Raphael Berchie
Project and Communication Specialist
Minneapolis,MN
Summary
Results-driven project and marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 5 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
5
5
years of professional experience
Work History
Programs and Communication Director
Open Foundation West Africa
Remote Accra
2022.10 - Current
- Developed and implemented comprehensive communications plans to reach target audiences.
- Created content for press releases, newsletters, speeches, and other media materials.
- Managed relationships with external partners including public relations agencies, vendors, and media outlets.
- Coordinated media interviews and appearances for company executives.
- Organized events such as press conferences and open houses.
- Conducted research to identify key messages that resonated with target audiences.
- Monitored trends in the industry to ensure that messaging was up-to-date and relevant.
- Oversaw the production of promotional materials such as brochures and flyers.
- Established a system of metrics to measure effectiveness of campaigns.
- Collaborated with marketing staff on joint projects such as advertising campaigns.
- Planned video shoots to produce corporate videos for internal use or external distribution.
- Analyzed audience feedback to inform future communication strategies.
Digital Sales Coordinator
Arkansas Democrat-Gazette.
Little Rock , AR
2021.10 - 2023.08
- Developed and implemented strategies to drive digital sales growth.
- Researched trends in the digital marketplace to identify opportunities for increased sales.
- Monitored competitor activities and identified areas of improvement.
Communications Intern
Arkansas House of Representatives
Little Rock , AR
2019.01 - 2019.04
- Created and edited content for website, newsletters, press releases, social media posts, and other marketing materials.
- Provided support in organizing events such as conferences, seminars, workshops.
- Monitored online conversations about the organization's products and services across various social media platforms.
- Created original content for blog posts and website articles.
Education
Master of Arts - Mass Communications
University of Arkansas At Little Rock
Little Rock, AR03.2020
Bachelor of Science - Consumer Sciences
University of Ghana
Accra Ghana08.2011
Skills
- Strategic Planning and Alignment
- Product Promotion
- Budget Forecasting
- Microsoft SharePoint
- Market Research Analysis
- Team Recruiting and Hiring
- Marketing Program Management
- Google Analytics
- Contract Negotiation
- Relationship Building
- Campaign Performance Tracking
- Marketing Campaign Development
- Program Marketing
- Social Media Platforms
- Proposal Development
- Content Curation
- Social Media Campaigns
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Programs and Communication Director
Open Foundation West Africa
2022.10 - Current
Digital Sales Coordinator
Arkansas Democrat-Gazette.
2021.10 - 2023.08
Communications Intern
Arkansas House of Representatives
2019.01 - 2019.04
Master of Arts - Mass Communications
University of Arkansas At Little Rock
Bachelor of Science - Consumer Sciences
University of Ghana
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