Rashida Jones-Aiken

CHANGE-MAKING MULTIMEDIA COMMUNICATIONS EXPERT SEEKING TRANSFORMATIVE OPPORTUNITY TO PRODUCE INTEGRATED MARKETING CONTENT AND EXPERIENCES Dynamic and results-oriented marketing professional with 20 years of multidisciplinary experience in multimedia productions, strategic marketing, and community engagement. Adept at creating compelling content and driving brand awareness through innovative campaigns across various platforms. Proven track record of increasing company ratings, brand recognition, and revenue. Seeking to leverage extensive expertise in a leadership role to support Ancestry's mission of enriching lives through personal discovery. Core Competencies: Strategic Marketing Initiatives Cross-Channel Media Planning Campaign Management & Optimization Analytics & Reporting Financial Operations & Budget Management Integrated Marketing Techniques Multicultural Communication Social Media & Digital Marketing Team Collaboration & Leadership Technical Proficiency: Microsoft Office Suite, XG Linear, Google Workspace, Zoom, LinkedIn, Facebook, Instagram, Twitter

Community Outreach Coordinator, The Philadelphia Tribune, Philadelphia, Pennsylvania, Unknown, Organized and executed event activation services for significant community events, fostering relationships with major sponsors and stakeholders.