Raquel Rosenthal
TX
Summary
Results-driven CEO and CRO with a forward-thinking approach focused on driving company success and achieving competitive growth. Proven track record of assembling high-performing teams and effectively managing profitable operations. Seasoned leader in the digital advertising industry with over 20 years of expertise in programmatic, ad tech, omnichannel, enterprise sales, media, and agency environments. Passionate about cultivating, recruiting, leading, training, and mentoring successful teams. Exceptional communication, relationship-building, consultative, and negotiating skills with key stakeholders internally and externally. Deep understanding of the industry, including complex digital advertiser solutions within the programmatic space, demand-side platforms, customer data platforms, and other technologies that contribute to a marketer's overall marketing and business intelligence stack.
Overview
23
23
years of professional experience
Work History
CEO and Managing Director
Digilant
01.2018 - Current
- Turn around CEO and Managing Director
- Co-ran sales, sales strategy and account management teams
- Led the transition of the company from an ad tech organization to a media services organization
- Increased Gross Revenue from $12M to $60M, EBIT of $7M.
- Self-Funded, no PE or capital investment.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
- Developed a high-performance executive team for improved productivity and efficiency.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
CRO
Digilant
07.2017 - 01.2018
- Lead sales team for this media agency and activation partner
- Restructured and rebuilt the sales team
- Increased sales from -4.5 Million in EBIT to $7 Million in EBIT
- Grew gross revenue from $12M to $60M
- Self-Funded, no PE or capital investment.
- Managed a high-performing sales team, consistently achieving or surpassing quarterly revenue goals.
- Instituted effective coaching, mentoring, and performance management strategies.
- Introduced cutting-edge CRM tools that improved data-driven decision-making across the organization.
- Reduced churn rate significantly by implementing proactive account management practices focused on customer success.
- Spearheaded successful product launches, driving significant increases in revenue growth.
- Achieved consistent year-on-year revenue growth by setting ambitious targets and motivating the team to exceed expectations.
- Fostered an environment of continuous improvement, leading to enhanced sales team capabilities.
- Streamlined internal communication channels for better collaboration among cross-functional teams.
- Developed comprehensive training programs for new hires, ensuring their rapid integration into the team.
- Established a strong sales pipeline with targeted prospecting and lead generation techniques.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Hired, trained and built high-performing team of sales representatives.
Sales Director
DataXu
12.2015 - 06.2017
- Lead the South-Central Territory for the #1 Forrester ranked Omni-channel programmatic buying platform
- Sell programmatic advertising and platform for desktop, mobile, video, native and PTV
- Hired to turn around and revitalize the territory
- 2016 Grew managed service business by 180%; generated $1.8 Million net/$5.4 Million in gross revenue first year
- Developed and launched 10 new platform opportunities in 2017, each deal size $300K-$5 Million in annual revenue.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
Senior Vice President
Digilant (formerly Adnetik)
11.2013 - 12.2015
- Responsible for $40M annual revenue, 30+ staff and key account customer strategy for programmatic ad network
- Held full P&L responsibility for US Sales Operations
- Achieved 30% YOY growth in 2014, 37% YOY growth in 2015
- Participated in all major account new business pitches and oversaw management of all major accounts.
Vice President
Digilant (formerly Adnetik)
02.2011 - 11.2013
- Launched and developed Central Region for this independent programmatic ad network and trading desk
- Hired and developed several outside Sales Reps in 2011-12
- Grew territory from zero to $4.2 Million in the first 11 months of employment, over 200% of quota.
Senior Account Executive
AudienceScience (formerly Revenue Science)
08.2008 - 01.2011
- Managed the South Central region for this targeted Ad Network
- Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
- Developed and grew territory from zero dollars to over $300K per month in running business; Over 150% above goal each month.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Clients: Nissan, BMW, TRG, GSD&M
National Sales Manager
Belo Interactive Media
07.2006 - 07.2008
- Hired and managed national sales team and inside sales team for Belo Interactive Media
- National team was responsible for selling advertising, sponsorships and email programs for 25 Belo Web owned sites.
Associate Publisher
Commercial Property News, VNU, Inc.
01.2005 - 07.2006
- Managed, trained and recruited sales executives for this Commercial real estate trade publication and conference division
- Managed all aspects of CPN’s 14 national and regional conferences.
National Sales Manager
Commercial Property News, Miller Freeman
01.2002 - 12.2004
- Trained, managed and recruited CPN’s sales and conference team for CPN’s events
- Maintained and grew territory for print and online advertising.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
Education
Bachelor of Science - Communications
Ithaca College
Ithaca, NY05.1988
Skills
- Effective Decision Making
- Operational Excellence
- Customer Focus
- Strategic Visioning
- Crisis Management
- Financial Acumen
- Digital Transformation
- Client Relationship Building
- Negotiation
- Leadership and People Development
- Relationship and Team Building
- Succession Planning
Accomplishments
- Consistently exceeded annual targets
- Consistently recognized and awarded for top sales performance as an individual contributor / salesperson and leader
- Successfully launched dozens of new products, business units, strategic alliances and sales teams
Timeline
CEO and Managing Director
Digilant
01.2018 - Current
CRO
Digilant
07.2017 - 01.2018
Sales Director
DataXu
12.2015 - 06.2017
Senior Vice President
Digilant (formerly Adnetik)
11.2013 - 12.2015
Vice President
Digilant (formerly Adnetik)
02.2011 - 11.2013
Senior Account Executive
AudienceScience (formerly Revenue Science)
08.2008 - 01.2011
National Sales Manager
Belo Interactive Media
07.2006 - 07.2008
Associate Publisher
Commercial Property News, VNU, Inc.
01.2005 - 07.2006
National Sales Manager
Commercial Property News, Miller Freeman
01.2002 - 12.2004
Bachelor of Science - Communications
Ithaca College
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