025

BA - Business Management

KENT STATE UNIVERSITY
Kent, OH
06.1998

Skills

  • Sales leadership and training
  • Sales territory growth
  • Compelling leadership skills
  • Service-driven sales
  • Profit and revenue-generating strategies
  • Consultative and relationship selling
  • Brand-building strategies
  • Market and competitive analysis
  • Rapport and relationship building
  • National account management
  • Key account development
  • Recruiting and hiring
  • Promotional sales events
  • Market intelligence
  • Channel development
  • Client Relationship Management
  • Revenue Forecasting
  • Sales reporting
  • Customer retention
  • Contract negotiation
  • Cold calling
  • Strategic planning
  • Creative Thinking

Accomplishments

  • Exceeded sales goals by an average of 15% in 2019/2020 in
  • Recognized as Region of the year in 2015 for outstanding performance and team contributions while achieving highest profit growth for Ohio Region.
  • Created highly effective new coaching and development program that significantly impacted team growth and internal bench while increasing market performance.
  • Developed relationships with key peer customers to help expedite market level programs and for compliancy support.
  • Consistently maintained high customer satisfaction ratings.
  • Led team to achieve sales budget, earning recognition from upper management and financial reward.
  • Improved delivery frequencies and maximized efficient ordering while increasing overall customer satisfaction while driving delivery cost down for the company.

Affiliations

  • Member of Pro Duffers Southwest Chapter 2021- present) Organization committed to social, civic and charitable activities using golf as it vehicle to give back to the communities served.
  • Member of Project BLUEPRINT Summit County OHIO. A blueprint for diversity in board leadership.

Timeline

Senior Account Executive

Waste Managment- WM
10.2021 - Current

Director of Sales- Texas

YUMI ICE CREAM TEXAS
05.2018 - 09.2021

Area Sales Manager

THE HOUSE OF LAROSE
08.2013 - 04.2018

MARKET DIRECTOR

PEPSICO GREATER ST, MARKET
01.2012 - 06.2013

REGIONAL DIRECTOR

PEPSICO, OHIO
01.2007 - 01.2012

DISTRICT SALES MANAGER

PEPSIAMERCIAS, OHIO
01.2002 - 01.2007

Territory Sales Manager

PepsiCo
01.1997 - 12.2000

MBA - Business Management

Hiram College

BA - Business Management

KENT STATE UNIVERSITY
RANSOM LANE