Ranya Russo
Summary
Communications and Public relations professional with agency experience across QSR, fitness, environmental, retail clients, and more. Skilled in media relations, influencer outreach, press material development, event support, and crisis management. Proven ability to blend creative storytelling and strategic execution. Recognized for adaptability and collaboration in fast-paced environments, with a track record of driving successful campaigns, strengthening brand image, and delivering measurable results.
Overview
4
4
years of professional experience
Work History
Public Relations Associate
BLUE ENGINE
06.2024 - 09.2025
- Worked with clients across quick-service restaurants, fitness, environmental and retail industries with various PR projects to activate on timely opportunities.
- Drafted press releases and pitches to drive media coverage for various client initiatives
- Compiled individual media coverage reports showcasing project results and separately, monthly coverage reports demonstrating cumulative progress
- Assisted in designing graphics/assets for media outreach and invitations
- Conducted influencer outreach and media contact to strengthen relationships
- Became proficient in industry-standard tools including Muck Rack, Critical Mention, and Cision
- Supported business grand openings and helped plan/execute media and influencer events
Public Relations-Consumer Intern
ICR Inc.
06.2023 - 05.2024
- Working with the consumer department in the sustainability and clean tech sector focusing on assisting clients and pushing ICR’s mission of protecting the value of business. Requested to continue internship over the course of the Fall 2023 and Spring 2024 semesters.
- Tasked with creating media reports and journalistic briefing books, building media lists, and working on editorial & conference calendars
- Assisted with writing press releases for ICR events published on website
Fashion Intern, Social Media Coordinator
Nicole Miller Boutique
06.2021 - 08.2021
- Worked directly with owner of Nicole Miller boutique to generate traction on Instagram through engaging and visually descriptive content that aligned with brand vision.
- Studied and analyzed Instagram marketing data to gauge success and adjusted demographics accordingly.
- Assisted with customers and sales, organized displays, verified inventory, and set up in-store and outside marketing events.
Education
Bachelor of Arts - Communication Design And Spanish Studies
Elon University
05.2024
Skills
- Adobe Illustrator
- Photoshop
- InDesign
- Premiere Pro
- Bridge
- Cision
- Muck Rack
- Critical Mention
- Microsoft Word
- Excel
- Powerpoint
Languages
Advanced Spanish speaker and writer, near fluency; tutored native Spanish speakers for 2 years.
Timeline
Public Relations Associate
BLUE ENGINE
06.2024 - 09.2025
Public Relations-Consumer Intern
ICR Inc.
06.2023 - 05.2024
Fashion Intern, Social Media Coordinator
Nicole Miller Boutique
06.2021 - 08.2021
Bachelor of Arts - Communication Design And Spanish Studies
Elon University
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