Summary
Overview
Work History
Education
Skills
Timeline
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RASHMI AMINGAD

RASHMI AMINGAD

Frisco,TX

Summary

  • 15 years of experience in Product Management and Product Development, focusing on e-commerce and Omni-Channel.
  • Proven track record of owning and delivering Product road-maps from inception to launch using Agile Scrum.
  • Clients served: Michaels Stores, Navy Exchange, Army and Air force Exchange, Justice, Nestle Pure Life, Citi Global Rewards, Supervalu, Bank of America, Lowes Mexico, Dress Barn, Avenue plus size clothing, Verizon and Alcon.
  • Expertise: UI/UX design, Product Catalog management, Content management, Promotions, Order Management system, Payment solutions, Call center application.
  • Ecommerce Platform Experience: Oracle ATG, Endeca, CSC, BCC, Demandware, Salesfroce, Abode Experience Manager ,HP Team Site , Angular, Micro services, AWS.
  • Techno-Functional Experience: Web Analytics, Merchandising/PIM, Order Management/Fulfillment/Inventory, Omni-Channel, Search, CRM, Payments, Product Reviews, Product Recommendations Cross Sell, Upsell, Search Engine Optimization, Email Marketing, Testing Responsive design.

Overview

16
16
years of professional experience

Work History

Senior Product Manager

Verizon
03.2023 - Current
  • Currently working on Verizon's B2B business channel
  • Managing MyBiz service management business for Markets
  • Working on developing Key Features like developing a brand new Landing page for Notifications, adding a bell icon on MyBiz Version Home page for Secure messages, Reporting and Billing and Outage Notifications which includes helping develop brand new UX designs, New API’s to enbable Customers from different Markets, Segments and Roles receive Messaging notifications for new Digital product launches, Billing Pay notifications and gathering Abode Analytics metrics data to capture real-time analytics data to map customer journey & experience
  • Working on building responsive design for MyBiz Service Management pages for Verizon Business Customers for B2B business which includes building a POC admin dashboard and End-user dashboard for service tickets approval workflow.
  • Kept product design and deployment on-track with skilled management of schedules and deliverables.
  • Defined product requirements with clear understanding of market gaps and customer demands.

Senior Product Manager

Alcon
10.2022 - 02.2023
  • Worked on developing Digital Roadmap for Alcon Eyecare and Medical devices for their B2B and B2C storefronts built on SAP Hybris/CX/C4Hana for US and International Markets
  • Implementation of Trustarc Cookie Compliance on US and Global sites to be GDPR Compliant.
  • Worked on enhancing Alcon Japan Ecommerce web experience by making enhancements to Tealium Tag Manager to gather Analytics data to improve target marketing
  • Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
  • Implemented Cookie compliance using Drupal for Content management.
  • Gained a deep understanding of customer experience, through market survey reports and analytics data and customer feedback survey
  • Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
  • Identified and documented product gaps and generated new ideas that helped improve customer experience and drive growth online digitally.
  • Translated product strategy into detailed requirements and prototypes and design
  • Scoped and prioritized activities based on business and customer impact
  • Worked closely with engineering teams on delivering stories for high priority projects
  • Met with Business teams to collect their ideas on future vision and strategy to grow the business and enhance brand loyalty.
  • Developed and executed data-driven product strategies for consistent revenue growth.

Senior Product Manager

Service now
03.2022 - 07.2022
  • Managed Servicenow.com Employee portal and Knowledge base portal Search experience
  • Enhanced Search experience on servicenow.com for Global users
  • Managed Product road map and strategy and worked with UI and UX designers to develop intuitive Search results experience
  • Enhanced Customer Journey by implementing intuitive Search experiences by leveraging digital analytics data points and inputs from stakeholders.
  • Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.

Senior Ecommerce Product Manager

Alcon
08.2020 - 12.2021
  • Was part of Demand Management group and was responsible for driving demand management governance strategy and prioritization
  • Did thorough assessment for Alcon B2B Digital Products and gathered LOE by doing an assessment of services and products offered by Third party vendors
  • Defined and managed the product roadmap and managed expectations with all relevant stakeholders, including the leadership team
  • Aligned with corporate strategies through strong business and technical thought leadership
  • Proactively identified gaps in the current eCommerce product offering and led the effort to develop solutions that drive business value
  • Delivered key results on improved customer experience which increased conversion, and increased customer satisfaction.
  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.

Sr Product Manager Technical

Capgemini Consulting
07.2018 - 05.2020
  • As an eCommerce Consultant I lead on a large retail/B2C commerce implementation / replatforming initiative.
  • I managed and facilitated designs and System Integrations solutions for B2B, B2C websites.
  • Guided client business leaders through requirements and design conversations, directed the junior BA team. Site technologies included Hybris eCommerce platform, responsive
  • Lead implementation of Tax exemption for B2B custom key features like adding tax exemption feature, enhancing taxonomy and Product hierarchy, enhanced upsell and cross sell product features, Improved SEO and analytics.
  • Ensured product line meets regulatory, risk, legal and compliance requirements.
  • Actively identified feature and capability gaps to define solution requirements.
  • Involved in implementation of 1 full life cycle ecommerce project extensively in SAP hybris.
  • Involved in business and technical JAD sessions, documented functional requirements, mapped them to the business processes, created BRQ documents, sequence diagrams, activity diagrams and wireframes.
  • Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.

Sr Product Manager Technical

Citi Bank
01.2018 - 03.2018
  • Owned the customer journey, Digital Banking Product backlog, and roadmap
  • Collaborated with business partners and technology stakeholders to define, prioritize, and build a seamless and secure authentication experience that is consistent across all customer-facing applications including Citi.com and the Citi iOS and Android mobile app
  • Drove the backlog for two scrum teams working in an agile development model
  • I write user stories with input from all stakeholders and lead weekly backlog grooming sessions with participation that includes the core scrum team development members as well as design, legal, information security, and fraud to maintain a backlog health of two sprints
  • Created a product scorecard tracking key performance indicators (KPI's), to facilitate data-driven decision making and prioritization of new features and enhancements to existing features while also providing a constant view of the health of each product
  • Collaborated with Mexico regional technology partners to promote reuse and simplification of our digital platform microservices across regions
  • Owned and drove the product backlog for the Login/Authentication microservices as a part of the Stratus Program - Citi's initiative to build small, autonomous, loosely coupled microservices utilizing AWS and PCF cloud services.

Sr Product Manager Technical

Hilton Worldwide
06.2017 - 12.2017
  • Managed support and delivery responsibilities of the website products, such as Search, Reservation, Stay Business requirements, enhancements, training, and education of the brands, hotels
  • Collaborated with internal stakeholders, creative teams, and IT departments to develop and implement effective web products and solutions across all global brand websites
  • Experienced in Agile development methodology (Scrum) and have daily interactions with designers, developers, and stakeholders
  • Worked closely with various internal teams (SEO, Email Marketing, Digital Brand Marketing, Creative, Development, Analytics, CRM, Optimization, etc.) when making improvements to the global websites
  • Review analytics and usability tests to determine areas of improvement and help drive these changes to completion.

Product Manager/Sr Business Analyst

Internal Revenue Service, Department of Treasury
04.2016 - 04.2017
  • Supported digital initiatives to improve the User experience on IRS.gov internal systems
  • Worked on prioritizing the Product Roadmap and Product backlog list for filing season 2017-2018
  • Gathering requirements and documentation of User stories and getting them prioritized
  • Participated in high-level roadmap planning and discovery efforts.

Sr Product Manager

Epsilon Digital
11.2015 - 02.2016
  • Formulated project scopes for multi-year, $1M+ digital initiatives
  • Consulted with various business units to determine needs and identified new opportunities to improve the customer shopping experience and drive competitive advantage, monitor competition and industry developments to deliver site features that provide Citi global rewards customers with an exceptional shopping experience
  • Led roadmap for the desktop shopping experience and also other devices that support Responsive design
  • Helped Citi Digital Marketing team with Product functionality prioritization and backlog grooming
  • Documented Epics and User Stories for delivery and maintained test case traceability In Jira using Agile Scrum Methodology
  • Conducted requirement gathering sessions and effectively elicited and prioritized requirements.

Sr Product Manager Ecommerce and Mobile Omni channel/Sr Business Analyst

Michaels Arts and Crafts Store
01.2015 - 10.2015
  • Online Class on Michaels.com - Integrated with a California-based creative company to teach online craft and hobby classes on Michaels.com via YouTube videos
  • Reskinning of Home Page, New Navigation, and Taxonomy – extensively worked with Merchants in reorganizing and creating new Taxonomy
  • Persistent Login functionality across devices and browsers, this feature would enable the browser to remember the customer for via saved browser cookie for a period of 180 days
  • New PDP Templates- Created new landing pages and redesigned PDP basic template to PDP color, List, and swatch templates to support Yarn, Paints, and Fabric merchandise
  • Checkout Optimization –Single page checkout for Desktop and one-click checkout for Mobile
  • B2B –Played a key role in Requirements discovery and analysis for launching Michaels B2B site, this new site would help Party planners, teachers, and wedding planners and corporates to buy Products in bulk online, worked on gathering and documenting Michaels B2B Project requirements
  • Estimated Delivery date for Multiple Shipping methods –gathered and documented requirements and use cases for estimated delivery date on the shipping page
  • Implemented Bazaar voice for Product Recommendations and Reviews
  • Upgraded from Site to Hosted authentication and I played a key role in managing end to end delivery, testing, and go live of this process of writing and reviewing and posting review online process faster than before
  • Re-did entire Email Sign up landing page, created new pop-ups to capture customer email address to send marketing emails and coupons
  • Streamlined Account Creation -totally redid the entire “Create an Account “page instead we introduced Pop up dialog box on the header, for the customer to either sign in or create an Account any time
  • Created a brand new Gift card page hosted on a third-party site and Integrated with SVS for Gift card Integration
  • SMS integration with Archer for Email sign up opt-in SMS sent to the Customer
  • Reskinned Store locator landing page and added days closed in a year for new stores to the list, Integrator for Store locator was “Where to get it “
  • Integrated with Experian to upgrade to a new platform for Password reset emails and Account creation and Marketing emails sent to the customer
  • Core Metrics product recommendations & drop-ship vendor initiative
  • Implemented mobile site by partnering with a third-party company called Moove web.

Product Owner/Sr Business Systems Analyst Ecommerce and Mobile, Omni Channel

Speed Commerce
04.2014 - 12.2014
  • Managed Business Analyst (BA) team and a Quality Assurance team (QA) who are all located internationally (Delhi, India and also within the USA)
  • Provide guidance and coaching to the BA and QA team as the Speed Commerce IT team transitions from Waterfall to the Agile approach (Scrum Mythology).
  • Created and maintained comprehensive product documentation, ensuring all team members had access to up-to-date information on project requirements, features, and specifications.
  • Streamlined communication channels between development teams and stakeholders by establishing regular reporting mechanisms and feedback loops.
  • Improved user experience through regular collaboration with UX designers and incorporating feedback from endusers.
  • Delivered market-leading products, ensuring alignment with overall business strategy and customer needs.

Sr Business Analyst

BlueCross BlueShield of Illinois
10.2008 - 10.2013
  • Led the development of Blue Shield's cross-channel digital strategy
  • Facilitated the strategy and planning sessions to support all e-commerce portals (Consumer, Provider, Employer, and Digital Marketing and Sales)
  • This included creation and maintenance of channel-level strategy, product strategies, and business and technical architecture roadmaps
  • Implemented SCRUM methodology to manage Agile development life-cycle.
  • Designed User experience design, user interface customization, systems integration, Data visualization & reporting, Content/taxonomy management, data quality and warehousing
  • Environment: WebSphere commerce 7.0, Java, J2EE, JQuery, Web Services, EJB, DB2, MS Visio, SOAP UI.

Business Systems Analyst

Supervalu America’s
05.2008 - 09.2008
  • Worked within Supervalu OBU (Online business unit) which is mainly responsible for providing research, consulting, and analytical support in the development of the overall e-commerce strategy, web solutions, and interactive design to achieve the best customer online shopping experience
  • Assisted business partners in developing a product roadmap, a set of site features, and capabilities designed to increase site visits, conversion, and average order value
  • Heavily involved in agile project management, created a backlog of product features, and conducted accelerated business case sessions with business stakeholders.

Education

Skills

  • Product Development
  • Product Lifecycle Management
  • Product Roadmap Development
  • UI/UX Design
  • Strategic Planning
  • Stakeholder Management
  • Prioritization and Execution
  • Product Vision and Strategy
  • Go-to-market Strategy
  • Product Vision Definition

Timeline

Senior Product Manager

Verizon
03.2023 - Current

Senior Product Manager

Alcon
10.2022 - 02.2023

Senior Product Manager

Service now
03.2022 - 07.2022

Senior Ecommerce Product Manager

Alcon
08.2020 - 12.2021

Sr Product Manager Technical

Capgemini Consulting
07.2018 - 05.2020

Sr Product Manager Technical

Citi Bank
01.2018 - 03.2018

Sr Product Manager Technical

Hilton Worldwide
06.2017 - 12.2017

Product Manager/Sr Business Analyst

Internal Revenue Service, Department of Treasury
04.2016 - 04.2017

Sr Product Manager

Epsilon Digital
11.2015 - 02.2016

Sr Product Manager Ecommerce and Mobile Omni channel/Sr Business Analyst

Michaels Arts and Crafts Store
01.2015 - 10.2015

Product Owner/Sr Business Systems Analyst Ecommerce and Mobile, Omni Channel

Speed Commerce
04.2014 - 12.2014

Sr Business Analyst

BlueCross BlueShield of Illinois
10.2008 - 10.2013

Business Systems Analyst

Supervalu America’s
05.2008 - 09.2008

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RASHMI AMINGAD