Hi, I’m
Raquel Bartley
Marketing Director
Hudson,FL
Summary
Positive, upbeat, and strategic thinker with deep understanding of market research and consumer behavior, blending seamlessly into data-driven marketing campaigns. Adept at developing and executing innovative strategies that drive brand awareness and engagement, with proficiency in digital marketing tools and analytics. Known for fostering growth and delivering measurable results that enhance company visibility and profitability.
Overview
13
years of professional experience
1
Certification
Work History
Natural Stone Solutions
Marketing Director
08.2024 - 12.2024
Job overview
- Built company website and branded company logo.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Created and managed social media campaigns to increase brand engagement.
- Mentored junior team members, fostering professional development within the organization.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Managed marketing budget for maximum ROI.
- Achieved substantial growth in social media followers and engagement by curating compelling content and leveraging analytics for content strategy.
- Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
- Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
- Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
- Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
BOWPOINT, LLC
EXECUTIVE ASSISTANT
01.2023 - 12.2023
Job overview
- Maintained strict confidentiality of sensitive information, upholding company's privacy policies and ethical standards.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Coordinated international travel arrangements for CEO ensuring seamless logistics for attending international meetings.
- Provided professional administrative support during board meetings, including agenda preparation and minute-taking duties.
- Developed strong relationships with vendors leading to improved contract terms resulting in cost savings for the CEO.
- Served as a liaison between departments to facilitate effective communication throughout the company.
- Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
- Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
- Aided in the recruitment process by screening resumes, scheduling interviews, and assisting with candidate selection.
- Delivered exceptional organizational support enabling executive focus on high-level strategic initiatives fostering company growth.
- Provided all onboarding and offboarding documentation, trainings, processes, and procedures to all new hires.
- Used advanced software to prepare documents, reports, and presentations.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Handled payroll processing tasks accurately while maintaining strict adherence to deadlines for timely payments.
- Improved team communication and collaboration through coordination of monthly happy hours and agendas.
- Supported HR activities, facilitating hiring process by scheduling interviews and liaising with candidates.
INSIDE OUT
SALES DEVELOPMENT REPRESENTATIVE
01.2022 - 01.2023
Job overview
- Identified high potential enterprise executives who would benefit from our client's products.
- Top Performer with sales metrics by accomplishing 100+ cold calls and outbound lead generation daily and generating over 20,000 in sales annually.
- Leveraged social media platforms to connect with potential leads, enhancing brand's visibility and engagement.
- Provided outbound lead generation services for clients such as: Honeywell, T-Mobile & CBANC to conduct research pertaining to calls, emails & social selling on LinkedIn.
- Fostered strong relationships with clients by providing personalized solution presentations, leading to higher conversion rates.
- Partnered closely with client Account Executives to discover effective prospecting strategies to generate more opportunities for our client.
- Recognized consistently by clients & company leadership on company townhalls for my top performance.
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Used data analytics to identify and track sales trends and develop actionable insights.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.
- Enhanced team performance through regular sales training sessions, role-playing exercises, and constructive feedback.
- Developed strong relationships with key decision-makers through consistent communication and rapport-building efforts.
- Maintained high levels of customer satisfaction by providing exceptional support throughout the entire sales process – from initial inquiry to post-sale followup.
- Consistently exceeded quarterly quotas through diligent prospecting efforts, strategic account management, and persistence in closing deals.
- Assisted culture club leadership and CEO to organize company events, external humanitarian efforts, along with company announcements on weekly townhall meetings.
FITLIFE FOODS
MARKETING ASSISTANT
04.2020 - 05.2021
Job overview
- Provided executive support to daily company operations such as: Managing merchandise & store inventories, providing extensive customer support via incoming calls, emails & website chat inquiries
- Coordinated with Customer Success Manager and Director of Marketing weekly regarding our production in sales, website management and vendor relations
- Managed our vendor delivery services with Dropoff by creating reports to hold drivers accountable to making effective deliveries
- Managed & maintained an 80% customer retention rate with failed payments and subscriptions
- Launched new company website campaign, attended weekly vendor meetings while providing feedback & support
- Stayed relevant with industry trends for design, strategy & competitive landscaping
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
IN THE ZONE TV
DIRECTOR OF MARKETING
04.2018 - 02.2020
Job overview
- Began as an Intern then grew to provide support to create, maintain & foster client relationships
- Attained prospects and managed current client relationships by phone, email & direct marketing
- Conducted research & developed marketing projects through the sales funnel to drive sales and brand recognition
- Generated cold calls by booking appointments to attain video productions for various company websites and their team building events
- Assisted and attended the Best Places to work production at Steinbrenner Field
- Implemented company CRM to keep prospects organized and developed throughout the sales funnel
- Managed the breadth of operational tasks, including authorizing production agreements, arranging production shoots & tracking post-production.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
DIGITAL MEDIA SOLUTIONS
STUDENT LIASON/RECRUITING MANAGER
03.2014 - 06.2017
Job overview
- Promoted within my first 60 days to the Recruiting Manager
- Assisted Executives with daily call log excel sheets (creating mailer campaigns)
- Managed inventory and stocked & managed all office supplies for a 200 person call center
- Conducted research to discover qualified candidates to conduct phone interviews and prescreening of qualified candidates
- Booked prospective candidates for hire and setup quality final interviews
- Assisted the training director with new hire packets and training materials
- Reviewed resumes and employment applications and interviewed applicants to evaluate work history and other qualifications.
- Developed strong candidate pipelines by leveraging social media, job boards, and networking events.
- Increased employee retention rates by designing comprehensive onboarding programs for new hires.
- Developed detailed reporting structures for key performance indicators related to recruitment activities, ensuring transparency and accountability in hiring efforts.
- Negotiated job offers to attract top talent and keep organization competitive in job market.
- Collaborated cross-functionally with HR teams to align recruitment efforts with overall organizational goals and objectives.
- Provided exceptional candidate experiences throughout the entire recruitment process, from initial contact to offer negotiation.
- Conducted regular performance reviews for recruitment team members, providing constructive feedback and support for professional development goals.
- Established structured interview processes that yielded higher-quality hires while minimizing bias in candidate evaluations.
MARY KAY COSMETICS
SENIOR BEAUTY CONSULTANT
04.2012 - 06.2015
Job overview
- Generated cold leads through cold calling, referrals within my SOI and conducting research
- Utilized an inventory management system to keep track of products and order tracking
- Built a team of 9 independent beauty consultants into my unit within the first year
- Named Queen of Sales for producing $1500 in my unit in just one week
- Enhanced customer satisfaction by providing personalized beauty consultations and product recommendations.
- Provided exceptional customer service, addressing concerns promptly and professionally while maintaining a positive attitude.
- Maintained an organized workspace by regularly restocking inventory and ensuring a clean environment for customers.
- Organized seasonal beauty consultations and workshops to showcase new products and maintain customer engagement.
- Mentored junior beauty consultants, sharing industry knowledge and best practices to support their professional growth.
- Conducted makeup tutorials and skincare workshops for groups of various sizes, resulting in improved product knowledge among customers.
- Utilized social media platforms to promote services offered, attracting new clients and generating buzz around special events.
- Built lasting relationships with key industry influencers, securing partnerships that resulted in increased exposure for the business.
- Implemented client retention strategies such as follow-up calls or emails, contributing to a high level of customer loyalty.
- Achieved monthly sales goals consistently by utilizing effective selling techniques tailored to individual customer needs.
- Increased sales revenue through effective upselling of premium skincare products and cosmetic lines.
- Processed product purchases and payments, coordinating packaging, inventory management and varying customer requests simultaneously.
Education
St. Petersburg College (SPC)
Associate of Arts - AA from Communication, Journalism, and Related Programs
05.2010
CSB Media Arts Center
Certificate of completion from Radio & Television Broadcasting
04.2010
University Overview
Graduated top of my class
Skills
- Writing Poetry
- Hosting Poetry Events
- Gardening
- Community Development
- Volunteering
- Event Planning
Accomplishments
- Graduated 2nd in class at Connecticut School of Broadcasting.
- Top performer, selling the most skincare in one month.
- Supervised team of 10 staff members.
- Achieved company organization by introducing CRM for prospecting.
- Implemented new policies and procedures to accomplish company structure and support.
- Creating a company culture to be more inclusive and up beat, resulting in more productivity.
Programs
- GOOGLE SUITE
- MICROSOFT OFFICE
- ZOOM INFO
- SALESFORCE
- HUBSPOT
- ZOHO
- SLACK
Certification
- Certificate of completion in Media and Radio Broadcasting.
Timeline
Marketing Director
Natural Stone Solutions
08.2024 - 12.2024
EXECUTIVE ASSISTANT
BOWPOINT, LLC
01.2023 - 12.2023
SALES DEVELOPMENT REPRESENTATIVE
INSIDE OUT
01.2022 - 01.2023
MARKETING ASSISTANT
FITLIFE FOODS
04.2020 - 05.2021
DIRECTOR OF MARKETING
IN THE ZONE TV
04.2018 - 02.2020
STUDENT LIASON/RECRUITING MANAGER
DIGITAL MEDIA SOLUTIONS
03.2014 - 06.2017
SENIOR BEAUTY CONSULTANT
MARY KAY COSMETICS
04.2012 - 06.2015
St. Petersburg College (SPC)
Associate of Arts - AA from Communication, Journalism, and Related Programs
CSB Media Arts Center
Certificate of completion from Radio & Television Broadcasting
- Certificate of completion in Media and Radio Broadcasting.
Similar Profiles
Vashanta MarkanduVashanta Markandu
Customer Service & Purchasing Manager at All Natural Stone Distribution CenterCustomer Service & Purchasing Manager at All Natural Stone Distribution Center
TIM FALLSTIM FALLS
Assistant Warehouse Manager at All Natural StoneAssistant Warehouse Manager at All Natural Stone
Kostandina KolvaniKostandina Kolvani
Customer Service Representative/Office Assistant at Alpha Natural Stone Plus Inc.Customer Service Representative/Office Assistant at Alpha Natural Stone Plus Inc.