Rashaun Heaston
Auburn Hills,MI
Summary
Versatile and data-driven digital marketing specialist with a strong foundation in E-commerce, search engine optimization, graphic design, content marketing, social media management, video editing, email marketing, and adept project management capabilities. My 4 year experience as a strategic marketer equips me with a unique perspective to craft compelling narratives that drive engagement, conversions, and brand loyalty. Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
9
9
years of professional experience
Work History
E-Commerce Manager
Royal Roots Organics
11.2023 - Current
- Designed, developed, and managed the Royal Roots Organics website, optimizing functionality and enhancing user experience to align with brand aesthetics
- Managed the Royal Roots Organics Shopify store, overseeing all aspects of E-Commerce operations including product listings, inventory management, and order fulfillment
- Customized Shopify themes to enhance site aesthetics and improve customer experience, integrating advanced features and plugins to increase site functionality
- Designed the Royal Roots Organics logo and contributed to the development of visual and verbal brand identity to ensure consistency across all digital platforms
- Created and managed high-quality, SEO-optimized content for the website including blog posts, product descriptions, and educational materials
- Developed and executed Shopify-specific promotions and sales strategies to drive online sales and increase overall revenue
- Developed a consistent content calendar to align with marketing campaigns and seasonal promotions, ensuring timely and relevant content delivery
- Executed email marketing campaigns with a focus on lead nurturing, customer education, and exclusive promotions, utilizing A/B testing to optimize campaign results
- Designed visually appealing graphics for use across multiple platforms, including website and promotional materials
- Initiated and managed promotional partnerships with influencers to expand market reach and enhance brand visibility.
Digital Marketing Strategist
On Target Living
11.2022 - 09.2023
- Leveraged market research, competitive analysis, and audience insights to identify growth opportunities and inform strategic decision-making
- Crafted compelling subject lines and email content to increase open rates and click-through rates
- Implemented A/B testing strategies to optimize social media and email performance to improve key metrics
- Monitored email metrics such as open rates, click-through rates, and conversions, and used insights to refine campaign strategies
- Produced and edited compelling video content, leveraging creative skills and technical proficiency to enhance brand messaging and storytelling
- Utilized Outlook calendar to meticulously coordinate team marketing meetings and podcast days for the CEO, ensuring efficient scheduling and optimal time management
- Spearheaded front office operations, ensuring seamless efficiency and a professional demeanor
- Led as the head of social media marketing meetings, focusing on Key Performance Indicators (KPIs) and data analytics to drive strategic objectives
- Led the revamp of social media post descriptions, strategically refining brand voice and ensuring consistent messaging across all channels
- Leveraged data-driven insights to analyze campaign performance, optimizing content strategies and refining social media tactics to achieve growth in reach
- Managed and maintained a comprehensive content calendar, ensuring timely and relevant delivery of content, while adapting to emerging trends and industry developments.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led 4 person cross-departmental staff to develop and execute all digital and social marketing initiatives.
Video Producer
Rest Eat Move Podcast
11.2022 - 09.2023
- Produced, edited, and uploaded podcast video and audio for Rest Eat Move Podcast on a weekly basis
- Conceptualized and developed podcast content, including episode topics, interviews, and scripting, resulting in a 22% listener increase
- Managed all aspects of podcast production, from recording and editing to audio quality enhancement and distribution on platforms like Blubrry, Apple Podcasts, Spotify, YouTube, etc
- Assisted in the setup, technical support, and coordination of livestream broadcasts, ensuring a seamless and professional presentation
- Contributed to marketing efforts by creating promotional materials for podcast episodes and livestream events, including social media graphics, teasers, and trailers
- Identified and reached out to potential influencer guests, successfully securing their participation in podcast episodes, enhancing the show's credibility and expanding its reach
- Orchestrated joint promotional efforts with influencer guests, including social media outreach, email newsletters, and blog posts, resulting in a significant boost in podcast downloads and listener subscriptions
- Maintained a comprehensive schedule of company meetings and livestream events, coordinating with key stakeholders to align agendas and objectives with business goals
- Managed all technical aspects of virtual events, including webinar setup, participant registration, and troubleshooting, guaranteeing a seamless and professional online experience for attendees.
Freelance Video Editor/Photographer
High Demand Entertainment LLC
01.2016 - 01.2023
- Produced, filmed, and edited high-quality video content for a variety of client projects, including professional videos, documentaries, music videos, promotional materials, and event coverage, resulting in increased brand visibility and audience engagement for clients
- Operated professional-grade video equipment, including cameras, lighting, and audio recording devices, to capture cinematic footage with exceptional visual and audio quality
- Collaborated closely with clients to understand their vision and requirements, providing expert guidance and innovative ideas to enhance video production outcomes
- Conducted post-production tasks, including video editing, color correction, sound design, and visual effects, using industry-standard software such as Final Cut Pro and Blackmagic's DaVinci Resolve
- Optimized video content for various platforms, including for social media, websites, and streaming services, maximizing reach and engagement with target audiences
- Collaborated with clients and event organizers to plan and execute photo sessions, capturing key moments and delivering a diverse range of shots that met specific project objectives
- Conducted post-processing of photographs using Canva and Photoshop, enhancing colors, retouching, and optimizing images for print and digital use.
Bookkeeper/Accounting Clerk
Sundance Chevrolet
06.2022 - 09.2022
- Prepared consolidated internal and external financial statements by analyzing information from the general ledger system
- Reviewed and balanced internal accounts, analyzed variances, prepared appropriate reports, and monitored depreciable assets with financial software
- Matched, batched, and coded vendor invoices
- Prepared and interpreted financial summaries and provided reports to management on daily/weekly/monthly basis
- Participated in month-end close activities, including preparation of journal entries, reconciliation of accounts, sales tax computations, and other accounting duties in a timely manner.
Content Specialist
Inner Views Media
06.2021 - 06.2022
- Demonstrated expertise in video editing by crafting over 10 visually compelling and impactful content that effectively conveyed clients brand messages and marketing goals
- Developed and executed customized short form content strategies that resonated with target audiences, fostering strong and successful brand relationships
- Orchestrated end-to-end content creation projects, adeptly managing timelines, resources, and workflows to ensure timely and high-quality delivery while aligning with clients' vision
- Collaborated closely with a diverse array of brands to intimately understand their identities and objectives
- Adapted video content for a range of digital platforms, tailoring formats for social media, websites, and email campaigns to ensure consistent branding and optimized viewer experiences
- Ensured visual uniformity by adhering to brand guidelines, consistently applying typography, color palettes, and logo placements to reinforce brand recognition and integrity
- Actively pursued avenues for professional growth by actively participating in workshops, webinars, and industry events, continuously refining technical skills and contributing to the evolution of content creation processes.
Education
Bachelor of Science - Marketing
Ferris State University
Certification: Fundamentals of Digital Marketing -
Google
10.2022
Inbound Marketing Course: Attract Customers Through Valuable Content and Tailored Experiences -
Hubspot
06.2022
High School Diploma -
Pontiac Academy of Excellence
06.2016
Skills
- Radaar (Social Media Management)
- Trello
- Hootsuite
- Search Engine Optimization
- Canva & Photoshop
- Hubspot
- Salesforce
- CMS (Content Management Systems)
- SEO Rush
- Microsoft Outlook
- Mailchimp
- E-commerce Management
- Customer Service
- Communication Skills
- Project Management
- Pay-Per-Click Advertising (Google Ads, Facebook Ads)
- A/B Testing
- Sales strategy development
- Product Management
- Brand Marketing
- Order Fulfillment
- Data Analytics
- Reliability
- Attention to Detail
Details
Auburn Hills, United States, 2486784588, rashaunheaston@gmail.com
References
- Chris Johnson, On Target Living, 5178810915
- Antonio Rodriguez, Inked Michigan Realty, 2486597034
- Fred Darrius, DSG Staffing, 2484950118
- Christian Stamps, Inner Views Media, 4698930509
Hobbies
Filmaking, Basketball, Chess, Personal Development, Traveling, Trying New Foods, Fitness, and being the best version of myself.
Timeline
E-Commerce Manager
Royal Roots Organics
11.2023 - Current
Digital Marketing Strategist
On Target Living
11.2022 - 09.2023
Video Producer
Rest Eat Move Podcast
11.2022 - 09.2023
Bookkeeper/Accounting Clerk
Sundance Chevrolet
06.2022 - 09.2022
Content Specialist
Inner Views Media
06.2021 - 06.2022
Freelance Video Editor/Photographer
High Demand Entertainment LLC
01.2016 - 01.2023
Bachelor of Science - Marketing
Ferris State University
Certification: Fundamentals of Digital Marketing -
Google
Inbound Marketing Course: Attract Customers Through Valuable Content and Tailored Experiences -
Hubspot
High School Diploma -
Pontiac Academy of Excellence