Summary
Overview
Work History
Education
Skills
Timeline
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Raquel Smith

Hoover,AL

Summary

I am a highly motivated, self confident, sales professional with extensive knowledge in marketing and management. Results-oriented marketing manager with over 5 years of experience developing and executing high-impact marketing campaigns. Proven track record of increasing brand awareness, lead generation, and sales. Skilled in market research, content marketing, social media marketing & budget management. Excellent interpersonal communications skills, managing, multiple tasking, and the ability to establish rapport.

Overview

21
21
years of professional experience

Work History

Executive Director

Pinktopps Incorporated
10.2014 - Current
  • Plan client relationship cultivating events to promote growth, resulting in expansion of clientele base by 53%.
  • Secure high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Address problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
  • Built relationships with donors, government officials and other organizations to secure funding and support for organization.
  • Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.

Manager Assistant

Enterprise Leasing
06.2009 - 09.2013
  • Consulted with product development teams to enhance products based on customer data.
  • Supervised marketing for product launches, including public relations tasks, direct mail pieces, sales training and e-mail blasts.
  • Accomplished multiple tasks within established timeframes.
  • Cross-trained existing employees to maximize team agility and performance.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Recruiter /Academic and Career Advisor

Southern Union State Community College
08.2006 - 10.2008
  • Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
  • Assisted in creation of pre-season marketing plans to support department and divisional strategies.
  • Assisted with onboarding and orientation of new students to the college.
  • Monitored recruitment metrics to identify areas for improvement and implemented changes accordingly.
  • Organized job fair events that attracted diverse talent pools, increasing the company''s reach within local communities.

Purchasing Agent, Bookstore

Lawson State Community College
05.2003 - 05.2006
  • Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
  • Performed monthly reconciliation of open purchasing orders.
  • Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
  • Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.
  • Customer Service

Education

Bachelor of Science - Sales & Marketing

Tuskegee University
Tuskegee, AL
06.2005

Skills

  • Cost reviewing
  • Project Management
  • Strategic Planning
  • Community Engagement
  • Account verification
  • Client development
  • Relationship building and management

Timeline

Executive Director

Pinktopps Incorporated
10.2014 - Current

Manager Assistant

Enterprise Leasing
06.2009 - 09.2013

Recruiter /Academic and Career Advisor

Southern Union State Community College
08.2006 - 10.2008

Purchasing Agent, Bookstore

Lawson State Community College
05.2003 - 05.2006

Bachelor of Science - Sales & Marketing

Tuskegee University

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Raquel Smith