Wake Surfing, skiing, hiking, taking my kids out for ice cream
Raschell Smith
Washington,UT
Summary
Business and operations professional with experience in private equity–backed environments, research leadership, and partner development. Skilled in translating complex concepts into clear, actionable insights and building strong relationships across stakeholders. Brings a unique blend of strategic thinking, communication, and real-world business experience well-suited for teaching and mentorship.
Overview
25
25
years of professional experience
Work History
Administrative Staff
Jet Set Sports – Olympic Hospitality (Salt Lake 2002)
- Supported logistics, credentialing, and guest coordination for Olympic events
- Collaborated across teams to deliver large-scale, time-sensitive operations
Director of Business Dev and Partner Success Team
Verisave
Salt Lake City, UT
07.2023 - Current
- Lead development and growth of referral and partner channels
- Build relationships with business leaders, advisors, and strategic partners
- Educate partners and clients on payment processing systems and cost optimization strategies
- Translate complex financial and operational concepts into clear, practical insights
- Support go-to-market strategy and messaging across partner networks
Director of Research (Internal Role Evolution)
Verisave / Ceto Capital (Value Creation Team)
01.2022 - 01.2023
- Built and led research initiatives to identify target industries and companies
- Developed Ideal Customer Profile (ICP) frameworks to guide business development efforts
- Managed data sourcing and analysis using tools such as ZoomInfo, LinkedIn Sales Navigator, and Airtable
- Synthesized large datasets into actionable recommendations for leadership and sales teams
Partnerships & Business Development
Ceto Capital – Value Creation Team (Supporting Verisave)
01.2021 - 01.2022
- Supported portfolio company growth initiatives within a private equity environment
- Attended and participated in private equity industry events (PEI conferences)
- Contributed to early-stage partnership and business development strategy
- Gained exposure to value creation, operations, and investment perspectives
Attraction Host, Campus Representative & Performer
The Walt Disney Company
01.2001 - 01.2018
- Delivered high-level guest experiences in one of the world’s most recognized service organizations
- Selected for leadership-adjacent roles including campus representation and recruitment support
- Developed strong communication, presentation, and audience engagement skills
- Operated within complex, fast-paced environments requiring precision, adaptability, and teamwork
Front Desk Agent
Marriott Hotels & Resorts
01.2004 - 01.2005
- Managed guest services and resolved issues in a high-volume hospitality environment
- Coordinated across departments to ensure seamless guest experiences
Education
Master of Business Administration (MBA) -
BYU
Provo, UT06-2023
Bachelor of Science - Hospitality Management
Utah Valley University
Skills
- Teaching & Communication
- Business Strategy & Operations
- Relationship & Partner Development
- Research & Data Interpretation
- Presentation & Facilitation
- Organizational Leadership
Affiliations
- MBA Program – Women’s Association, Member
- MBA Program – Class Leadership (Communications Role)
Interests
Timeline
Director of Business Dev and Partner Success Team
Verisave
07.2023 - Current
Director of Research (Internal Role Evolution)
Verisave / Ceto Capital (Value Creation Team)
01.2022 - 01.2023
Partnerships & Business Development
Ceto Capital – Value Creation Team (Supporting Verisave)
01.2021 - 01.2022
Front Desk Agent
Marriott Hotels & Resorts
01.2004 - 01.2005
Attraction Host, Campus Representative & Performer
The Walt Disney Company
01.2001 - 01.2018
Administrative Staff
Jet Set Sports – Olympic Hospitality (Salt Lake 2002)
Bachelor of Science - Hospitality Management
Utah Valley University
Master of Business Administration (MBA) -
BYU