Rasheem Wilkins

• Developed and implemented successful marketing campaigns to increase store sales.
• Monitored daily operations and staff performance, providing coaching and guidance when necessary.
• Oversaw storewide merchandising benchmarks to maintain operational excellence.
• Negotiated vendor contracts for purchasing goods at favorable prices while maintaining quality standards.
• Implemented strategies to reduce shrinkage losses due to theft or mismanagement of inventory.
• Established budgets for the store's operating expenses such as payroll costs and utilities bills.
• Identified potential opportunities for growth within the store and developed plans to capitalize on them.
• Coached, counseled, recruited, trained and disciplined employees and evaluated on-the-job performance.
• Met budget targets by controlling expenses and eliminating wasteful behaviors.
• Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
• Built relationships with key customers and stakeholders to grow business networks and locate new opportunities.
• Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.

• Designed work that strongly communicated brand narrative, goals and concepts.
• Created original concepts, art direction, and designs for multimedia projects.
• Oversaw the production of digital assets such as videos, websites, and interactive experiences.
• Directed photo shoots with external vendors to ensure quality standards were met.
• Styled high fashion models for red carpet events, press interviews, photoshoots, etc
• Studio experience with Intermixonline.com, StylishManner.com and Romeohunte.com which includes creation, styling, design and photography for E-Commerce and social media
• 2020-current
• Manage all creative content including Creative direction, Styling, and Photography for StylishManner.com
• Worked as an assistant photographer for Afropunk in 2018-2019 hired by Teen Vogue
• Freelance photographer and stylists for emerging designers
• Researched emerging trends in design and technology to stay ahead of industry changes.
• DaSpotNYC, TerreleTerrelle, T.Alondrastudio etc
• Freelance Stylists for IMG Models: 2018-current
• Styled high fashion models for red carpet events, press interviews, photoshoots, etc
• Will send client list upon request
• Manage all creative content including Creative direction, Styling, and Photography for StylishManner.com 2017-current
• Freelance stylist for celebrity clients for private events, press events, and guest appearances
• Conveyed and developed creative team design vision by defining group direction and goals.

• Developed and implemented visual merchandising strategies to optimize sales performance in assigned region.
• Monitored regional competitors' visual merchandising activities and provided feedback to corporate team.
• Created detailed reports summarizing regional performance trends in visual merchandising initiatives.
• Organized and managed regional visual merchandising teams to ensure compliance with corporate standards.
• Conducted regular store visits to evaluate store layout, product placement, display techniques, signage, lighting and overall presentation of merchandise.
• Controlled and maintained visual displays and merchandising standards for 2 flagship store locations
• Madison Ave, and Soho
• Worked with corporate styling team to create innovative looks for social media
• Saw a 60% sale through with all items featured in 4 weeks
• Attended flagship floor-sets with visual team in order to create clear stories tailored to their client profile and assortment based on trends, deliveries, and selling reports while maintaining company vision, and delivering a 30% increase in sales driven by primary designer brands from 2020-2021
• Turned struggling location profitable by measuring daily metrics and adjusting product assortment to meet store location needs based of client profiles
• Train and develop all new leaders on style standards, trend reports, and Intermix Customer Journey Program
• Create monthly floor-set schedules and styling mood boards for all NYC doors
• Product Knowledge/Customer Journey Trainer for the New York district for the past 2 years.

• Improved productivity by coaching 10+ associates and 4 managers to see an increase of 60% in same-store sales
• Responsible for profitable growth through situational leadership, superior customer service and meticulous execution of operations at a Flagship location
• Initiated new levels customer-centric capture, including 2-week turnaround for all inquiries to increase client retention by 40%
• Critically analyzed purchase patterns and attitudinal data to reveal new CRM growth opportunities to enhance customer spending and drive in-store traffic up by 15% on the year
• Established positive relationships with vendors to deliver on stronger margins and deeper loyalty
• Collaborate with corporate team to host 'How-To-Styling Trainings' with both Intermix, and BR team
• Strong partnership with District manager; oversee core stores in her absence
• Managed 2 flag doors
• Partner on the Diversity and Inclusion board with Gap/Intermix organization.

• Powerfully managed $10 million-dollar annual responsibility
• Brainstormed innovative ideas to develop business opportunities and maximize sales in order to achieve and exceed all financial goals
• Provided 'White-Glove' clients delivering the ultimate Saks shopping experience
• Demonstrate strong leadership and team building characteristics to drive sales, service, and profitability achieving 15% over goal 2013, 2015
• Oversee merchandise opportunities, set merchandising standards, evaluate merchandise performance and adjust merchandise presentation to meet sales objectives
• Produced, hosted, and styled the 1st and 2nd annual 'Associates Appreciation' Fashion Show Saks Fifth Ave
• Received the SFA Selling Manager All-star Award for generating the highest percentage over plan
• Appeared as a Guest speaker on 'How to Dress for the Workplace'.

• Assisted in executing large in-store events with prestigious companies such as GQ and Esquire Magazine Facilitator for the TCE program (Tommy Customer Experience)
• Consistently benchmark Tommy Hilfiger with its competitors, incorporating strategies to enhance customer experience
• Oversee merchandising opportunities and set style standards
• As a team leader, communicated extensive product knowledge to clients and associates Assisted PR teams with wardrobe pulls for celebrity clients
• Interpreted weekly selling reports to evaluate product performance based on placement and visibility.

ss departments to maximize full price selling, maintaining a high sell through as well as alignment with new product launches;

• Train and communicate current collection knowledge to all associates to ensure the team is fully educated on brand pillars and season strategy and partner with the appropriate internal departments for product support;
• Communicate company set KPI's and identify strategies to ensure performance standards are met;
• Develop and implement business action plans in collaboration with the Market Director to enhance sales for each product category and client tier segment;
• Lead the team to consistently establish relationships and propose local events through continuous networking and support product launches that promote high client attendance and strong sales results.
• Developed and implemented successful marketing campaigns to increase store sales.
• Maintained a high level of customer service standards across all departments in the store.
• Monitored daily operations and staff performance, providing coaching and guidance when necessary.
• Hired, trained, and supervised store personnel including cashiers, stockers, department managers, and assistant directors.
• Managed overall inventory levels of merchandise by monitoring stock rotation and ordering new items as needed.
• Ensured compliance with company policies and procedures related to safety, security, loss prevention, merchandising execution, pricing accuracy.
• Negotiated vendor contracts for purchasing goods at favorable prices while maintaining quality standards.
• Performed regular audits of store operations to identify any areas for improvement or cost reduction initiatives.