Rashmi Thadi Sreepathirao
Commerce
Summary
A results-oriented Senior Digital Marketing Analyst with expertise in analyzing complex data sets to identify trends and optimize digital marketing campaigns, consistently delivering measurable ROI across Email Campaigns, SEO, and social media channels.
Overview
4
4
years of professional experience
Work History
Senior Associate Digital Marketing
TE Connectivity
02.2018 - 01.2021
- Create and manage digital campaigns in Eloqua to align with the efforts of integrated and product marketing objectives and strategies
- Work with marketing teams, cross functional stakeholders to set campaign objectives and ensure tagging and tools are in place for proper measurement
- Supporting key stakeholders include local digital, CRM, Marketing
- Pull and compile real-time campaign analysis when required and post-campaign wrap up reports
- Customer Segmentation and list building - Build, segment and maintain customer lists; Assist in online customer database management
- Conducted A/B testing to evaluate the effectiveness of 30+ marketing campaigns and recommend improvements.
- Handling product data management with responsibility for creation and administration of product data in our product information management system
- Expertise in product/part creation (product specifications, data sheet, product images, spec sheets, web content, taxonomy, promotion of part on web)
- Design and create customer emails in Eloqua.
- Created Comprehensive reports and dashboards to communicate Email Campaign performances with stakeholders.
Market Research Analyst
Excellence4u Worldwide
07.2017 - 01.2018
- Conduct research to determine people's opinions on products and services
- Perform both social and market research to evaluate consumer buying behaviours
- Perform qualitative research to attempt to understand why people do, buy, or think a certain way by researching their attitudes, opinions, and actions
- Design, organize, and manage the distribution of research materials
- Collecting and evaluating Data from third Party Data sources from various professional sites like Linked In, Xing, Indeed, WayBackMachine, Endole, Bloomberg and Hoovers for different clientele
Education
Foundations Of Digital Marketing and E-commerce -
Coursera
01.2023
Intoduction to Search Engine Optimization -
Coursera
05.2020
Master Of Business Administration -
Sikkim Manipal University
01.2017
Bachelor Of Engineering -
Visvesvaraya Technological University
06.2012
Skills
- Salesforce Lead Management
- A/B Testing
- Microsoft Excel
- Digital Marketing
- Product data Management
- Tableau
Websites
Timeline
Senior Associate Digital Marketing
TE Connectivity
02.2018 - 01.2021
Market Research Analyst
Excellence4u Worldwide
07.2017 - 01.2018
Intoduction to Search Engine Optimization -
Coursera
Bachelor Of Engineering -
Visvesvaraya Technological University
Foundations Of Digital Marketing and E-commerce -
Coursera
Master Of Business Administration -
Sikkim Manipal University
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