Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Languages
Timeline
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Rashell Matos

New York,USA

Summary

Dynamic and results-driven executive with over 16 years of experience in the high-end luxury sector, specializing in sales, design, and operational leadership. Proven track record of driving growth, developing customer-centric teams, and implementing strategic initiatives that enhance market presence. Bilingual in English and Spanish, skilled in leveraging technology and innovation to achieve business objectives. Extensive hands-on experience in coaching and leadership, with a strong focus on managing diverse teams, mentoring emerging leaders, and implementing performance improvement initiatives. Demonstrated ability to foster a culture of collaboration, drive employee engagement, and enhance team effectiveness. Knowledgeable CEO with strategic vision and extensive background in driving organizational growth and operational efficiency. Led transformative initiatives that streamlined processes and fostered innovation across diverse industries. Demonstrated leadership and strategic planning skills, consistently leveraging analytical thinking and problem-solving abilities to achieve corporate goals.

Overview

17
17
years of professional experience

Work History

CEO

Kartell US Inc.
06.2023 - Current


  • Drove retail turnover +30% growth in 2024 vs 2023
  • Manage P&L and oversee the US budget to ensure financial health
  • Oversee omnichannel operations in the US to enhance customer experience
  • Supervise retail operations, customer service, third-party logistics (3PL), the corporate website, wholesale flagship stores, and online partners
  • Manage flagship stores in Miami and New York City, ensuring brand consistency and excellence
  • Lead local marketing initiatives and event coordination to maximize brand exposure
  • Cultivate strong relationships with clients, suppliers, and partners to enhance brand loyalty and collaboration
  • Spearhead the implementation of ERP systems to drive operational excellence and efficiency
  • Collaborate with brand leaders to develop assortments that increase sales and market share
  • Serve as the primary communication liaison between ownership in Italy and corporate operations, representing the company publicly
  • Drive workforce and resource management towards strategic goals, ensuring alignment with company objectives
  • Establish new customer service standards to enhance client satisfaction and experience
  • Oversee major corporate decisions and implement policies aligned with the company's vision
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
  • Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
  • Monitored key business risks and established risk management procedures.

Commercial Director

Roche Bobois
01.2008 - 07.2023


  • Achieve Financial Objectives
  • Drove turnover to surpass $25M, with +12% growth in 2023 vs 2022 and 37% 2022 vs 2021
  • Managed business development efforts across NJ, CT, PA, IL, and MN, achieving double-digit growth annually
  • Successfully opened multiple showrooms, including UES NY (2014), Paramus NJ (2016), Greenwich (2019), Minneapolis MN (2020), and Short Hills NJ (2024)
  • Recruited, trained, and developed high-performing sales teams, implementing strategies for retention and performance improvement
  • Conducted KPI analysis and sales coaching to drive team success and exceed sales targets
  • Managed all aspects of store openings from merchandising design to team recruitment
  • Recruitment and mentorship of managers across sales, design, and administration team
  • Exhibiting an innovative and entrepreneurial mindset by adapting to the distinct needs of the business
  • Mentored junior staff members by sharing insights on best practices, fostering professional growth within the organization.
  • Collaborated with product development teams to ensure alignment between customer needs and product offerings.
  • Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
  • Implemented efficient processes for lead generation and management, optimizing sales conversion rates.
  • Developed annual budgets based on historical data analysis and projected growth objectives.
  • Improved customer satisfaction ratings by implementing training programs focused on enhancing communication skills within the sales team.

Education

Graphic Design - Digital Communication and Media/Multimedia

Gibbs College
01.2004

Skills

  • Leadership & Management

  • Business Development

  • Market expansion

  • Customer relationship management

  • Design & Technical Proficiency

  • Sales & Marketing

  • Customer service standards

  • Effective Decision Making

  • Operational Excellence

  • Customer Focus

  • Strategic Visioning

  • Talent Development

  • People and Culture

  • Operations Management

  • Strategic Planning

  • Talent Recruitment

  • New Business Development

  • Transformative leadership

Affiliations

  • BeOriginal America

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
Italian
Limited Working

Timeline

CEO

Kartell US Inc.
06.2023 - Current

Commercial Director

Roche Bobois
01.2008 - 07.2023

Graphic Design - Digital Communication and Media/Multimedia

Gibbs College

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Rashell Matos