Raquel Coronado
Austin,TX
Summary
Marketing professional brings 10 years of experience executing strategic marketing campaigns by developing custom events and engaging digital content. Effectively handles all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Most known for a first-rate attention to detail and creative mindset.
Overview
9
9
years of professional experience
Work History
Marketing Director
Black Canyon Consulting
05.2021 - Current
- Design and develop creative marketing collateral (website, social media graphics, style guides, brochures, capabilities statements).
- Research and execute sponsorship opportunities.
- Assist with Business Development Capture Opportunities and pipeline management.
- Manage and maintain company's brand identity, style guidelines, and visual assets library.
- Launch BCC LinkedIn account.
Agency Marketing | Global Business Marketing, NA
Facebook
06.2018 - 04.2021
- Negotiated sponsorships costs, executed contracts, managed deliverables, and handled speaker logistics across 20+ events.
- Executed agency thought leadership dinner series across New York, LA, and Chicago for top spending agency partners. This included; invite management, pre/post survey, agency briefs, external speaker sourcing, fireside chat content, logistics, work back schedule, internal and external communication.
- Created agency event "Request Form" using internal tool and later developed internal tracking system to evaluate all incoming requests based on criteria that mapped into sales team goals and priorities.
- Created North America Agency Event Guidebook for sales team to leverage when planning and executing 1:1 Summits and Sponsorships. These actions resulted in agency events doubling in 2019.
Event Operations Manager
Circuit Of The Americas LLC
03.2017 - 06.2018
- Selected member of Paddock Operations team during major races: FORMULA 1 US, MotoGP, Lone Star Le Mans.
- Implemented strategic planning and project management for world-class motorsport entertainment venue.
- Mobilized staff and coordination of services (logistics, marketing, TV production, media, etc) as well as establish workflow organization and routine task management systems for all of Facilities.
Marketing and Events Manager
Rebel Coast Winery | Lifestyle Brand
11.2015 - 11.2016
- Conceptualized and created editorial content for digital marketing and social media purposes.
- Researched and selected wine competitions for entry and received 11 awards; 92% success rate.
- Coordinated and executed all events including; sponsorships, local wine festivals, large scale activations, wine dinners, staff tastings, weddings, and other various partnerships.
Marketing Coordinator
Brand Knew | Creative Agency
01.2015 - 10.2015
- Conceptualized and launched #ThisIsFootball marketing campaign; achieved exceptional growth rate across all social accounts: Facebook 126%, Twitter 198%, Instagram 7,521%
- Spearheaded Super Bowl XLIX activation and curated 60 video clips successfully used during live broadcast to garner new followers and drive tune in to original series.
Education
Bachelor of Arts - Sociology
University of Texas
Austin, TX2013
Skills
- Marketing and advertising
- Logistics management
- Strategy development
- Project management
- Event strategy and execution
- Brand development
Timeline
Marketing Director
Black Canyon Consulting
05.2021 - Current
Agency Marketing | Global Business Marketing, NA
Facebook
06.2018 - 04.2021
Event Operations Manager
Circuit Of The Americas LLC
03.2017 - 06.2018
Marketing and Events Manager
Rebel Coast Winery | Lifestyle Brand
11.2015 - 11.2016
Marketing Coordinator
Brand Knew | Creative Agency
01.2015 - 10.2015
Bachelor of Arts - Sociology
University of Texas
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