Raquel Vasquez
Clifton,NJ
Summary
Results-driven Research Manager with extensive experience in television media. Expertise in synthesizing data, streamlining internal processes, and meeting strict client deadlines aligned with key performance indicators (KPIs). Strong team player who isn't afraid to go above and beyond to satisfy the client's needs. Works well independently and constantly desires to discover and develop new skills. Has a passion for quality without compromising deadlines and budgets.
Overview
16
16
years of professional experience
Work History
Senior Manager, Audience Impact & Intelligence
Paramount
New York, NY
03.2016 - Current
- Support Sales with the development of strong positioning stories to highlight the value of the Paramount audience.
- Track KPIs for Paramount content, crafting strong positioning stories and creating marketing materials; leverage storytelling skills to present findings to both internal and external stakeholders.
- Identify areas of opportunity for sales, integrated marketing, and Senior Leadership teams by performing analyses of audience data and producing engaging reports.
- Conduct research that strengthens sales pitches and product offerings, showcasing the synergies between Paramount viewers and client target audiences; secured over $3M in ad revenue.
- Handle regular weekly and quarterly channel performance reports and competitive analyses.
- Utilize creative data visualization techniques to showcase research stories in a fresh and thought-provoking way for key internal clients.
- Achieved an 83% reduction in weekly client report preparation time by implementing Excel efficiencies.
Senior Analyst, Digital Ad Sales Research
A+E Television Networks
04.2014 - 03.2016
- Generated data-driven reports that showcased the digital impact of shows and events.
- Delivered ad hoc analyses and RFP deliverables to key stakeholders such as Digital Ad Sales, Analytics, and Marketing.
- Provided insightful analyses on A+E Networks’ brands and the competitive landscape to internal clients.
- Assist ad sales team in winning repeat and new business by providing insights on consumer behavior, industry trends, and ad effectiveness highlights.
Senior Client Service Analyst
ComScore
09.2011 - 04.2014
- Provided in-person client training, as well as webinars, on comScore products and services.
- Empowered clients with the ability to obtain business value from comScore data.
- Played a crucial role in incubating and optimizing new products for enhanced client experience.
- Conducted dictionary training/presentations and developed training documents.
- Contributed to database management by ensuring the accuracy and consistency of the Dictionary.
Project Analyst
Perception Research Services
10.2008 - 09.2011
- Designed and developed screeners and questionnaires for quantitative research.
- Collaborated with clients to develop effective methodologies and study designs to meet business objectives.
- Analyzed project requirements and developed detailed plans for successful implementation.
- Evaluated performance metrics to identify areas needing improvement within a project.
- Managed multiple projects simultaneously while adhering to established deadlines.
Education
B.S., Business Marketing -
William Paterson University
Wayne, NJ01.2008
Skills
- Consumer Insights
- Research & Analysis
- Cross-Functional Coordination
- Audience Measurement
- Reporting & Presentations
- Client Consultation
- Project Management
- Mentoring & Training
Timeline
Senior Manager, Audience Impact & Intelligence
Paramount
03.2016 - Current
Senior Analyst, Digital Ad Sales Research
A+E Television Networks
04.2014 - 03.2016
Senior Client Service Analyst
ComScore
09.2011 - 04.2014
Project Analyst
Perception Research Services
10.2008 - 09.2011
B.S., Business Marketing -
William Paterson University
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