RAQUEL RAMOS
SAN FRANCISCO
Summary
Creative professional with proven track record in managing diverse projects from conception to completion. Skilled in leading cross-functional teams, ensuring seamless collaboration, and delivering impactful results. Known for adaptability, innovative problem-solving, and strong organizational abilities. Equipped with expertise in project planning, resource allocation, and stakeholder communication. Proficient in omni channel creative planning and execution; including digital, print, video, fixture development, OOH, store design, events and shoot pre/post-production.
Overview
13
13
years of professional experience
Work History
SENIOR CREATIVE PROJECT MANAGER
QUAY
12.2022 - Current
- Roll out the organization’s strategic roadmap and workstreams for all new digital and print marketing for all evergreen and seasonal marketing campaigns, celebrity collaborations and in season promotions
- Responsible for creating and managing timelines, leading kick off meetings, facilitating reviews and approvals, communicating feedback, and liaising between cross-functional teams while bringing clarity, direction, and support throughout all stages of the creative process
- Partner closely with senior leadership to identify creative asset risks and recommend solutions and best course of action
- Work creatively and analytically to problem-solve day to day obstacles and multiple changes, demonstrating teamwork, innovation, and leadership
- Manage Creative team’s workload by leading project workload meetings and prioritization of tasks on weekly basis using Microsoft Office, Teams and Asana
- Drive shoot pre and postproduction timeline and milestones from marketing concept briefing to reviews, shot list support, shoot execution and retouching timelines for both stills and video (can include product animations, renders and stylized photography)
- Work closely with Visual Merchandising and Wholesale leads on step-by-step creative development of Stores wallpaper, fixtures, graphics, etc. and global trade show booths
- A self-starter with the ability to quickly pivot, find room for efficiencies and support the team as needed while working autonomously in an environment that can often be ambiguous
- Successful at delivering complex, multi-layered cross-functional projects, creating process from scratch and ask the right questions
- Manage production artist and junior photo producer
- Started as Creative PM Oct 2019, promoted to Senior Dec 2022
SENIOR PRODUCER
ATHLETA & HILL CITY
04.2019 - 07.2019
- Responsible for driving and supporting cross-functional projects, partnering with Director to ensure scope and schedule expectations are clearly defined for digital marketing content
- Oversee the end-to-end digital experience quality & accuracy across all customer touch points
- Drive marketing photo and pre-season milestone planning
- Supporting the day-to-day intake and production of pre-season, seasonal & in-seasonal site content
- Create and maintain strong collaborative relationships with members of Production, Marketing, Copy, Design, Web Content Developers, PDM/IT and Merchandising to successfully manage content delivery and operations
CREATIVE STYLIST
THE REALREAL
10.2016 - 01.2019
- Style on-figure looks for women, men and kids based on trends and seasonality
- Style product laydowns tied to creative concepts for all categories including women, men, kids, fine jewelry & watches and home & art
- Brainstorm creative ideas including set, props and color palette for editorial content on site, social and promotions
- Work with marketing to identify product needs for each shoot based on consumer metrics, trends and point of view
- Create and build budget document to keep track of expenses, bookings, etc
- Source props and material for each concept
- Maintain an organized and clean studio
- Manage production assistant and intern
PHOTO PRODUCER
GAP INC. | BANANA REPUBLIC
11.2014 - 10.2016
- Drive photo pipeline by streamlining process for briefing, weekly reviews & cross-functional team approvals and deliverables
- Launch key initiative campaigns on homepage and division pages
- Manage seasonal calendar and weekly meetings
- Coordinate efforts with UX Design enabling photography AB tests
- Launch video campaigns on site by partnering with content developers and 3rd party platforms
- Manage associate producer
ASSOCIATE PRODUCER
GAP INC. | BANANA REPUBLIC
07.2013 - 11.2014
- Oversee multiple site and email projects by creating milestones and deadlines for team to follow
- Track progress and update content based on feedback and business updates
- Drive brand efforts in shifting to a responsive interface across all device breakpoints
- QA site & email assets for a flawless launch
APPAREL CATEGORY MANAGER
WALMART.COM
03.2012 - 07.2013
- Process samples for product photography using multiple tools to track and monitor progress
- Write product copy for all apparel categories ensuring consistency across the site
- Maintain strong working relationships with vendors around the globe
- Organize and maintain sample room for all apparel categories
- Manage direct report – seasonal contractor
Education
BA - Fashion Marketing and Merchandising
Art Institute of California
01.2009
Skills
- Project management
- Creative direction
- Problem-solving abilities
- Multimedia production
- Strategic planning
- Program leadership
- Concept development
- Vendor relationship management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
SENIOR CREATIVE PROJECT MANAGER
QUAY
12.2022 - Current
SENIOR PRODUCER
ATHLETA & HILL CITY
04.2019 - 07.2019
CREATIVE STYLIST
THE REALREAL
10.2016 - 01.2019
PHOTO PRODUCER
GAP INC. | BANANA REPUBLIC
11.2014 - 10.2016
ASSOCIATE PRODUCER
GAP INC. | BANANA REPUBLIC
07.2013 - 11.2014
APPAREL CATEGORY MANAGER
WALMART.COM
03.2012 - 07.2013
BA - Fashion Marketing and Merchandising
Art Institute of California
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