Rasean Lawson
Charlotte,NC
Summary
Results driven Digital Marketing Manager with over 5 years of experience developing and executing data-driven strategies to boost brand visibility and drive organic growth. Proven expertise in managing multi-channel campaigns, optimizing content, and leveraging analytics to achieve measurable results and exceed performance goals. Adept at leading teams, optimizing digital advertising, and enhancing user engagement through innovative marketing solutions.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
RetroTek Automotive
Remote, Remote
03.2022 - Current
- Create Digital Marketing Strategies: Develop comprehensive digital marketing plans to meet business objectives, including brand awareness, lead generation, and customer acquisition.
- Set Goals and KPIs: Define clear goals and key performance indicators (KPIs) for digital marketing campaigns and initiatives.
- Optimize Campaigns: Monitor and analyze campaign performance, making data-driven adjustments to improve results.
- Manage Paid Media: Oversee and optimize pay-per-click (PPC) advertising, social media ads, and other paid digital marketing efforts.
- Budget Management: Allocate and manage advertising budgets to ensure effective use of resources and maximize ROI.
SEO Analyst - Digital Marketing
Activision
New York, NY
03.2018 - 01.2022
- Develop SEO Plans: Create and execute comprehensive SEO strategies to improve organic search visibility and drive targeted traffic.
- Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to the business
- Track Metrics: Use tools like Google Analytics, Google Search Console, and other SEO tools to track website performance and keyword rankings.
- Generate Reports: Prepare and present reports on SEO performance, insights, and recommendations to stakeholders.
Digital Marketing Specialist
Activision
New York, NY
06.2018 - 02.2019
- Design and Execute Marketing Campaigns: Plan and implement marketing campaigns across various channels (digital, social media, email, print).
- Budget Management: Allocate and track budget expenditures to ensure efficient use of resources
- Conduct Research: Gather and analyze data on market trends, customer behavior, and competitive landscape.
- Analyze Results: Use research findings to identify opportunities for growth and refine marketing strategies.
Education
Bachelor of Arts - Marketing
East Stroudsburg University of Pennsylvania
East Stroudsburg, PA04-2017
Skills
- Market Analysis
- Content Development
- Pay-per-click advertising
- Marketing automation
- Web Analytics
- Project management abilities
- Digital Marketing
- Google Analytics
- Internet Marketing
- Keyword analysis
- Google Analytics proficiency
- Email Marketing
- Google Analytics expertise
- Social Media Marketing
- Campaign Development
- SEO experience
Timeline
Digital Marketing Manager
RetroTek Automotive
03.2022 - Current
Digital Marketing Specialist
Activision
06.2018 - 02.2019
SEO Analyst - Digital Marketing
Activision
03.2018 - 01.2022
Bachelor of Arts - Marketing
East Stroudsburg University of Pennsylvania
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